Belle .Shen's Email

Professional & Talent: eBusiness, Digital Marketing, Creative Thinking, Strategic Thinking, Logic Analyze, Social media, O2O Program developing. 5 Years working experience in eBusiness, including: Digital Marketing, eCommerce, Interface, Integrated Marketing Program. 7 Years Professional education training of eBusiness & Innovative business model, including : Social media management, interface design...etc. MBA degree of NCCU business school with AACSB, EQUIS. Triple Majors in FJCU of Information Management e-Business, Textile & Fashion Marketing , HR management. 4 Years abroad experience, stayed 25+ countries and 100+cities. Independence personality, wild global international view, adaptation well, great communication skill with different people. 12 Years Children industry Focus on with deeply consumer insight and Children industry internal network and connection. Including : Education Background 6 years involved at and Working experience 6 years, working partners: 3M kids line, Disney, Crayola, Gymboree, OttO2, Toysrus, Tomato. Personality: Passional of challenge work, smart planning and achievement on schedule,great communication skill to cooperation, great at corss functions cooperation programs, optimism happy worker

Consumer Businees Group eHub / Digital Marketing & eChannel Marketing Senior Marketer @ Overview eBusiness Achievement / Core member of eBusiness: -eMarketing Strategy Planing for 9 Brands. Including: 3M,Scotch-brite,Nexcare,Post-it...etc. 2013/ 2014 eBusiness growth 250+% YoY. Consultation by PMs to give them suggestion for their eBusiness. And work with PM teams to achieve 28 Programs in one year. -As project manager lead eMKT program,ms for PMs, developing eStrategy plan and exaction detail schedule, leverage Internal Brand’s resource, functional specialist, and external resource-CoBranding with: Tmall, JD, Amazon, YHD and PingAn, WMF, Crayola, Mr. Muscle. -Drive APAC staged mission and sharing the experience to others of GCA. 3M Taiwan business trip for sharing best eBusiness case & digital marketing programs from 3M China CBG/eHub/ Digital Marketing. -Digital Media buy and marketing resource investment evaluate and supervise and analyze the result quality and reliable. eChannel Marketing Achievement /Leverage and Balance all Channels resource and demand: -Leader of O2O business and campaign programs. Including: Metro Sampling / Acne Dressing, Cooling Gel, Scouring,YHD Metro / Shake got free, YHD metro publication link to 3M Wechat...etc. Demand generation program for eChannel to raise brand exposures. -eCommerce Support, coordinate different eChannels promotion plans and fix hero items price. Negotiation with eChannels to exchange internal resource for 3M and arrange demand generation traffic for eChannels. eContent A+ optimization ,conversation rate average 5-15% , average raised 8-20+%. From June 2014 to Present (1 year 5 months) ShanghaiConsumer Businees Group eHub / Digital Marketing & eChannel Marketing Senior Marketer @ Digital Marketing Achievement/ cost effective & cross Branding : -Digital Marketing Management, cross branding at eChannel & Social media, O2O, B2B2C triangle cooperation. Programs Partners: Pingan Bank, SC Johoson Wax, Crayola..etc applying of ePlatform : Amazon, Tmall, JD, YHD. Traffic average 5-15+ millions. -Social Media, Regular operation at Wechat & Weibo. Project base working on Zhihu,Wiki, BBS. Programs: Nexcare Acne Dressing, 3M Respirator & Mask, Child safety & kid's bedding...etc, Fans 12+ times growth. Exposure over 800+ millions. Fans interaction rate 5-8+%. -Integrated Campaign, Connect with eRetail, eChannel and off-line marketing activities. Programs: Post-it /Amazon Program. Scotch-brite/YHD & Amazon/Shanghai Metro Sampling Program. -ePR and eCrisis Management-Smart & quick respond the issues. Crisis example: 3M respirator and filter mask challenged in news coverage; ePR case: Targeted response earned praise in CICN newspaper (p. 315, World Consumer Right Day). -Free Media management including : Optimize Nexcare & Futuro official website ,SEM, Baike, Wiki. CRM service for brand loyalty. eChannel Marketing Achievement /Leverage and Balance all Channels resource and demand: -Leader of O2O business and campaign programs. Including: Metro Sampling / Acne Dressing, Cooling Gel, Scouring,YHD Metro / Shake got free, YHD metro publication link to 3M Wechat...etc. Demand generation program for eChannel to raise brand exposures. -eCommerce Support, coordinate different eChannels promotion plans and fix hero items price. Negotiation with eChannels to exchange internal resource for 3M and arrange demand generation traffic for eChannels. eContent A+ optimization ,conversation rate average 5-15% , average raised 8-20+%. From June 2014 to Present (1 year 5 months) ShanghaiMarketing Director & eCommerce/Digital Marketing Director @ Marketing Management Achievement / Marketing for 4 Brands –FLOMO, Crayola, STAEDTLER, Disney : -FLOMO China Branding Strategy, eBusiness planning. FLOMO branding and arrange the new business-experienced shops line of innovational business model. Leverage off-line resource of famous department stores in 20+ cities. -Crayola branding Strategy developing, 4+ million USD sales in 2013, 12-20% growth each years, 3% of marketing cost. Lead Ogilvy team planned Crayola 2014 annual brand events in China. Crayola promotional activities in Superbrandmall, attracted 300+ children &5 times sale -Crayola Key account management, Toysrus, 125+ staffs voted the best vender's products presentation, resulting in +30% new order, 18 TRU stores support Crayola events and display, built strong Brand awareness. O2O events 1000+attenders, 25% purchase rate /stores. -Supervised STAEDTLER China’s advertising, marketing research and redesigning of the local packages -Disney stationery products develop, marketing material design, including: offline display and category sale book. Digital Marketing Management Achievement / Long Term Branding Plan: -Founded Official Website, STAEDTLER FIMO Fans Clubs, SEO website key words. Website ranking growth 25%. -Developed social media tools WeChat and Weibo for fan interaction, fan recruitment, and spreading relevant content. KOLs encourage engagement with fans’ art and art sharing competition. -Management O2O events for fans network, to strength fans connection to impact their brand loyalty. Event: Fans meet up. Online instruction video and order the product directly. eCommerce Achievement / Sale amount jump High: -Team Lead, operated 3 T-mall stores, sales increased 2-3 times monthly via marketing initiatives. The website’s page views rate increased 15-18 % monthly. Conversation rate 4-10%. Lead Ogilvy to operate Crayola Tmall flagship store promotions, earn 4 times sale YoY. From September 2011 to June 2014 (2 years 10 months) Shanghai City, China & Taipei Taiwan, USAMarketing & Product Management Associate @ -CRM systems management, develop customize service and link to finance service to business consultation. -Research and analyze data as assistant VP developing the newest finance programs for key customers. -Worked with DBS Global marketing team to ensure timely delivery progress and marketing material quality. From December 2010 to July 2011 (8 months) TaipeiMarketing & Product Manager @ -New products’ marketing board enactment, 2 TV ADs , DM, Banner, Product Box, News Release, Global Sales key writer…etc. -Projected leader of marketing campaigns for “Asus O! Play family products”. Project schedule planning & confirm each dep. involved project developing, communicated with sale teams and RD teams. -O!Play Product Official Website layout and content material design and supervise the programs successful execution. From January 2010 to September 2010 (9 months) Taipei

Marketing & Brand Management program, Brand and Marketing @ Norwegian School of Economics (NHH) From 2013 to 2013 Business Negotiation Program, Buseinss Negotations @ New York University From 2012 to 2012 International MBA Program, IMBA @ Shanghai Jiao Tong University From 2011 to 2012 Master's degree, MBA in Technology & Innovation Management @ National Chengchi University From 2008 to 2010 Bachelor's degree (Triple Majors), Textile & Fashion Marketing, Business Administration-Human Resource, Information Management E-Busine @ Fu Jen Catholic University From 2004 to 2008 Belle .Shen is skilled in: Marketing Management, Marketing Communications, E-commerce, Marketing Strategy, Product Marketing, Advertising, Blogging, Product Development, Market Research, Project Management, Management, Sales, Strategy, Digital Marketing, Marketing, Marketing Research, ePR, eBusiness strategy