Bartosz Niemaczek's Email

Marketing manager with broad experience in all fields of marketing. Unique expertise in brand launches, brand development and repositioning. Has proven track record of delivering most effective marketing strategies that work in long term. Truly passionate about new technologies.

Lead Strategist for Financial Services Marketing @ - Holistically responsible for marketing of one of the biggest bank-telco initiatives in the world: T-Mobile Financial Services (cooperation of T-Mobile and Alior Bank); - Supervising: online & offline communications, CRM, marketing researches, PR. From August 2014 to Present (1 year 4 months) Warsaw, Masovian District, PolandDirector of Brand Management @ SIGNIFICANT PROJECTS: T-Mobile Financial Services - on bank's side holistically responsible for marketing. Alior Bank - brand strategy (from insight to guidelines for communications); - brand launch campaign; - IPO campaign. Alior Sync Brand (launched: June 2012) - brand strategy (from insight to guidelines for communications); - brand launch campaign. Responsible for: -brand strategy and development; -marketing communication strategy for key campaigns/initiatives; -all product and marketing researches (from insight development, product adjustments to final creative tests); - coordination of activities within holistic marketing campaigns directed to individual customers, small business and enterprises; - marketing efforts monitoring and effectiveness assessment; - marketing budget management; - media planning; - creation of Corporate Identity System; - marketing trainer for new hires and students. From April 2013 to July 2014 (1 year 4 months) Brand Planning Manager for Alior Bank and Alior Sync @ From January 2008 to March 2013 (5 years 3 months) Product Coordinator for Mortgages and Home Equity Loans @ From September 2007 to December 2007 (4 months) Associate Brand Manager @ From December 2005 to August 2007 (1 year 9 months) Senior Marketing Specialist @ From February 2004 to November 2005 (1 year 10 months) Intern at Department of Corporate Marketing @ From January 2004 to February 2004 (2 months)

Doctoral Studies @ Warsaw School of Economics (SGH) From 2009 to 2013 M.Sc., Business, Management, Marketing, and Related Support Services @ Warsaw School of Economics (SGH) From 1999 to 2004 Bartosz Niemaczek is skilled in: Brand Management, Marketing, Marketing Management, Marketing Strategy, Marketing Communications, Media Planning, Marketing Research, Online Marketing, Strategy, Product Marketing, Brand Development, Direct Marketing, Market Research, Advertising, Digital Strategy