I am over 20 years of sales experience in the ICT field, my experience diverse from solution selling, sales management, buisness development, professional services,…etc. I have good experience in selling IBM, Unisys, Cisco, Microsoft, HP and SAP platforms. I have good expereince in selling all over the gulf countries as well as Egypt and Levant. During my
I am over 20 years of sales experience in the ICT field, my experience diverse from solution selling, sales management, buisness development, professional services,…etc. I have good experience in selling IBM, Unisys, Cisco, Microsoft, HP and SAP platforms. I have good expereince in selling all over the gulf countries as well as Egypt and Levant. During my lenghty sales experience I dealt with different verticals like Public Sector, Banking, Oil and Gas, and Telcos.
Specialties: • More than twenty years sales and Technical experience in the ICT field.
• Very good Account planning and profiling skills.
• Highly motivated and dependable in achieving goals, Ambitious and consistently take the initiative to solve problems.
• Very aggressive in my selling, do not loose easily inside the account, and always trying to sell my company’s Value proposition.
• Very good managerial skills, knowing how to lead Sales teams as well as buissness.
Public Sector Sales Manager @ I moved to SAP MENA as UAE Key Accounts Sales Manager, focusing mainly on Public Sector accounts.
In my current role I am handling a Multi Millon $ quota for Liscenses, I position SAP end to end Enterprise business applications to my named key accounts, with a direct touch to CXO level both in business and IT. Helping Enterprise accounts to run their businesses better using SAP solutions, leverging our entire different business units from Marketing, presales, field services,..etc. From October 2011 to Present (4 years 3 months) United Arab EmiratesSales Manager @ I moved to HP Middle East carrying out anther challenging responsibility as S/W Professional Services Sales Manager for ME.
In my current role I help Enterprise customers maximize the value of their technology investments by accelerating Time to Value, mitigating risks of deployment, reduce Total Cost of Ownership, leveraging their IT team to focus more on business rather than operations, and enabling knowledge transfer.
Focusing more on selling total solutions rather than only licenses.
Leveraging our delivery partner Eco system as well as our own HP resources to deliver a unique combination of consulting skills, experience, strong portfolio, intellectual property and access to deliver business outcomes. From April 2009 to September 2011 (2 years 6 months) United Arab EmiratesCorporate Account Manager @ In my current role I am responsible for a multi million$ quota from a named list of Accounts. I engage high inside the account to sell Microsoft value proposition to CXO level in Infrastructure, Buisness productivity and Application platform.
Engaging our Partner Eco system to sell their LOB solutions based on our platform.
Introduce innovative solutions to give us competitive edge inside my accounts.
Fully responsible of creating a healthy pipeline to help me exceed my targets, fully mastering Account planning and profiling process.
In this role, I take care of developing buisness relationship with CXOs level, closing complex competitive deals in UAE by showing our value proposition to Enterprise customers in the region, and make sure they decide on our platform. From August 2004 to February 2009 (4 years 7 months) United Arab EmiratesRegional Sales Director @ I joined Synergy as country Manager for Egypt branch, taking care of building buisness relationships with Cisco Enterprise customers as well as Cisco Tier-1partners in the country, Introducing the concept of professional services, consultancy, as well as the value for certified training. Then I moved forward to assign partners in the Levant area. (Jordan & Lebanon)
The main role of the company is to offer professional services in the ICT field, like Certified Training courses for Cisco, Consultancy, Implementation, Baselining, ISP Internet-Services & E-Commerce.
I have been shifted to our Head quarters in Dubai since November, 2001, responsible as Area Sales Manager for the Gulf and the Levant regions.
In this role, I take care of developing buisness in all the region by identifing partners in each country, and supporting and helping them in selling our different L.O.Bs. From February 1999 to July 2004 (5 years 6 months)
BSC, Communication Engineering @ Ain Shams University From 1985 to 1990 Ashraf Heikal is skilled in: Solution Selling, Pre-sales, Cloud Computing, Channel, Sales Management, Partner Management, Enterprise Software, Account Management, Managerial Skills, Key Account Management, Direct Sales, Business Development, Unified Communications, Sales Process, Team Management
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