• In Bebeleche Museum I'm in charge of new marketing and promotion processes. Responsible marketing plan 2013 to 2015 , which are based on a social marketing strategy. Thanks to this, in part, generated a 12% increase in visits and 18% in sales during 2013, and increase of 4% in visits, and 37% in sales at the close of 2014. I renew promotions and new products, systematizing many processes to monitorate market research, to provide more efficient service based on consumer experience. • In "Sorteo Tec" participate in the management of the corresponding media of promotion financial matrix, seeking to reduce the purchasing budget, using a solid negotiation strategy with suppliers. I collaborated in the creation, development of new products and new market segments, such as "Sorteo Educativo ", "Sorteo Instantáneo" and the analysis of changes to the "Tradicional Sorteo Tec" . • In MMCinemas managed to optimize customer service through the use of new technologies. Responsible for improving the customer experience through the "Online" sales channel . I propose a functional re-inginery and design of the official website, that improved speed for consumers and benefiting an increase of almost 60% monthly visits and increased sales through this channel of 33% at the end of the first half of 2009. • I developed as an advisor of media and media production in more than 25 political campaigns in the country from 2004 thru 2008, local, state and federal levels. Addition of serving as director of television spots and have shot over 70 music videos as a director and or editor. • Collaborated as general producer and founder of the television "Señal España" (XHUNES), both in the initial and development concept, creation and production of the 22 tv shows, weekly broadcast in 2003 and 2004.

Marketing Manager @ - Creative advertising campaigns, media application, BTL, branding and e-marketing. - Advertising strategy. - Negotiation and Public Relationships - Cordination between advertising agency and house producer. - Planning and marketing media, delivering results directly to Comercial Area From February 2012 to Present (3 years 10 months) Durango Area, MexicoProfessor @ - Teacher training in the area of Communication, Design, Marketing and Administratión. From August 2011 to July 2012 (1 year) Advertising and Public Relations Manager @ - Negotiation as a primary function of position - Analysis, recruitment and media management at the national level. - Advice to the interior of the country office for the proper administration of its budget. - Media monitoring in GRP's - Creative collaboration in the area, the bond between advertising agency, house producer, enterprise and media communication. - Organization of work teams (Sales Force). - Chief of the journal editorial "Casas Tec", press releases, publishers, advertorials and capsules for major newspapers, national publications, radio and tv channels. - Design and supervision of supplies and promotional items for sale. - Shipping logistics, scheduling, event planning and direction. From July 2009 to July 2011 (2 years 1 month) Publicity & Promotion Manager @ - Planning and marketing media, delivering results directly to directión of Marketing and Management. - Creative advertising campaigns, media application, BTL, branding and e-marketing. - Creative Design and content of advertising material. - Management of Public Relations. - Manager - not only the development of messages, but also in implementation and monitoring of production processes. From March 2008 to July 2009 (1 year 5 months) Monterrey Area, MexicoCinematography Producer & Director @ - Direction and Production of Music Video Clips, Political and Institutional - Development of creative concepts and visual advertising scripts. - In charge of production crews (about 30 people at my expense), with dates and defined budgets. - Public Relations, Direct contact with promoters, labels, advertising agencies and media. (Latin Power Music, Primetime, Banda Max, DISA, CERCA, etc.). From August 2006 to February 2008 (1 year 7 months) Advertising Manager & Film Producer @ - Advice for advertising strategy - Media planning locally and nationally - Graphic Concepts - Creativity and Copywriter - Account Management - Production Management From January 2004 to June 2007 (3 years 6 months) Sr. Producer @ - Creative and conceptual image of the channel. - Administration of technical staff in all areas (50 people approx.). - Creative and conceptual image of the channel. - Market Analysis and Point of Sale - Production and Supervision of each of the transmitted messages and programs. From February 2003 to January 2004 (1 year) Professor @ - Teacher training in the area of Communication, Design, Marketing and Production - Development of curricula and teaching-learning methodologies - Training personnel in the field of audio visual media production. From February 2001 to December 2002 (1 year 11 months)

Master of Business Administration (M.B.A.), Marketing @ Universidad Tec Milenio From 2011 to 2013 Master's degree, Estudios sobre comunicación y medios, Inconclusive studies @ Universidad Autónoma de Nuevo León From 2005 to 2006 College, Comunication & Publicity @ Universidad Autónoma España de Durango From 1996 to 2000 Antonio Álvarez is skilled in: Marketing Strategy, Film Production, University Teaching, Image Design, Multimedia, Creative Direction, Marketing, Teaching, Social Media, Public Relations, Public Speaking, Social Media Marketing, Research, Marketing Communications, Advertising