Vice President of Asia Pacific
San Francisco, California
Amway Greater China
Vice President of Marketing
2008 to July 2015
China, Taiwan, Hong Kong & Southeast Asia
Heinz
Marketing Director
March 2002 to May 2005
China
Leo Burnett & Various Agencies
Group Client Director / Regional Client Director
2000 to 2003
1998-2000, Shanghai / 2000-2003, Guangzhou / 2006-2007 Shanghai
Nestle China
Assistant Trade Development Manager / Product Manager
1995 to 1998
Beijing
Mobil Oil
Marketing Officer & Retail Manager
1990 to 1995
Malaysia and Hong Kong
📖 Summary
To build upon my career in consumer marketing with U.S. based companies, that have ambitions in expanding business to Asia or specifically China, and emerging e.g. Vietnam, Indonesia; with strategic goals to pursue new and exciting ways of developing brand-consumer connection. Exceptionally accomplished marketing executive, with two decades of proven track in Greater China and Southeast Asia; converse fluently in English, Mandarin, Cantonese and Bahasa; held diversified roles with experience in areas of marketing, sales, trade development and advertising. Strong leadership; bold and creative in articulating market insights; ignite under-performing brand, ideate game changer campaigns, with proven record of promising sales and market share growth. Core Competencies:- * Innate understanding of Asian consumer through "on the ground" experience * Astute strategic planning and financial skills for a rapidly emerging middle class economy * Experience in senior level relationship building and talent development * Sophisticated organziation skills developed in large global franchise companies * Global perspective based on work experience, education and personal background * Experience with cross geography and cross firm culture divisions in AsiaVice President of Marketing @ From 2008 to July 2015 (7 years) China, Taiwan, Hong Kong & Southeast AsiaMarketing Director @ From March 2002 to May 2005 (3 years 3 months) ChinaGroup Client Director / Regional Client Director @ From 2000 to 2003 (3 years) 1998-2000, Shanghai / 2000-2003, Guangzhou / 2006-2007 ShanghaiAssistant Trade Development Manager / Product Manager @ From 1995 to 1998 (3 years) BeijingMarketing Officer & Retail Manager @ From 1990 to 1995 (5 years) Malaysia and Hong Kong Annie Peng is skilled in: Advertising, Integrated Marketing, Digital Marketing, Retail, Marketing Management, Marketing, Management, Marketing Communications, Customer Insight, Digital Strategy, Online Advertising, Marketing Strategy, Strategy, Brand Management, Business Development
What company does Annie Peng work for?
Annie Peng works for Amway Greater China
What is Annie Peng's role at Amway Greater China?
Annie Peng is Vice President of Marketing
What industry does Annie Peng work in?
Annie Peng works in the industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 3 month(s)
Unlikely
Likely
There's 92% chance that Annie Peng is seeking for new opportunities
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