12 years experience driving digital experiences; product leadership, creation, strategy and execution. » 11 years digital commerce in high scale, Fortune 100, multi-channel retailer. » 9 years leading teams, solving complex problems and creating differentiated digital experiences. » 6 years of mobile and digital product leadership, founding, owning and growing customer touch points. » 4 years directing multi-million dollar investments across a portfolio of digital growth initiatives. » 5 years driving digital strategy, user experience focus and digital transformations in companies from Fortune 50 to startup. -- ▪ I have created new business capabilities and led teams to grow annual revenue from nothing to over 100 million in new and quickly evolving spaces. ▪ I bring an entrepreneurial drive, curiosity and vision to push businesses forward. Known for a no-nonsense approach to advising executive leadership and brands on how to capitalize on the shift to digital. ▪ I bring a deep understanding of consumer expectations, technology and business model inflection points putting that to use making leading customer experiences happen. ▪ I am adept in capitalizing on existing brand assets while evolving new digital capabilities for large scale transformation. -- specialties: product leadership, digital strategy, mobile, ecommerce, product management, user experience focus, business creation, ownership and growth, strategic portfolio management and road mapping, design thinking

Digital Customer Experience Leader @ From February 2015 to Present (11 months) Greater Minneapolis-St. Paul AreaPrincipal @ Creations, consulting and content. http://openwebllc.com/ From February 2009 to Present (6 years 11 months) Greater Minneapolis-St. Paul AreaMobile / Digital Strategist @ Delivering forward leaning, pointed and actionable roadmaps that help companies large and small transform and lead with digital. Bringing focused strategy in the digital, mobile, commerce and the omni-channel digital + physical space. Helping businesses cross over and adapt how they go to market, how they work and how they focus on their customer in today's and tomorrow's digital reality. Experience -- Working digital across diverse industries; healthcare, retail, apparel, banking, startups. Fortune 50 clients; UnitedHealthcare, Target. Experienced digital commerce leader in mobile, web. Strategist and product leader who understand technology and how it all works; people, business, user experience and technology unified. Leading thinking in emerging highly complex omni-channel customer experience and how it will drive brands for the future. From June 2013 to October 2014 (1 year 5 months) Sr. Director - Mobile and Web Strategy, Emerging Platforms group @ Key responsibilities included: ▪ Proven product leader; Led, managed and set strategy for product teams in the mobile web, tablet, mobile apps and digital tools exploration in physical stores for customers and employees. ▪ Delivered Best Buy's fastest growing consumer touch points, growing hundreds of percent per year in traffic and sales. Delivering fast growth and tens of million in revenue year after year. ▪ Responsible for directing multi-million dollar budgets working across a large organization focused on critical digital enablers for the entire company. Played key leadership role from sizing needs and benefits to presentation to key leadership funding boards and then delivery and accountability for outcomes. ▪ Built out a capable product management team, attracted digital talent to Best Buy. Managed direct and matrixed agile product and delivery teams flexing from twenty to fifty plus delivering hundreds of customer facing features. Strong focus on user experience principles and customer testing and validation. ▪ Demonstrated ability in both discovering and founding new concepts and approaches inside the company and transitioning key products through the innovation funnel to operation; working to define key business and customer metrics to measure success. From August 2011 to May 2013 (1 year 10 months) Director - Mobile and Web Strategy, Emerging Platforms group @ Key responsibilities included: ▪ P+L responsibility in tens of millions, multi-million dollar annual budget under management. ▪ Charged with driving and growing the Mobile Web and Apps business, I had prototyped and founded inside the company a few years earlier. Strategically delivering the best of Best Buy to our mobile consumer and driving the physical retail space to new places using Mobile and related digital tools. ▪ Proven delivery of hundreds of percent growth in revenue and customer traffic in critical Mobile Web and Apps space using those tools and knowledge to help rethink the retail business. ▪ Led a direct and larger matrixed team pioneering a more agile, product based and customer focused delivery approach not found elsewhere in our company at the time. ▪ Through web strategist part of my role I had proven strategic influence in the digital space all the way up to the CEO level by a mix of both cultivating and moving opinions through teaching, traditional leadership channels and grassroots initiatives to that show rather than tell about the opportunity of the space. From February 2010 to December 2011 (1 year 11 months) Sr. Mgr - Web Strategy/Architect @ Key responsibilities included: ▪ Worked with high level executives, vice presidents to C level, on business strategies and how they can be applied in a digital/web based world. ▪ Brought a deep understanding of emerging and current web approaches/models, trends and technologies/companies and filter that information with an understanding of what our business needs to achieve to recommend strategic paths on the web. ▪ Inspired and co-created Best Buy's "Twelpforce" taking advantage of Best Buy's core asset, its people, and social media delivered a program that helps consumers get answers to any question. Became nationwide Best Buy marketing campaign and won the Cannes Lions, Titanium Grand Prix one of the top awards in advertising. ▪ Featured in the book "Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business" by Josh Bernoff and Ted Schadler "In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online." from official book description ▪ Featured in "Harvard Business Review on Aligning Technology with Strategy" article "Empowered" by Josh Bernoff and Ted Schadler - April, 2011 ▪ Best Buy "Chairman's Innovation Award" Winner 2010 - "Twelpforce" "Chairman's Innovation Award recognizes employees that execute a new idea to create value for the enterprise, customer and company. Twelpforce was selected for the award not only on the merits of getting the idea up and running, but for delivering on the promise of the idea that took place over the months that followed its launch." ▪ Cannes Lions, Titanium Grand Prix for "Twelpforce" "The phrase that came up with this piece was that it was a 'business-changing idea,'" juror Rei Inamoto, CCO of AKQA From September 2009 to February 2010 (6 months) Mgr, Front End Web Development @ From March 2005 to September 2009 (4 years 7 months) Front End Web Developer @ From September 2002 to March 2005 (2 years 7 months)

MIS, Computer Science, Business @ University of Wisconsin-Eau Claire From 1997 to 2001 Ben Hedrington is skilled in: Mobile Internet, Mobile Applications, Mobile, Product Strategy, Digital Strategy, Web, Web Services, Cross-functional Team Leadership, Thought Leadership, Technical Leadership, Product Development, Product Management, Product Leadership, Mobile Web, Creative Problem Solving