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Ashwin Desikan

Head of Business Intelligence

Insights, Analytics & Audience Solutions at Spotify

New York, New York

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Ashwin Desikan's Email Addresses & Phone Numbers

Ashwin Desikan's Work Experience


Head of Business Intelligence

June 2014 to Present

London, United Kingdom

The Exchange Lab

Head of Business Intelligence

December 2013 to May 2014

London, United Kingdom


Senior Product Manager

June 2013 to December 2013

Ashwin Desikan's Education

Washington University in St. Louis School of Medicine

Master of Arts (M.A.) Computational Biology

2004 to 2008

University of Pennsylvania

BSE Bioengineering Mathematics

1998 to 2002

Poway High School

HS Diploma

1994 to 1998

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About Ashwin Desikan's Current Company


• Founder of the Business Intelligence Consultancy team within Adform. Responsible for consultancy projects related to lookalike modelling, Master Data Management, RTB campaign management, Programmatic yield management, attribution modelling, and other bespoke data and analytical projects. Managed a team of 5 consultants and analysts in 3 countries, completing 250 projects in 13 European countries from Q3 2014-...

Frequently Asked Questions about Ashwin Desikan

What company does Ashwin Desikan work for?

Ashwin Desikan works for Adform

What is Ashwin Desikan's role at Adform?

Ashwin Desikan is Head of Business Intelligence

What is Ashwin Desikan's personal email address?

Ashwin Desikan's personal email address is a****[email protected]

What is Ashwin Desikan's business email address?

Ashwin Desikan's business email addresses are not available

What is Ashwin Desikan's Phone Number?

Ashwin Desikan's phone (212) ***-*118

What industry does Ashwin Desikan work in?

Ashwin Desikan works in the Marketing and Advertising industry.

