Senior digital exec with significant experience in product development, online marketing, business development and strategy, gained from working with tech leaders in Silicon Valley, Toronto, and London. A self professed geek (applied for my first patent at age 17) and serial entrepreneur with proven ability to grow a proposition from inception to launch and successfully drive users and revenue. Currently I'm a Director at MoneySuperMarket Group (MONY.L), the leading internet-only business on the London Stock Exchange. Serving on the Senior Leadership Team, I head up strategy & business development efforts across our portfolio of tech companies including MoneySuperMarket.com, TravelSuperMarket.com, and MoneySavingExpert.com. In July 2014, I was promoted to head-up OnTrees.com, a mobile-first FinTech company, following its acquisition from DMG Media. In my spare time, I am an angel investor in the award winning tech start-up CityFalcon and give back as a Board Member of Tech London Advocates (TLA) and as Founder of InterTech Diversity Forum. I've also held leadership roles at Skype, The Boston Consulting Group (BCG), Save the Children, and at my own start-up. -- STRATEGY: Business Planning, Competitive analysis, Forecasting, M&A due diligence MARKETING: Branding, Segmentation, SEO/SEM strategy, Display, Local and mobile advertising, Publisher partnerships, Affiliate marketing, Pay per call CUSTOMER RESEARCH: Proposition testing, Focus groups, Survey design, Advanced statistics PRODUCT: Agile development (certified SCRUM Product Owner and SCRUM Master) BUSINESS DEVELOPMENT: Sales pitch design and delivery, Contract design, Negotiations OPERATIONS: International team management, Event organization, Logistics, Project management, Vendor relationships, Business intelligence, "Getting things done" attitude

Board of Advisors @ Tech London Advocates is a private sector led coalition made up of some of the most influential individuals from the tech sector and broader community who have committed to championing London’s potential as a world-class hub for tech and digital businesses and to support its start-ups in finding new investment, new talent and achieving high-growth. From February 2015 to Present (11 months) Board of Advisors @ CityFALCON is a start-up that builds tools for traders and investors. It provides next generation, market leading solutions for a portfolio of stocks, foreign exchange and commodities. Clients can access valuable real-time, curated news and tweets for their portfolio. They can also find the best spread betting / CFD broker for their portfolio based on their trading preferences, and can take advantage of tax-effective leverage trading strategies to further increase their gains. From October 2014 to Present (1 year 3 months) London, United KingdomGroup Director, Strategy & Business Development / General Manager, OnTrees.com @ MoneySupermarket.com Group (MONY.L) is the world's largest price comparison company and the leading internet-only company on the London Stock Exchange. Beyond the flagship site, the Group also manages leading sites and apps including MoneySavingExpert.com, TravelSupermarket.com, and OnTrees.com. Our vision is to help every household make the most of their money. In 2012, we saved UK households £1Bn on their bills and now aim to double that in 2015. In this newly created role, I help translate the Group's growth goal into actionable strategies across our 4 brands, covering new products and services, new channels and new markets, both organically and inorganically. Most recently, I have also taken leadership of our newest Group Company, OnTrees. OnTrees is an award-winning, mobile-first, and free personal financial management service. It was acquired by the Group last year from DMG Media. OnTrees users can easily pull in all their bank accounts and cards into one place so they can track their spending, create budgets, and get customised money saving insights that will help them reduce fees and find personalised deals. OnTrees is available on iPhone, Apple Watch, Android and on the web. From April 2014 to Present (1 year 9 months)

B.A.S.c (Honours), Industrial Engineering: Product Design, Supply Chain, Operations @ University of Toronto Asher Ismail is skilled in: Strategy, Competitive Analysis, Management Consulting, Marketing, Technology, Project management, Forecasting, Mobile, Click to Call, Leadership, Search engine marketing, Presentations, Public speaking, Pricing, Online Advertising