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Anirban Bardalaye

Vice President, Product Management - Commerce Cloud

Vice President, Product Management - Commerce Cloud at Salesforce | Founder (Y Combinator Alum)

San Francisco, California

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Anirban Bardalaye's Email Addresses & Phone Numbers

Anirban Bardalaye's Work Experience


Vice President, Product Management - Commerce Cloud

San Francisco Bay Area

ZS Associates

Management Consultant

June 2005 to August 2008

Chicago, IL, San Mateo, CA

Attachmate Corp.

Senior Software Engineer

2003 to 2004

Bellevue, WA

Anirban Bardalaye's Education

The University of Chicago - Booth School of Business

MBA, Entrepreneurship, Marketing & Finance

Louisiana State University and Agricultural and Mechanical College

MS (Dual Degree), Systems Science, Mechanical Engineering

National Institute of Technology Rourkela

BE, Mechanical Engineering

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About Anirban Bardalaye's Current Company


Frequently Asked Questions about Anirban Bardalaye

What company does Anirban Bardalaye work for?

Anirban Bardalaye works for Salesforce

What is Anirban Bardalaye's role at Salesforce?

Anirban Bardalaye is Vice President, Product Management - Commerce Cloud

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Anirban Bardalaye works in the Computer Software industry.

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Anirban Bardalaye's colleagues are Hao Zhou, Brian Truong, Christine Chen, Natalie Roberts, Henry Liu, Anastasia Shpurik, J.J. Navarro, Roshan Narayan, Abraham Reyes, and Robb McMahan

About Anirban Bardalaye

📖 Summary

Vice President, Product Management - Commerce Cloud @ Salesforce San Francisco Bay AreaManagement Consultant @ ZS Associates Managed project teams to make recommendations on marketing and sales issues for clients in multiple industries. Presented recommendations to senior management in sales and marketing organizations. Worked on market research, product launch support, go-to-market strategy, and sales strategy projects for various Fortune 500 clients. From June 2005 to August 2008 (3 years 3 months) Chicago, IL, San Mateo, CASenior Software Engineer @ Attachmate Corp. Developed and launched a business process management software to seamlessly integrate autonomous data sources and business processes. Managed three-member team to implement critical software components using .NET (C#), SOAP, and SQL Server. From 2003 to 2004 (1 year) Bellevue, WASenior Software Engineer @ Oracle Corp. Designed and developed a JSP/Java based developer platform for Oracle CRM applications to minimize development time and centralize code. I was also part of Oracle Sales Online development team. From 2001 to 2003 (2 years) Redwood Shores, CASoftware Engineer @ Geocast Network Systems Designed and developed a web-based application to add metadata information to multimedia content. Developed the architecture and led a three-member team to develop a html-Java based application with an Oracle back-end. From 2000 to 2001 (1 year) Menlo Park, CASoftware Engineer @ Savi Technology Developed a $100M supply chain system solution for a public sector client. Designed and implemented the back-end of a supply chain solution using C++ with an Oracle database. From 1998 to 2000 (2 years) Mountain View, CAHead of Product -  Platform Ecosystem & Marketplace @ Guidewire Software Product leader responsible for vision, strategy, and execution of Guidewire’s developer platform, DevConnect, and its app store, Marketplace. Propelled ecosystem to be a core part of Guidewire’s growth strategy. My key responsibilities and achievements include:• Conceptualized and launched Guidewire DevConnect, a developer platform for ISV partners and customers to build value-added extensions to Guidewire products; DevConnect increased Guidewire’s partner sign-ups by 25% in its first year.• Evolved Guidewire Marketplace, the #1 app store for P&C insurance market, to a true B2B e-commerce platform.• Grew a cross-functional team (Product Management, Engineering, Business Development, Marketing, IT and Support) from 0 to 40+ members to deliver Guidewire DevConnect and Marketplace.• Responsible for the end to end product life cycle (market needs, product vision and strategy, roadmap creation and communication, release planning, requirements gathering, functional specification and customer enablement) for four product lines.• Primary spokesperson for Guidewire DevConnect and Marketplace product and vision at industry events, analyst briefings, customers meetings, and internal executive stakeholder meetings. From May 2017 to October 2019 (2 years 6 months) Foster City, CAFounder & Chief Executive Officer @ VaycayHero, Inc. (Y Combinator W13; Acquired by RedAwning) VaycayHero (Y Combinator W13) is a platform for aggregating professionally managed vacation rentals. VaycayHero operates a B2C marketplace and a B2B channel distribution platform that distributes its inventory to and others. VaycayHero was backed by Y Combinator, top-tier venture funds and an all-star cast of angel investors. My key responsibilities and achievements include:• Defined company direction and drove growth strategy resulting in revenue growth from zero to $10M annual GMV.• Developed product roadmap, defined key product features and collaborated with Engineering on implementation that resulted in topline growth from zero to $10M annual GMV, 43K+ vacation rentals, and profitable unit economics.• Developed B2C marketplace customer acquisition and conversion strategies. Conceptualized growth experiments, and drove execution by collaborating with Engineering and Marketing. Adopted strategies with profitable unit economics.• Defined B2B sales and marketing strategy, and managed sales and customer success teams. Built a sales engine that acquired 500+ suppliers representing 43K+ vacation rentals, at less than $2 acquisition cost per rental.• Identified and developed go-to-market partnerships that drove 50%+ revenues. Responsible for partner identification, negotiating agreements, and overseeing implementation with Engineering.• Managed a team of 28 across Marketing, Sales, Engineering and Customer Service in three countries. Directly responsible for establishing offshore offices and hiring key personnel across all offices.• Responsible for defining company culture, and for creating a shared vision to motivate employees based in three countries.• Acted as the public figure of VaycayHero, representing VaycayHero at all investor and media events.• Raised $4.2M from VCs, angel investors and Y Combinator. Solely responsible for all fundraising activities. From January 2013 to April 2017 (4 years 4 months) San Francisco, CADirector of Product Management, SBM Platform and Solutions @ Serena Software Head of Product Management for Serena Business Manager (SBM), a SaaS and on-premise Business Process Management platform, and solutions powered by SBM. My key responsibilities and achievements include:• Developed SBM’s product strategy and roadmap. SBM represented $60M in revenues, and 2,000 customers.• Conceptualized an IT Service Management (ITSM) solution powered by SBM. Drove execution and product delivery resulting in $2.5M in its first-year.• Led a team of 6 Product Managers to define requirements for SBM releases. Delivered 2-3 major releases and ~4 minor releases every year on time.• Engaged with Sales to drive adoption of SBM and SBM powered solutions. Supported Sales as the product expert for new sales opportunities.• Supported Marketing with launch of all major SBM releases. Conducted Sales and Support training and collaborated with Marketing on customer-facing collaterals.• Defined pricing strategy for SBM platform and SBM powered solutions using input from customer research and competitive analysis.• Evangelized SBM and SBM powered solutions by presenting at all major Serena Customer events, webinars and one-on-one meetings with customers. From August 2008 to December 2012 (4 years 5 months) Foster City, CA

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In a nutshell

Anirban Bardalaye's Personality Type

Introversion (I), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 6 month(s)

Anirban Bardalaye's Willingness to Change Jobs



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