Bright, results-driven Advertising Account Executive who understands the importance of fostering long-lasting client relationships. Possesses a balance of account management, creative and financial planning skills. Adept at transforming client’s marketing goals into reality through constant adaptation and communication across multiple agency channels.
Foodie in training. Travel enthusiast. Grammar buff.
Account Executive @ From May 2015 to Present (8
Bright, results-driven Advertising Account Executive who understands the importance of fostering long-lasting client relationships. Possesses a balance of account management, creative and financial planning skills. Adept at transforming client’s marketing goals into reality through constant adaptation and communication across multiple agency channels.
Foodie in training. Travel enthusiast. Grammar buff.
Account Executive @ From May 2015 to Present (8 months) Assistant Account Executive @ Complete advertising, marketing and promotional tasks on behalf of the Tri-State Toyota Dealers Association
- Implementation and production of creative campaigns (print, broadcast, outdoor, and digital)
- Plan and coordinate quarterly client meetings
- Maintain billing and financial management processes
- Database management and construction
- Manage content and monthly incentive updates on buyatoyota.com
- Develop and execute merchandising plans for grassroots marketing efforts From November 2014 to May 2015 (7 months) Account Coordinator @ From June 2013 to October 2014 (1 year 5 months) National Student Competition (NSAC) member @ Work with group members to create an integrated marketing communications campaign for corporate sponsors Glidden and WalMart
-Evaluate and present competitor’s current social media presence
-Create in-store merchandising plans to increase consumer interaction and traffic From November 2012 to April 2013 (6 months) Account Management Intern @ Shadow current Account Executives on various client account projects.
-Clients: IKEA, The Philadelphia Holocaust Remembrance Foundation, Einstein Healthcare Network, and AmerisourceBergen
-Work: Implementation of social media, attendance at internal meetings, competitor and strategy research, QA/proofreading and organizational tasks using Excel. From June 2012 to August 2012 (3 months)
Bachelor of Arts (B.A.), Advertising, Spanish. International Studies Minor. @ Penn State University From 2009 to 2013 Hispanic Studies @ Universidad de Alcalá From 2012 to 2012 Pennsbury High School From 2005 to 2009 Anna Serio is skilled in: Social Media, Advertising, Event Planning, Social Networking, Microsoft Office, Public Speaking, Teamwork, Fundraising, Salesforce.com, Spanish, Microsoft Word
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