Senior Account Director @ Tambourine: technology and creativity for hotels and resorts
Senior Account Executive @ Tinsley Advertising
Account Management Intern @ TBWA
Graduate Student, M.B.A. @
Nova Southeastern University
I have been working in the field of advertising/marketing specializing in Account Management. My responsibilities have included direct interaction with the client on a day-to-day basis, executing several media plans for multiple clients simultaneously, producing ROI reports, performing in-depth market research, constructing creative briefs, creating Keynote presentations, managing client websites and being a liaison between the agency
I have been working in the field of advertising/marketing specializing in Account Management. My responsibilities have included direct interaction with the client on a day-to-day basis, executing several media plans for multiple clients simultaneously, producing ROI reports, performing in-depth market research, constructing creative briefs, creating Keynote presentations, managing client websites and being a liaison between the agency and the client.
While interning for global branding and advertising agencies, I earned my M.B.A. with a concentration in management.
Senior Account Executive @ Manage advertising and marketing efforts for all mediums including: digital, print, TV, outdoor, and radio for the Monroe County Tourist Development Council (Florida Keys & Key West) account.
Responsible for executing several media plans for a multi-million dollar account, providing insights and research to analyze marketing strategy, constructing creative briefs through market research, digital trafficking of web materials, creating Keynote presentations to present at client meetings and acting as a liaison between the agency and the client with direct client interaction on a day-to-day basis.
Additional duties include managing our Co-Op Program for The Florida Keys by updating websites on a daily basis, tracking payments, creating landing pages and sending out weekly email blasts to our over 250 Co-Op participants.
Executed the 2013 & 2014 issues of the Culture Magazine for the Monroe County Tourist Development Council which has a National circulation of over 1.13 million.
Direct client contact for the Pérez Art Museum Miami account. Work closely with the Media director to execute their media plan, maintain ROI reports and ensure client goals are met.
Participated in new business pitches for Capital Bank and Karisma Hotels by helping to create the new business presentation; performed an extensive amount of in-depth research and analysis and created competitive decks for the client presentations.
Accounts at Tinsley Include:
Monroe County Tourist Development Council (The Florida Keys & Key West)
Pérez Art Museum Miami From September 2011 to Present (4 years 3 months) Miami, FLAccount Management Intern @ As the intern for the Michelin account, I updated various competitive decks, constructed creative briefs, managed and updated social media websites including Facebook, Twitter and Youtube. For the British Airways account, I assisted the Media Planner with adjusting online advertising budgets using excel. I also worked on new business pitches and created a Brand Timeline for Wheat Thins to be used during their new business pitch. For our summer intern project, I created a presentation consisting of a new webpage design for Michelin along with a YouTube video contest, cell phone application and customized interactive video for Michelin. From June 2010 to August 2010 (3 months) Greater New York City AreaGlobal Communications Intern @ As the only Global Communications Intern, I performed desktop research and assisted in the launch of the Best Global Brands Magazine. I also created two competitive design audits for the Best Global Brands Magazine and edited various Interbrand websites such as the company website, Brandchannel and the Pulse. In addition, I designed a social networking competitive analysis that was used throughout the Global Communications Department. As part of our Intern Project, I extended donor research by helping to create a new brand image for a Non-Profit Organization. We worked on the verbal strategy which included brainstorming ideas for a new brand positioning, brand idea, brand identity, and tagline for a Non-Profit Organization. From June 2009 to August 2009 (3 months) Greater New York City AreaAccount Management Intern @ I participated in several client meetings and creative briefings on a daily basis. I researched and created a competitive deck encompassing twenty major insurance companies which I presented to the head of marketing for AIG. From June 2008 to August 2008 (3 months) Greater New York City Area
Graduate Student, M.B.A. @ Nova Southeastern University From 2010 to 2011 Bachelor of Business Administration (B.B.A.), Marketing, Advertising @ University of Miami From 2008 to 2010 Ashley M.B.A. is skilled in: Advertising, Account Management, Account Services, Account Planning, Keynote, Excel, Facebook, Social Networking, Online Advertising, Marketing Research, Microsoft Excel, Marketing Strategy, Strategy, Web Design, Social Media, Integrated Marketing, Email Marketing, Management
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