As a freelance journalist for over five years, I have had the opportunity to reach readers all over the country. I am assistant editor at LAVA Magazine, and am currently a contributing writer for Women’s Running, Active.com and LIVESTRONG.com. Additionally, I have garnered bylines on Zelle from Runner's World and Q by Equinox, as well as in
As a freelance journalist for over five years, I have had the opportunity to reach readers all over the country. I am assistant editor at LAVA Magazine, and am currently a contributing writer for Women’s Running, Active.com and LIVESTRONG.com. Additionally, I have garnered bylines on Zelle from Runner's World and Q by Equinox, as well as in Women’s Adventure, Competitor and Austin Fit Magazine. In the past, I held the title of Texas editor of Competitor. I am a current member of the American Society of Journalists and Authors.
I grew up with the dream of being a writer, and spent my time at The University of California, San Diego doing everything possible to make that dream a reality. My internships and jobs in almost all facets of the publishing industry—bookseller, library shelving assistant, copy editor, regional editor, writer, literary agency intern and literary publicist—have made me well-versed in the industry and provided a deep firsthand knowledge of what it takes to succeed as a journalist.
I took a college internship at Competitor and turned it into a full-fledged fitness writing career in the span of just a few years, taking advantage of every available moment to research, write and network. Over the years I have developed my interview skills and have had the opportunity to interview high profile, world-class athletes such as Olympian Leo Manzano, American Track and Field Champion Lauren Fleshman and Ironman National Champion Michael Lovato.
I look forward to a lifetime of telling stories and engaging readers through the written word.
Assistant Editor @ Support the editorial staff with the monthly production of the magazine, including but not limited to writing online features and editing articles from contributing writers. Write and edit content for the web, including interviews, profiles, gear reviews and more. From February 2015 to Present (10 months) Austin, TXWriter and Editor, Health and Fitness Topics @ Nationally-published writer and editor (specializing in Health and Fitness topics). Bylines include Men's Journal, Women's Running, Active.com, LIVESTRONG.com, Zelle from Runner's World, Q by Equinox, Women's Adventure, Competitor and more. From August 2010 to Present (5 years 4 months) Austin, Texas AreaPublicist @ Assistant Publicist at PR by the Book from May 2013 - December 2014. Developed, executed and maintained client media relations campaigns and social media campaigns for publishing houses, independently published authors, experts and businesses. From May 2013 to June 2015 (2 years 2 months) Austin, TXPublic Relations Account Manager @ Wrote and edited client materials such as press releases, media alerts, talking points and calendar posts in addition to assisting with media buys and spending. Was in charge of all media relations including pitching, coordinating interviews, collecting client information and being present for all broadcast coverage. From April 2012 to May 2013 (1 year 2 months) Texas Regional Editor - Competitor @ Wrote and edited local content for the magazine. Managed freelance writing features and submitted pieces after initial edit. Collected interviews and photos when needed for articles. From January 2010 to January 2011 (1 year 1 month) Editorial Intern - Competitor @ Condensed press releases for Upcoming and Warmups sections/byline in Nov/Dec issue. Transcription of weekly radio show hosted by Publisher Bob Babbitt. Updated online event calendar. Copy edited various articles as assigned by Managing Editor. From August 2008 to March 2009 (8 months) Greater San Diego AreaIntern @ Managed office correspondence. Filed and copied royalty statements. Read and critiqued manuscripts per agents request. From June 2008 to December 2008 (7 months) Greater San Diego AreaEditorial Intern/Administrative Assistant @ Fact checked and copy read. Proofed advertisements per request of Production Manager. Wrote for the blog and magazine. Generated leads for sales associates. Managed interview process for new sales associates. From December 2007 to September 2008 (10 months) Greater San Diego AreaCopy Reader @ AP Style copy editing for UCSD's school newspaper. Worked with four other copy readers and two editors to ensure the accuracy and proper grammatical structure of the articles. From October 2007 to January 2008 (4 months) Greater San Diego Area
BA, Communication, Literature/Writing @ University of California, San Diego From 2006 to 2008 EGL73W - Finding the Story: How to Break Into Magazine Writing, A @ Stanford Continuing Studies From 2012 to 2012 Ashley Lauretta is skilled in: Social Media, Blogging, Press Releases, Social Media Marketing, Editing, Public Relations, Media Relations, Social Networking, Marketing, Facebook, Newsletters, Copywriting, Public Speaking, Microsoft Office, Research, Marketing Communications, Copy Editing, Publicity, Publishing, Advertising
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