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Annie Macfarlane

Manager, social and digital media

Manager, social and digital media at VimpelCom

Amsterdam Area, Netherlands

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Annie Macfarlane's Email Addresses & Phone Numbers

Annie Macfarlane's Work Experience


Manager, social and digital media

August 2015 to Present

Amsterdam Area, Netherlands

Annie Macfarlane


1999 to Present


Social media manager, EMEA

January 2014 to July 2015

Amsterdam Area, Netherlands

Annie Macfarlane's Education

University of Strathclyde

BA Applied Music Applied Music

1999 to 2003

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About Annie Macfarlane's Current Company


Frequently Asked Questions about Annie Macfarlane

What company does Annie Macfarlane work for?

Annie Macfarlane works for VimpelCom

What is Annie Macfarlane's role at VimpelCom?

Annie Macfarlane is Manager, social and digital media

What is Annie Macfarlane's personal email address?

Annie Macfarlane's personal email address is a****[email protected]

What is Annie Macfarlane's business email address?

Annie Macfarlane's business email addresses are not available

What is Annie Macfarlane's Phone Number?

Annie Macfarlane's phone (**) *** *** 237

What industry does Annie Macfarlane work in?

Annie Macfarlane works in the Internet industry.

About Annie Macfarlane

📖 Summary

Flexible, independent and creative online communicator with 7 years professional experience in social media, children’s media, online communities and virtual worlds. Loves learning, working with visionary teams, making a difference. Adaptable, accurate and commercially solid writer: at home creating game content that intrigues and engages or factual and friendly copy to lead a customer efficiently through an FAQ. Experience includes international social media strategy and creative concept development with household name fashion, travel, publishing, education and FMCG brands.Manager, social and digital media @ From August 2015 to Present (5 months) Amsterdam Area, NetherlandsMusician @ I continue to occasionally play music professionally as a side project, mostly as a freelance performer for weddings and functions. From 1999 to Present (16 years) Social media manager, EMEA @ I joined TOMS at the beginning of the year to support the company’s development in EMEA regions. TOMS is best known for its footwear; specifically for its policy that for every pair of shoes sold, the company donates a pair to a child in need. TOMS also now produces eyewear which supports sight-giving activities, and coffee, which supports water-giving around the world. Based at the recently-opened EMEA headquarters, I am responsible for social media output and interactions at TOMS, both in our direct markets and via our EMEA distributors. Key responsibilities • Lead team responsible for direct interactions with customers via EMEA social media channels • Set overall strategic direction for TOMS in social media, working in partnership with ecommerce, marketing and customer service teams • Build relationships with key bloggers and social media influencers to amplify product and giving news • Manage localisation and translations of globally-relevant content from our Los Angeles headquarters; source and create unique, market-specific visual and written content to support strategic goals In October 2014, I travelled with TOMS to Nicaragua to work in the field with our giving partner, Feed the Children. From January 2014 to July 2015 (1 year 7 months) Amsterdam Area, NetherlandsHead of Community @ I spent three years at a social media specialist agency, first in its younger phase as an independent agency, then later under the umbrella of Communisis Plc. I built and led Yomego’s community management team, developing community management and blogger outreach into the agency’s core services. Within a small organisation, my responsibilities were broad, from making winning sales pitches through to setting strategy direction, leading educational workshops and hands-on activation of social media campaigns and projects. Key responsibilities: • Creating and delivering engaging content to support client marketing activities on social platforms, planning and delivering social media campaigns within time and cost constraints • Day to day management, mentoring and support of Yomego's community team, overseeing all community management, social media management and blogger relations outputs from the agency • Presenting to clients, representing the agency at events and in the media • Social media monitoring using the Brandwatch platform • Creating and delivering social media training and workshops to new and existing clients Clients: • Tesco Clubcard (Gamification features and in-game copy including branded content for Coca-Cola and P&G) • Eaglemoss (social media strategy and fully-managed services for Disney, DC, Marvel, Dora the Explorer, Star Trek and Dr.Who fan communities) • Adobe (Blogger outreach, campaign support for CS 5.5 launch) • Nissan (blogger outreach and campaign support) • Morrison Bowmore Distilleries (content and strategy workshops, blogger outreach, tactical campaign support) • Scholastic (Horrible Histories World, virtual currencies, community and online safety elements) • Club Med (social campaign support) From September 2010 to December 2013 (3 years 4 months) Glasgow, United KingdomVolunteer Counsellor @ While working in Scotland, I volunteered at Childline, part of the NSPCC (formerly Children 1st in Scotland). I completed Childline's counsellor training program and dedicated an evening each week to providing free and confidential telephone and online counselling sessions to children and young people. From March 2010 to 2013 (3 years) Customer Service Manager @ I spent three years at a teen social network and virtual world, leading its customer service and moderation teams and guiding creative innovative safety and community features. I'm most proud of implementing a user ambassador scheme that encouraged teens who wanted to help keep the site safe and age appropriate. Building up knowledge of Salesforce CRM and workflow, and with the support of an inspirational creative and development team, I implemented efficient, scaleable processes, self help and automation, so that my team was much more present on the site without increasing in number. Key responsibilities: * Producing engaging support and safety copy (FAQ content, standard responses for use in the team and safety messaging to users cross-site) * Overseeing a group of teenage user moderators, communicating with them regularly through a character account, forums, email and promotional materials. * Working with IT and development teams to create and implement safety features and functionality and improve useability within time and cost constraints * Identifying bugs based on user feedback, working with product and development teams to get fixes in place and communicating these issues appropriately to end users to minimize impact on the community * CRM administration, managing workflow rules and automation for case queues, monitoring volumes. * Liaising with marketing, product and developments teams across varied locations to troubleshoot technical issues and create workable concepts * Training, recruitment and administration for the team including appraisals, sickness and absence reporting, creating processes and training materials From March 2007 to September 2010 (3 years 7 months) Glasgow, United KingdomCustomer Feedback Executive @ Acting as the top tier of escalation within 3’s customer service centre, this position included dealing with priority customer issues including county court claims, referrals to industry regulators and high-profile media complaints. I also created standard written responses for use by 3’s customer service team and provided written communications training to customer service advisors working in 3’s Mailbox team. From 2004 to 2006 (2 years) BA Applied Music, Applied Music @ University of Strathclyde From 1999 to 2003 Annie Macfarlane is skilled in: Online Community Management, Blogger Outreach, Moderation, Virtual Worlds, Copywriting, Blogger, Community Management, Social Media Marketing, Online Moderation, Social Media, Adobe Creative Suite, Digital Marketing, Social Networking, Blogging, Marketing

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In a nutshell

Annie Macfarlane's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

4 year(s), 3 month(s)

Annie Macfarlane's Willingness to Change Jobs



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