About Ashwin Desikan

📖 Summary

I am a multidisciplinary data evangelist with more than 10 years experience in data analysis and a published record of technical expertise. I have a driving passion for the application of data to solve complex media, scientific, and governmental challenges. My love for data and data science has allowed me the privilege of working in a variety of data-driven roles on two continents. I currently work as the Head of Business Intelligence at Adform. Prior to this, I was a Product Manager at London startups VisualDNA and Skimlinks, focused on data strategy. I have previously worked as a senior data test engineer at Illumina, developing and analysing the company's key secondary sequencing analysis software packages in both the US and the UK. I was a Ph.D candidate in Computational Biology at Washington University in St. Louis, and received my BSc from the University of Pennsylvania in Bioengineering/Mathematics. I have also volunteered with international organizations such as Eurostat (European Commission), and UEFA to perform statistical analysis and modeling on an as-needed basis. Extensive experience in statistical analysis, mathematical modeling and data mining algorithms, such as probabilistic sampling, hierarchical clustering, Support Vector Machines, Hidden Markov Models, and EM algorithms.Head of Business Intelligence @ • Founder of the Business Intelligence Consultancy team within Adform. Responsible for consultancy projects related to lookalike modelling, Master Data Management, RTB campaign management, Programmatic yield management, attribution modelling, and other bespoke data and analytical projects. Managed a team of 5 consultants and analysts in 3 countries, completing 250 projects in 13 European countries from Q3 2014- Q4 2015. • Lead market research and data insight director, helping to produce Quarterly RTB and Rich Media Benchmarking Reports, half-yearly Market Insight reports, featured in AdExchanger and the Drum. Primary data liaison for Adform, serving on multiple IAB UK and IAB Europe forums and workshops. • Initiated and managed a long-term plan to centralise internal reporting within Adform using Hadoop/HP Vertica technologies for data warehousing and Tableau for data visualisation. Built a Tableau-based reporting and analysis team in Lithuania and managed the transition and development of 150+ dashboards into Tableau, used by all 600+ employees within Adform. • Lead commercial representative for Adform’s Data Management Platform, working to present our DMP product offering to agencies, publishers, and direct clients in 7 countries. Negotiated contract terms for 30+ agency holding groups, publishers, and data providers to use our DMP, and worked closely with the product and development teams to gather client feedback and requirements. P&L responsibility for data management products and consultancy services. • Lead Data and Analytics representative in Adform for pre-sales activities for both Tier 1 agencies and publishers in 7 European countries, as well as direct clients in 5 European countries. In addition, conducted data roadshows in 16 European cities introducing BI consultancy services to existing clients. From June 2014 to Present (1 year 7 months) London, United KingdomHead of Business Intelligence @ • Developed and lead business intelligence and operation strategy research projects, which focused on a comprehensive understanding of efficiencies/inefficiencies in TEL’s multi-platform trading strategy. Created a corresponding playbook for best-in-class trading strategies in campaign setup and optimisations. • Performed strategic analysis with the C-level management to create business based BI solutions to increase revenue, reduce costs, increase efficiency and attack specific challenges. • Representative on the Policy Committee and Research Committee at IAB Europe. • Head of TEL Analysis team, managing 4 direct reports in the UK and Canada. • Created and developed a Tableau-based dashboard reporting system, which included trader dashboards, account management dashboards, forecasting models, and research modules to review historical trading and performance data. From December 2013 to May 2014 (6 months) London, United KingdomSenior Product Manager @ Primary strategist for Skimlinks’ data product offering. Responsible for driving the company towards a long-term programmatic audience creation and private exchange solution, leveraging the behavioural data, merchant site visits, product purchases, and other key user data points to create pre-targeting campaigns for a network of 18,000 potential advertisers. From June 2013 to December 2013 (7 months) Media Product Manager @ - Responsible for all product offerings as a 3rd party audience analytics data provider. Product owner and manager of the commercial taxonomy, which drives 95% of current revenue. Responsible for major revenue growth through audience segment analysis and recommendation for all publishers, trading desks, and agencies using VisualDNA data. - Primary data liaison with VisualDNA’s worldwide data partners including demand-side platforms, trading desks, advertising agencies, publisher networks, and credit bureaus. - Primary media strategist for long-term decisions to develop a comprehensive suite of Audience tools and products and focus on growing data coverage in both established (UK and US) and nascent data markets, such as Russia. - Manager of the VisualDNA’s Data Analysis team, which is responsible for delivery of all key business and sales metrics involving commercial, consumer, and data products to the senior management team - Responsible for commercial and technical management of platform partnerships and integrations, as well as delivering key client facing Audience products and services . . - Former Head of QA and Data Quality with responsibilities including data validation of all consumer and B2B products as well as campaign performance analysis and recommendations for data clients. From February 2012 to June 2013 (1 year 5 months) Analyst (Volunteer) @ Developed algorithms and performed data analysis for the purpose of investigating match-fixing in European football. From 2008 to 2013 (5 years) Staff Data Analyst @ Lead Test Engineer for Illumina’s European software test engineering team. Primary responsibilities include project management of Illumina’s secondary analysis software package, testing and verifying algorithms and software packages prior to commercial release, and coordinating a team of 100+ individuals during internal and external beta tests. Responsible for developing requirements and business cases during the development phase, and providing Level 2 technical support for Illumina’s worldwide Customer Support teams. From February 2010 to December 2011 (1 year 11 months) Cambridge, United KingdomVolunteer @ Performed basic statistical analysis of population/demography data for the statistical arm of the European Commission. From July 2009 to January 2011 (1 year 7 months) SQA Engineer II @ Lead Software Quality Assurance engineer with a data analysis focus. Primary responsibilities included managing data analysis SQA team, testing and verifying the core data analysis platforms for one of the leading biotechnology companies. Experience and knowledge of the software development life cycle and the product development cycle. From September 2007 to February 2010 (2 years 6 months) Greater San Diego AreaResearch Technician II @ Primary research technician for Dr. Barak Cohen. Principal research topics: Saccharomyces Cerevisiae (yeast), systems biology, biological networks, microarray data analysis. Co-author of research paper (Science, 301,71-76) that used novel computational and evolutionary models to discover new transcription factor binding sites in Saccharomyces Cerevisiae. Supervised rotation and graduate students and oversaw day-to-day laboratory business. Designed and maintained research paper website as well as laboratory website. From June 2002 to September 2004 (2 years 4 months) Greater St. Louis AreaAssistant Budget Coordinator and Research Associate @ Reviewed and processed budgets and check requests for outpatient psychiatry clinic of University of Pennsylvania. Analyzed and evaluated results for in-session and post-session psychiatric treatments as a research associate. From May 2000 to October 2000 (6 months) Greater Philadelphia AreaMaster of Arts (M.A.), Computational Biology @ Washington University in St. Louis School of Medicine From 2004 to 2008 BSE, Bioengineering, Mathematics @ University of Pennsylvania From 1998 to 2002 HS Diploma @ Poway High School From 1994 to 1998 Ashwin Desikan is skilled in: Data Mining, Data Analysis, Statistics, R, Business Intelligence, Research, Product Management, Genomics, Analytics, Perl, Online Advertising, Machine Learning, Algorithms, Computational Biology, Bioinformatics

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In a nutshell

Ashwin Desikan's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Ashwin Desikan's Willingness to Change Jobs



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Qualcomm Undergraduate Scholarship

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NSF Graduate Research Fellowship

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