Industry Strategy Leader, Digital Marketing, South Asia @ Adobe
Bharti Airtel Limited @
B Com Hons @
Hansraj college, Delhi University
Seasoned digital marketing professional with a decade of experience across Digital Marketing, Product Development & Management, Strategy & Program Management, Analytics and Alliances. I am currently responsible for working with organisations to carve out their digital strategy, envisage the best in class digital experiences for their customers and bringing them to life. Prior to this I was
Seasoned digital marketing professional with a decade of experience across Digital Marketing, Product Development & Management, Strategy & Program Management, Analytics and Alliances. I am currently responsible for working with organisations to carve out their digital strategy, envisage the best in class digital experiences for their customers and bringing them to life. Prior to this I was responsible for revenue generation and monetization from airtel's online properties, driving end to end traffic strategy and driving ROI from the online marketing spends. I have led digital products and platforms for airtel online including the My Airtel app which won the GSMA Global Mobile Award winner 2013. I have been a part of the core team responsible for strategizing airtel's digital presence and establishing the digital P&L. Have driven key strategic projects for Airtel Online including capability enhancement, user experience improvements & driving economic value from airtel online.
Industry Strategy Leader, Digital Marketing, South Asia @ o Work with customers to help them visualize their digital goals, business cases , ROI for digital investments as well as execution plans including evolving digital organisations from people, process and platform perspective
o My role involves working with businesses to help them envisage the best in class digital experiences for their customers and bringing them to life through strategic recommendations to enterprise businesses in Omni Channel marketing, digital analytics, channel optimization, customer insight and segmentation, conversion, traffic and engagement optimization; as well as market research and brand reach across multiple channels.
o Understanding the levers and drivers for digital businesses across industries in the emerging markets and leveraging these insights to drive innovation within our business,the benefits of an investment in digital to executives at a CxO level, addressing the challenges for businesses in the digital transformation evolution and industry thought leadership & insights From July 2014 to Present (1 year 6 months) New Delhi Area, IndiaGM, Head digital marketing, alliances & analytics, airtel online @ Responsible for revenue generation and monetization from airtel online
Leading performance marketing for airtel online
Driving the end to end traffic strategy for all of airtel's online properties and driving ROI from the online marketing spends and driving transactions
Development of a robust and insight driven analytics framework for the digital business
Responsible for alliances with the e commerce and digital ecosystem for driving the online business
Responsible for user experience and content governance on airtel's online properties From August 2012 to July 2014 (2 years) Gurgaon, IndiaDGM: Airtel Online @ o Product manager for “my airtel app” (Winner GSMA Global Mobile Award winner 2013) . led the conceptualization, development & successful launch of the app ensuring it reached No. 1 app on Apple (iOS) App store. Responsible for complete life cycle management of the product & driving revenues from it.
o Responsible for user experience management for airtel's online properties, including www.airtel.in, which is among the largest non-travel E-Commerce portals in India
o Responsible for growing the monthly transaction rate through User Experience enhancements, joint marketing, digital marketing initiatives, Online exclusive products & offers
o Responsible for the Online Strategy formulation for airtel including operating plans & business models From December 2011 to July 2012 (8 months) Gurgaon, IndiaManager- E-Business & Projects @ Part of the SingTel E-Business team, that
o Created framework for robust analytics & business decision support system
o Planning & forecasting the e-business AOP and actual performance
o worked on bridge plans to reach the operating plan targets for e-business
Worked on Real Time Offers (RTO)
o Worked on RTO at SingTel using recommendation & personalization engines
o Worked on alliances with partner organizations InSing, Multi media group, etc From August 2011 to December 2011 (5 months) SingaporeProgram Manager - Strategic Projects, President's Office @ Work for the President, Telemedia on various strategic and tactical projects for the business.
Key responsibilities included supporting the development of strategic direction for the business unit.
Worked with various cross functional teams on key projects for the BU including
o “Voice to Data” – Capability Building: Transformational Project
o Go to Market strategy for Non Voice Business
o B2B Brand Proposition
o Online acquisition strategy From August 2009 to July 2011 (2 years) Gurgaon, IndiaProgram Manager @ Managed various Automation projects
o Responsible for rolling out E-HR initiatives like E-PMS, Self Service HR (ESS, MSS), I-Recruitment, etc
o Oracle HRMS Management
o Oracle Learning Management:
o Member of the Core team for launching the OLM, which included strategizing the functionalities and system design
Program manager - Productivity and Manpower Planning & performance management
o Process mapping and identification of unique job roles in the organization
o Productivity analysis – measuring and analysing key productivity metrics
o Redesigning of the organization to enhance productivity. From January 2007 to July 2009 (2 years 7 months) New Delhi Area, IndiaYoung Leader @ Cross functional stints in sales, customer service, budgeting, manpower planning for circle rollout etc. From June 2005 to December 2006 (1 year 7 months)
Master of Business Administration (MBA) @ Institute of Management Technology, Ghaziabad From 2003 to 2005 B Com Hons @ Hansraj college, Delhi University From 2000 to 2003 Sardar Patel Vidyalaya From 1982 to 2000 Bansari Vyas is skilled in: Telecommunications, Team Management, Product Management, Business Analysis, Analytics, Vendor Management, Online, Online Lead Generation, Online Help, Digital Marketing, Digital Strategy, User Experience, Mobile Applications, Web Applications, Web Analytics
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