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Betty Peng

Marketing Director

Marketing Director at Qardio, Inc.

San Francisco, California

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Betty Peng's Email Addresses & Phone Numbers

Betty Peng's Work Experience

Qardio, Inc.

Marketing Director

San Francisco Bay Area

Applied Biosystems

Research Associate

2004 to 2005

Foster City, California

Qardio, Inc.

Digital Marketing Manager

San Francisco Bay Area

Betty Peng's Education

Golden Gate University

Master of Business Administration (MBA), Business Administration and Management, General

2010 to 2012

University of California, Berkeley

Bachelor of Science (BS), Molecular and Cell Biology and Art History

2000 to 2004

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Betty Peng's Estimated Salary Range

About Betty Peng's Current Company

Qardio, Inc.

Frequently Asked Questions about Betty Peng

What company does Betty Peng work for?

Betty Peng works for Qardio, Inc.

What is Betty Peng's role at Qardio, Inc.?

Betty Peng is Marketing Director

What is Betty Peng's personal email address?

Betty Peng's personal email address is be****[email protected]

What is Betty Peng's business email address?

Betty Peng's business email addresses are not available

What is Betty Peng's Phone Number?

Betty Peng's phone (213) ***-*318

What industry does Betty Peng work in?

Betty Peng works in the Consumer Electronics industry.

Who are Betty Peng's colleagues?

Betty Peng's colleagues are Valeria Gurinovich, Maxime Hurault, Peter Vroomen, Fern Atkinson, Juan Garrido, Judita M., Venu Putcha, David Kizler, Umut Kocasarac, and Mark Prince

About Betty Peng

📖 Summary

Marketing Director @ Qardio, Inc. San Francisco Bay AreaResearch Associate @ Applied Biosystems • Validated assays for the detection of single nucleotide polymorphisms (SNP). From 2004 to 2005 (1 year) Foster City, CaliforniaDigital Marketing Manager @ Qardio, Inc. •Develop and execute competitive marketing strategies to drive revenues and customer satisfaction.•Develop, lead and execute marketing strategies to enhance product-market fit and expand revenue opportunities•Enable revenue growth across multiple geographies (US, Europe, Asia) by working and collaborating cross-functionally with local sales, product, engineering, brand, design, support, PR teams. San Francisco Bay AreaDigital Marketing Associate @ Digivate • Supported SEO and PPC team in day to day tasks. Worked with many e-retail clients with a wide range of products, including furniture (SofaSofa), gardening (Mill Race Garden Centre), health products (Nature’s Best, Seven Seas, Merck Direct), concierge services (Quintessentially) and travel (My America Holiday).• Daily responsibilities includes: content management, copywriting for products, meta optimization, keyword research, assess outreach and link building opportunities, researching and writing blog articles, keeping track of PPC budgets, advert writing.• Social Media: Managed multiple client accounts through Sprout Social. Published engaging Tweets for multiple clients (7 Tweets per client per day). Performed data analysis on best time to Tweet for maximum engagement. Maintained social media profiles: Facebook and Twitter for multiple clients. • Content management and website development: helped set up new online pharmacy site Merck Direct using Magento CMS to upload all products and copy for product descriptions. Optimized title tags and meta description attributes.• Content marketing: Successfully researched and published blog entries for clients. Promoted blogs through social channels (Facebook, Pinterest, Twitter, Stumbleupon, Reddit). • Outreach and link building: Researched and identified top influencers through Cision and Topsy. Built relationships with top influencers to build links and successfully negotiated guest posts from influencers with backlinks to retailer’s blog through influencer’s blog.• PPC, Google Adwords, Google Analytics: Kept track of daily budgets for all clients, making sure target spend per campaign is on track. Wrote copy for ads in Google Adwords Editor and uploading them to Adwords. From September 2014 to December 2014 (4 months) London, United KingdomChief Operating Officer @ Notorious Badger •Successfully set up e-retailing shop at, knowledge of CMS WordPress Squarespace.• Brand management through utilization of social media (Facebook, Twitter, Pinterst, Instagram) to promote brand and merchandise. • Experienced buying ads on Facebook and Google AdWords to promote website. • Sold to and contacted by numerous international design firms for products as well as ITV’s 60 Minute Makeover for product sponsorship. From January 2014 to December 2014 (1 year) London, United KingdomSenior Research Associate II @ Gilead Sciences • Successfully supported four research projects (non-nucleoside NS5B, IRES, NS5A, and PI inhibitors) in the drug discovery process against Hepatitis C. • Authored RFD and IND reports for drugs going into clinical trials. Supported three IND filings• Developed and optimized in-vitro translation assay and cell based assay for multiple HCV targets to allow for HTS screening of HCV inhibitors.• Performed experiments including cytotoxicity, resistance selection, drug efficacy in multiple cell lines, cross resistance studies against known mutants in other classes of HCV inhibitors for the NS5A, PI project team. • Lab manager for molecular and cell biology lab and tissue culture lab. Initialized setup and running of multiple self stocking programs for entire Biology department to facilitate ease of obtaining commonly used reagents. • Negotiated lowered pricing for many bulk items, and key instrumentation.• Ergonomic team member - implemented and purchased a number of ergonomic standards and equipment to reduce the number of ergonomic related injuries caused by repetitive stress injuries in the lab setting.PublicationsPeng B, Yu M, Xu S, Lee YJ, Tian Y, Yang H, et al. Development of Robust Hepatitis C Virus Genotype 4 Sub-Genomic Replicons. Gastroenterology 2013;144 (1):59-61 e6.Peng B, Chan K, Dvory-Sobol, Yu M, et al. In Vitro Efficacy Profiling of Protease Inhibitors in Genotype 4a HCV Replicons [Poster #68]. 26th International Conference on Antiviral Research; 2013 May 11-15; San Francisco, CA.More publications upon requestPatents PendingB. Peng, M. Yu, G Cheng, W. Delaney, IV; 2013; HCV Genotype 6 Replicons; U.S. Patent 14/073,488; filed November 6, 2013.Granted PatentsB. Peng, M. Yu, S. Xiu, H. Mo, G Cheng, W. Delaney; HCV Genotype 4 Replicons; U.S. Patent 13/542,554 Patent Number 8,889,849; filed July 5, 2012, granted November 18, 2014 From 2005 to 2013 (8 years) Foster City, CaliforniaSales and Gallery Consultant @ Stellar Somerset Gallery • Organized and created press releases and marketing materials for gallery artists. • Organized monthly gallery openings to educate the public and gather the community around art awareness in Palo Alto. From January 2005 to January 2007 (2 years 1 month) Palo Alto, CaliforniaDaily Cal Science Writer @ UC Berkeley • Interviewed and reported latest breakthroughs in U.C. Berkeley Science research. From January 2002 to January 2003 (1 year 1 month) Berkeley, CaAssays and Automation Technology Intern @ Genentech • Developed an ELISA-based nonradioactive kinase assay for extracellular signal-regulated kinase (ERK). Optimized conditions for ERK activity allows this assay to be adapted into an efficient screening assay in which small molecules will be tested for their effectiveness in inhibiting ERK.• After a summer internship, I was hired by Genentech to be their Campus Liaison for U.C. Berkeley - Coordinated Career Fairs sponsored by U.C. Berkeley. Responsibilities included booth setup, resume check, talking to potential interested students. From 2002 to 2003 (1 year) South San Francisco

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In a nutshell

Betty Peng's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Betty Peng's Willingness to Change Jobs



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