Project Manager & Digital Producer working with passion to analyze a brand’s marketing and business challenges, and solve for them by connecting brands to people who seamlessly weave between ‘digital’ and offline experiences across their lives. Focuses intently on driving the client relationships as primary point-of-contact.
Key skills:
* Integrated and digital marketing strategy
* Informing/briefing the ideation process
* Produce on-time, on-budget, award winning interactive projects, including microsites, viral campaigns, banner ad campaigns
* Develop project budgets/estimates, business/technical requirements, information architecture, site maps, project plans
* Multi-disciplinary team leadership, management
Marketing and Communications @ From January 2015 to Present (1 year) Istanbul, TurkeyDigital Producer @ Since December 2010, worked with many blue chip clients such as Sprite, Magnum, Domestos, Ben&Jerry’s, SEK, Maret as a primary point of contact. Currently, works exclusively for TEB BNP Paribas.
Key projects:
* Digital producer of awards winning Sprite Kafasi Campaign, a mobile integrated direct digital marketing project including website, viral videos, mobile site, iPhone application, Facebook and Twitter pages, web&mobile banner campaign and OOH, for Sprite, TCCC.
* Digital producer of Can'a Geleceğine Mala Gelsin, a digital campaign with online-offline integration. Canageleceginemalagelsin.com allowed users to see a room through a live streaming cam and shoot one of the 3 different rooms(living room, bedroom and kitchen) real time with an online robot arm connection. While, Can'a Geleceğine Mala Gelsin video spread out through Youtube.
* Lead the project Bir Bebek Hikayesi (milupa.com.tr/birbebekhikayesi), a customizable content experience where visitors create an animated baby story that their baby has the leading role.
* Lead the project Mikrobuna Sahip Çık (Adopt a Germ – mikrobunasahipcik.com), an interactive campaign in which the visitors adopt germs over a website then build their families in a customisable video and share the video experience through Facebook by tagging friends in.
* Lead the project SEK Günlük Süt (sekgunluksut.com), a customisable video campaign that aimed at children between 7-12.
* Lead the projects: maret.com.tr; kupa.vodafone.com.tr; fikiryildizlari.com; ciftcikulubu.com; magnum.com.tr; sek.com.tr, tebsanalportfoy.com, foezirvesi.com, tebkariyer.com, yatirimyap.com, melekyatirimplatformu.com, tebholding.com, etc. From December 2010 to December 2014 (4 years 1 month) Istanbul, TurkeyWriter @ From March 2010 to January 2011 (11 months) Intern @ From August 2010 to December 2010 (5 months) Dancer @ From September 2009 to September 2010 (1 year 1 month) Digital Strategy Intern @ From June 2010 to August 2010 (3 months) Volunteer @ From March 2008 to August 2010 (2 years 6 months) Supply Chain Planning Intern @ From June 2009 to August 2009 (3 months)
Master's degree, The Interdisciplinary Master in Cognitive Systems and Interactive Media @ Universitat Pompeu Fabra From 2012 to 2013 BSc, Industrial Engineering @ İstanbul Teknik Üniversitesi From 2007 to 2011 Benan Özgürkan is skilled in: Digital Marketing, Digital Strategy, Social Media Marketing, Social Media, Online Advertising, Facebook, Interactive Advertising, Mobile Devices, Advertising, Microsoft Office, Google Analytics, Analysis, Data Analysis, Viral Marketing, Marketing Communications
Websites:
http://flavors.me/benan_ozgurkan