“Blue chip” FMCG trained senior sales director with a strong track record of commercial delivery in a number of different organisations. Now looking to progress to a more senior commercial role which will continue to build and enhance my career. Career to date built on over delivery and customer development; resulting in sales growth and profit delivery....
“Blue chip” FMCG trained senior sales director with a strong track record of commercial delivery in a number of different organisations. Now looking to progress to a more senior commercial role which will continue to build and enhance my career. Career to date built on over delivery and customer development; resulting in sales growth and profit delivery. Skilled in team building, category development and delivery of ambitious growth plans. Recognised by peers for customer management, project planning, first-class negotiation skills and sales leadership. Extensive knowledge of all channels within the UK market, coupled with increasing knowledge of international markets.Business Unit Director - Sainsbury's, Tesco & Discounters @ From 2015 to Present (less than a year) Business Unit Director - Convenience, Discounters & International @ Key Achievements: • Creation and recruitment of new team and business unit (10 FTE’s + Supply chain, finance and technical input) • Retention of Lidl Milk Contract – c.100ml pa • Successful conclusion to CRTG 2013 terms challenge • Leading “project Enterprise” within Dairy Crest, in order to deliver new growth opportunities and shape Dairy Crest's approach to new customer channels whilst ensuring “Fit for the Future” • Scored highest commercial score of 88% for Leadership within Dairy Crest annual “Staff Engagement Index” (88% vs. overall Commercial score of 70%) - Kenexa 2013 • Currently heading review of International business strategy, incl. approach and distributor agreements to enable Dairy Crest to achieve future international growth requirements. From 2013 to 2015 (2 years) Multiple Account Director (Tesco & Sainsbury's) @ Key Achievements: • Delivery of budgeted turnover and profit targets for Tesco and Sainsbury’s in 2012/13 (T/o £147m-Profit £11m), • Doubled year on year account profitability in Tesco and increased profits year on year in Sainsbury’s by 11% • Successfully led negotiations with Sainsbury’s on 3 year Milk tender; securing business worth in excess of £90m pa turnover: • Design, negotiation and agreement of Joint business plans incl. sign off with category directors • Successful management of JBP process to increase FRijj distribution by over 2500 stocking points in Tesco, securing +17% RSV growth in following year • Delivery of branded and own label cost price increases within Sainsbury’s & Tesco with a value in excess of £9m • Remit increased during 2012 to also include responsibility for Convenience and Discounter accounts (Co-op, Budgens, Lidl etc.) worth c.£60m pa turnover • Member of Dairy Crest Diversity Management Group - managing company approach to all Diversity related issues From 2011 to 2013 (2 years) Multiple Account Director (ASDA & Morrison's) @ Originally recruited to the role of Multiple Account Director for ASDA and Morrisons, however asked to manage the Tesco & Sainsbury's portfolio after a short space of time From 2010 to 2011 (1 year) Commercial Controller @ Key Achievements: • Delivery of 2010 budgeted sales targets for Scan Foods UK and Fage UK, plus associated profits • Design and delivery of Fage UK category participation strategy, delivered through multiple grocer customer road show program • Delivery of 16% price increase in May 2010 for Scan Foods across multiple grocery channel • Consultant to review key competencies of Johnson & Johnson European (EMEA) Sales force and evaluation against future requirements of key customer • Lead Consultant on Trade Terms review project for Storck UK, role involved identification of over investment plus recommendation of new solutions (incl. design & creation of new trade expenditure model) – resulting in reduction in overall trade spend of 6% • Increase in Ryvita annual profits from £4.9m to £7.1m; • Delivered trade price increase of over 16% to all Ryvita multiple grocery customers From 2008 to 2010 (2 years) Head of Sales @ Head of Sales and member of management board at premium seafood company supplying Sainsbury's, Morrisons, Waitrose and Marks & Spencer Key Achievements: • Driving annual sales turnover from £31m to £48m through closer working relationships and introduction of new products ; • Changed company product portfolio - to incl. frozen & Ready meal options - in order to improve customer service levels and improve availability • Personal management of Sainsbury’s account resulting in annual sales growth of £12m to £19m. • Led own label negotiations resulting in cost neutral management of M&S Trade Terms review and JS own label supplier review • Reported to M.D. as member of management team, led dept of 14 – including 4 NAM’s. From 2005 to 2007 (2 years) Commercial @ Recruited through Nestle Graduate Training Scheme. Commercial experience of Sales, Marketing, Category and M&SP. Worked across Multiple Retail and Food-service. From 1996 to 2005 (9 years) Croydon, United KingdomBachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services @ University of Newcastle-upon-Tyne From 1992 to 1996 Rossall Scholl From 1987 to 1992 Antony Greenwood is skilled in: FMCG, Trade Marketing, Shopper Marketing, Food, Customer Insight, Key Account Management, Grocery, Business Planning, Sales Management, Retail, Account Management, Cross-functional Team Leadership, Product Development, Negotiation, Forecasting
Business Unit Director - Sainsbury's, Tesco & Discounters
2015 to Present
Business Unit Director - Convenience, Discounters & International
2013 to 2015
Multiple Account Director (Tesco & Sainsbury's)
2011 to 2013
Multiple Account Director (ASDA & Morrison's)
2010 to 2011
2008 to 2010
New England Seafood
Head of Sales
2005 to 2007
1996 to 2005
Croydon, United Kingdom
What company does Antony Greenwood work for?
Antony Greenwood works for Dairy Crest
What is Antony Greenwood's role at Dairy Crest?
Antony Greenwood is Business Unit Director - Sainsbury's, Tesco & Discounters
What industry does Antony Greenwood work in?
Antony Greenwood works in the industry.
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