Idea-driven marketing leader with sharp strategic eye, thick skin and inherent drive to tackle big hairy problems and achieve meaningful results. Rare big-picture thinker who doesn't miss the details.
19 years of experience in advertising and branding with emphasis in brand strategy, architecture, identity, positioning and development, consumer research, line extensions, new product launches and integrated campaign development across multiple agencies, media formats and target audiences.
Experience with global, multi-lingual, national and local efforts in consumer packaged goods (food, beverage, household cleaners, cosmetics), travel, healthcare, technology, government, and social/behavior change categories.
Specialties:Skilled at problem solving, finding the needle in the haystack, cultivating creative thinking, team leadership, client and partner management, business strategy, brand strategy, research and evaluation, behavior change, multi-faceted campaign development, business development and humanizing the business process.
VP, Strategy @ Salt is a full-service brand and communications agency headquartered in San Francisco. Since 2001, Salt has helped brands be essential to their customers and succeed in the hyper-choice economy. Salt helps both established and emerging brands focus their messages and engage their audiences. Our proven approach to building essential brands has helped transform businesses, create differentiation, engage customers, change perception, and drive growth. For more information visit www.saltbranding.com From July 2011 to January 2015 (3 years 7 months) San FranciscoBrand Director, Creative Problem Solver @ From April 2000 to June 2011 (11 years 3 months) Account/Management Supervisor @ From 1999 to 2000 (1 year) VP, Account Supervisor @ From 1996 to 1999 (3 years) Account Executive @ From 1993 to 1996 (3 years)
B.S., Double Major: Marketing, English @ University of Rhode Island - College of Business Administration From 1989 to 1992 Anissa Bromley is skilled in: Digital Strategy, Brand Architecture, Business Strategy, Creative Strategy, Team Leadership, Integrated Marketing, Business Development, Digital Marketing, Marketing Research, Strategy, Marketing, Interactive Marketing, Marketing Communications, Advertising, Online Advertising, Marketing Strategy, Creative Direction, Account Management
Websites:
http://www.saltbranding.com