Senior level manager with an exceptional success record for product life cycle management and road map development. Detail oriented problem solver with strength in product strategy and portfolio management, strategic alliances, product marketing, critical account management, people management and exceptional team building, sales and project management skills. Experienced leader who works well in geographically and culturally diverse
Senior level manager with an exceptional success record for product life cycle management and road map development. Detail oriented problem solver with strength in product strategy and portfolio management, strategic alliances, product marketing, critical account management, people management and exceptional team building, sales and project management skills. Experienced leader who works well in geographically and culturally diverse groups. An energetic team player, public speaker and an entrepreneurial spirit.
Specialties: New market analysis,thought leadership, business development, product life cycle management and marketing, sales management, strategic operations and analysis, client management, e-learning, compliance program development and maintenance. Strong project management capabilities and ability to function in a fast paced environment.
Senior Product Marketing Manager @ Primary focus is dedicated to product marketing for the B2B Cross Channel components of the Oracle Marketing Cloud. Creating messaging and positioning assets and go to market strategies that enable the internal teams with product knowledge, vision and growth opportunities. Coordinate with teams to craft sophisticated messaging and content for cross functional alignment. Provide thought leadership and insight to our core market areas and internal leadership teams. From March 2015 to Present (8 months) Austin, Texas AreaProduct Manager @ • Led and oversaw development and execution of Alchemy's first mobile application including GTM strategy, implementation and product life cycle management.
• Develop and review business cases, briefs and marketing requirements for new and existing products related to our database and mobile applications.
• Lead and directed product and development team on planning, creation and launch of Alchemy Coach, a mobile application for Alchemy's platform that went on to win the International Association of Food Protection's Innovation Award - 2015.
• Core strategic focus on Manager, the record management component for the Alchemy platform.
• Work with internal teams (Development, Marketing, Customer Support) to create strategy for and deliver products to Alchemy's market niche.
• Maintain close relationships with customer base to help define the product line vision and execute through tools such as road maps and synthesize the vision to development and architecture teams.
• Coordinate marketing efforts with marketing teams to define messaging and initiatives.
• Actively participate with customers to gain insight and analyze potential partner relationships.
• Create vision and design with development teams following the Agile methodology. From June 2013 to March 2015 (1 year 10 months) Austin, Texas AreaClient Solutions @ Senior level Client Solutions Executive who worked directly with large health systems and consulting firms to develop strategic alliances and incorporate SaaS solutions. Provided detailed business analysis to maximize billing and charge capture workflow and increase efficiency and profit.
o Develop strategic alliances with key clientele and incorporate customized solutions based upon operational analysis to improve revenue cycle management and overall work flow.
o Negotiate strategy and contract terms with C level executives and conduct presentations to senior level administration as needed.
o Ensured the quality of the customer experience and oversaw Account Management team to execute on client’s goals with the MediMobile platform.
o Provide continual feedback on software platform to development teams to increase end user satisfaction and help determine overall product roadmap.
o Responsible for the growth and satisfaction of ‘Tier 1’ accounts. From January 2012 to May 2013 (1 year 5 months) Georgetown, TexasSenior Manager Product & Business Development @ Oversee strategic teams of analyst, marketing, sales, and account managers for 70% of total company revenue. This includes the day to day management of production, accreditation, customer service, marketing, and quarterly/yearly strategic planning. Identify and establish new business development ventures while preserving an annual revenue target of $10 million. Create and execute strategic partnerships and client relations to further strengthen and develop product road maps. Integral part of the Product Marketing Team creating new overall product roadmap development and the companies first SaaS. Other specific duties include monitoring departmental profitability, billing of projects, keeping projects on time and on budget and following up on any time and/or cost variances. From October 2008 to December 2011 (3 years 3 months) Business Development Manager & Product Marketing @ Identify and establish new business channels. Acquire strategic partners for products and curriculum. Work specifically targeted at the contractor trades (ie electrical, construction, etc). Currently manage $1.1 Million dollar budget for new vertical. Prepare all monthly, quarterly, and yearly financials. Responsible for sales forecasting and all marketing opportunities. Managed all aspects of new client acquisition. Responsible for acquiring strategic content and product partners, new business development, and provide marketing assistance to 300 resellers, work with resellers to ensure appropriate actions for certification, support, and reporting processes as they relate to the ongoing operations of the reseller training portals.
Manage all marketing aspects – including website, SEO rankings, marketing pieces, PPC, and direct mail.
Resource Management , SWOT Analysis, business and project planning. From November 2005 to October 2008 (3 years) Account Executive @ Obtain new advertising clients, re-establish relationships with existing accounts to solicit new business increasing revenue.
Outline potential advertising recommendations, ideas and new opportunities. Contact corporate representatives to generate prospects, customer leads and up-sell on new and existing promotions. Attend all business functions, promotions, and meetings on behalf of the station. Developed proposals and marketing plans for clients and potential clients. From November 2004 to May 2005 (7 months) Service Director @ Managed botht the formal and informal dining rooms. Managed a team of 15 individuals from FOH and BOH. Regulated alcohol and food inventories as well as organizing all company F&B events and selling to outside vendors for catering by The Club. From January 2004 to February 2005 (1 year 2 months) Restaraunt/Bar Manager @ Expedited new employee training by creating a shadowing program. Responsible for weekly schedule of all staff, managed and trained staff ranging from 10-25 people. Responsible for nightly financials and deposits, handled all customer escalations and satisfaction. From October 2001 to December 2003 (2 years 3 months)
Agricultural Education, Ag Education, Public Relations @ Texas A&M University From 2000 to 2003 April Thomas is skilled in: Business Strategy, Product Marketing, Social Networking, Sales Operations, Operations Management, Business Analysis, New Business Development, Business Process..., SaaS, Marketing Strategy, Healthcare Information..., Strategic Consulting, Sales Process, Sales Management, Microsoft CRM, SEO, E-commerce, Client Liaison, Business Networking, Business Development, Account Management, CRM, Direct Sales, Lead Generation, Leadership, Management, Marketing, Product Development, Product Management, Project Management, Salesforce.com, Selling, Solution Selling, Start-ups, Strategic Partnerships, Strategy, Training