I have 15 year career in Marketing, developing and launching new products, creating sales and marketing strategies, developing advertising, digital, social and promotional campaigns, managing budgets to achieve volume, profit and market value share targets in CPG companies. I have worked in Colombia, Argentina, US and currently in the UK.

Global Senior Brand Director Dove @ Lead the global Strategy and innovation roadmap for Dove Deo to deliver global targets in sales growth, profitability, brand equity and value share. From January 2014 to Present (2 years) London, United KingdomRegional Marketing Brand Director North America @ Lead innovation plan for a lead Brand in US and Canada. Create innovation from insight discovery until product development and advertising for the US, Canada,Europe and Latino America. From May 2010 to December 2013 (3 years 8 months) United StatesRegional Senior Brand Development Manager Dove @ Define the Dove’s 4 year innovation plan for the Latino American countries, lead innovation teams from consumer insights, product ideas, product design briefs, advertising development and media recommendation, delivering complete innovation mixes to countries. Define the regional pricing strategy, agree specific country plans considering competitors, brand health and manage regional advertising production budgets. From August 2007 to May 2010 (2 years 10 months) ArgentinaRegional Brand Development Manager @ Lead the marked development strategy for a lead brand in Latino America. Develop innovations to gain brand penetration, pricing strategy to maximize profit, launch new sizes and migrate to most profitable applicators. Globally lead the launch of a new packaging to develop markets. Special focus on Brazil, Philippines, China and India. From December 2005 to July 2007 (1 year 8 months) ArgentinaCategory Brand Building Manager Hair & Deos for the Andina Cluster @ Manage P&L for Hair and Deodorants Category for the Andean region. Guide brand managers activating and deploying innovations for the following brands: Axe, Rexona, Sedal and Dove. Launch Dove Hair in Colombia & Venezuela. Launch Axe Dry in the Andean region. From December 2004 to December 2005 (1 year 1 month) Brand Building Manager Deodorants Colombia @ Launched Rexona and Axe gaining 26% corporate value share and market leadership by end 2003. Develop and implement Axe launch strategy in Colombia. 11% Value share in 9 months. Innovative activation and consumer promotions for Rexona, gaining 15% value share in 18 months. From June 2002 to December 2004 (2 years 7 months) Junior Brand Manager. Water brands Manantial, Santa Clara & Soda Clausen @ Develop advertising campaigns and consumer promotions for Panamco’s water brands. Lead Manatial Everest 2001 advertising and activation campaign. Sponsoring of the first Colombian expedition that reached the top of Mount Everest. Resulting in 25% increase in Manatial revenues and growing 10% value share reaching 50% of the bottled spring water segment and obtaining 1MUS $ on free press. From May 2000 to June 2002 (2 years 2 months) Marketing Research Manager @ Develop strategies to increase per capita consumption of Coca Coca in Colombia. Design and analyze business score cards for Coca Cola brands. Coordinate Qualitative & Quantitative research for innovation & advertising development. Participate on the development of the launch and activation plan for Coca Cola light in Colombia. From January 1999 to May 2000 (1 year 5 months) ColombiaAccount Manager @ Monitor brand performances using Retail and Home Panel tools and elaborate diagnostics with recommendations to brand managers on how to improve brand performance. Main clients (Nestle, Unilever, Kimberly Clark, Bimbo). Commercialize A.C. Nieslen products. From August 1997 to January 1999 (1 year 6 months) Colombia

Bachelor's degree @ Pontificia Universidad Javeriana From 1993 to 1998 Master's degree @ Universidad Eafit From 1999 to 2000 Busines Marketing Startegy @ Kellogg School of Management From 2005 to 2005 Management Leadership program @ Universidad Austral, Buenos Aires From 2009 to 2009 High School/Secondary Diploma @ Colegio San Bartolome From 1979 to 1991 Augusto Garzon is skilled in: Brand Innovation, Insight Generation, Customer Development, Brand Equity, Communication Development, Digital Marketing, Social Marketing, Customer Insight, Brand Management, Shopper Marketing, FMCG, Trade Marketing, Consumer Products, Marketing, Team Leadership