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Aurora James's Email & Phone Number

Canadian activist and fashion designer


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About Aurora James

đź“– Summary

Aurora James is a Canadian activist and fashion designer known for her bold and unapologetic approach to advocating for social and racial justice within the fashion industry. Born and raised in Toronto, James has always had a keen eye for design and a passion for using her platform to address pressing issues facing marginalized communities. After moving to New York City to pursue her career in fashion, James quickly made a name for herself as a trailblazer in the industry, challenging the status quo and pushing for greater inclusivity and diversity.

As the founder and creative director of Brother Vellies, a luxury accessories brand, James has worked tirelessly to elevate traditional African and African-inspired designs while also prioritizing sustainability and ethical production practices. Her commitment to empowering artisans and celebrating traditional craftsmanship has earned her widespread acclaim and cemented her reputation as a leader in ethical fashion. In 2020, James launched the 15 Percent Pledge, an initiative urging retailers to commit 15% of their shelf space to Black-owned businesses, a call to action that gained significant traction and support from consumers, brands, and industry leaders alike.

James has also been at the forefront of efforts to address systemic racism and inequality within the fashion industry, using her platform to amplify the voices of Black designers and artisans who have historically been overlooked and marginalized. Through her work with the "Brother Vellies School of Craft", James provides rising talent from underrepresented communities with access to the resources and mentorship they need to succeed in the industry, fostering a new generation of diverse and inclusive leadership in fashion. Her advocacy for equity and justice has been recognized with numerous accolades, including being named one of TIME Magazine’s 100 Most Influential People of 2020.

In addition to her groundbreaking work in fashion, James has been a vocal advocate for social and political change, using her platform to address issues such as police brutality, racial profiling, and economic inequality. She has been a leading voice in the movement for Black Lives Matter, leveraging her influence to galvanize support and mobilize action in support of racial justice. Through her activism, James has sparked critical conversations and inspired meaningful change, challenging the fashion industry and society at large to confront and dismantle systemic prejudices and inequalities.

With a fearless and unwavering commitment to justice and equity, Aurora James has emerged as a powerful force for change, challenging the fashion industry and society as a whole to prioritize diversity, inclusion, and social responsibility. Through her innovative designs, advocacy, and leadership, James continues to push boundaries, inspire progress, and empower countless individuals to create a more equitable and just world. As she continues to make waves in both the fashion and activist spheres, there is no doubt that her impact will be felt for generations to come.


Frequently Asked Questions about Aurora James

What ethnicity is Aurora James?

James was born to a Ghanaian father and a Canadian mother in Guelph, Ontario, Canada. Her childhood was split between Canada and Jamaica.


Why is Aurora James famous?

Activist and fashion designer Aurora James has received acclaim for her groundbreaking “15% pledge” aimed at urging retail giants to dedicate 15% of shelf space to Black-owned brands.


Where did Aurora James go to college?

Toronto Metropolitan University


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