What Sets Me Apart: I am a B2B marketing specialist with a track record of creating messaging and executing demand generation programs that get business results. I use buyer insights to craft compelling stories that resonate and differentiate. I believe in creating categories and dominating them. I create powerful bonds with sales – because growth and top-line performance are my top priorities. I have a keen eye for creative design and bring that together with my deep technical roots to create marketing that looks and works great.

VP, Product Marketing @ As a marketer, I am always on the lookout for companies that are positioned well and are ready play offense. This is why after a great 2-year run at Symantec, I've joined Infoblox as the VP of Product Marketing. Infoblox plays in the enterprise IT space -- enabling IT organizations to modernize and better take advantage of cloud, mobile and social computing technologies. Infoblox has a proven solution with thousands of happy customers. With a recent successful IPO under our belt, we now have even more resources to grow the business in a big way. Watch this space. You'll be hearing a lot more about Infoblox!! From June 2012 to Present (3 years 5 months) Santa Clara, CaliforniaSr. Director Product Marketing & Campaigns @ I just joined the Symantec marketing leadership team to drive global marketing campaigns for Large Enterprise and SMB segments (so no consumer products). The case for storage management, availability, and security keeps getting stronger and stronger. Could the opportunity get any better? I doubt it. Let's get ready to rock! From August 2010 to July 2012 (2 years) Sr. Director, Global Marketing @ I became an HP Software employee as part of HP's acquisition of Mercury Interactive in 2007. Major acquisitions cut both ways. We had the benefit of HP's brand and massive resources, but our customers were extremely nervous about the future of our products inside HP. As the campaign marketing leader for the Quality Management software portfolio, I set up "defend the turf" campaigns (reassuring our customers) and aggressive growth campaigns (to load the pipeline with leads for sales) so we wouldn't experience a revenue hiccup. Responsibilities included: -- Campaign strategy and plan development -- Program design and content across the marketing mix -- Online and email marketing -- Web and Search Engine Marketing (SEM + SEO) -- New media, social media, viral campaigns -- Executive communications From November 2007 to August 2010 (2 years 10 months) Cupertino, CaliforniaDirector of Marketing @ Mercury is the leader in Business Technology Optimization. With industry leading products in Application Delivery [Quality, Functional and Load Testing], Application Management [Application Performance and Availability], and IT Governance. I am currently Director of Marketing for the Application Delivery solutions at Mercury. From January 2005 to November 2007 (2 years 11 months) Group Manager -- Solution Marketing @ As group manager of Solutions & Alliance Marketing, I was responsible for delivering go-to-market strategy, content and marketing programs around key VERITAS storage solution as well as joint offerings with top tier alliance partners. Through my team, I negotiated marketing agreements and drove execution of major programs with VERITAS partners: IBM, HP, Cisco, BEA and Intel, and Network Appliance. On the solutions front, I drove major marketing campaigns around VERITAS solutions for low cost archival and backup and recovery for Small and Midsized Businesses From August 2001 to January 2005 (3 years 6 months)

Bachelor of Science (B.S.), Computer Science + Minor in Marketing @ University of Iowa Arya Barirani is skilled in: B2B Marketing, Online Marketing, Product Marketing, Search Engine Marketing, Campaign Development, Campaign Management, Campaign Strategy, Campaign Design, Campaign Execution, Campaign Creation, Marketing Strategy, Marketing Management, Digital Marketing, Marketing Communications, Email Marketing, storage man, Storage Management, Security, Quality Management, Viral Marketing, Social Media Marketing, Integrated Marketing..., Integrated Marketing, Online Advertising, Demand Generation, Direct Marketing, SEM, Enterprise Software, Strategic Planning, Storage, Cloud Computing, Thought Leadership, Management, Product Management, Go-to-market Strategy, Customer Engagement, Messaging, Mobile Devices, Sales Enablement, Lead Generation, Multi-channel Marketing, SaaS, Product Launch, Business Alliances, Marketing Automation, Strategic Partnerships