I am a self-motivated and proactive product marketing manager, with 11 years proven track record in fast-paced B2C, B2B and enterprise marketing environments. I pride myself on delivering high standards of work, and thrive in challenging circumstances. Being an all-rounder marketer, I have experience covering traditional (ATL & BTL) to non-traditional marketing, digital, PR, events & sponsorship, product, offer, pricing, competitor & customer insights, strategic, online, life cycle, delivering Go-To-Market initiatives to financial budget planning. My main drivers are financial outcome and customer satisfaction. I am an engaged team leader and player, who strives to develop strong relationships with both internal and external stakeholders to achieve strategic outcome. I’m a creative yet strategic thinker, with the ability to solve any problems. My ability to learn and adapt quickly to change is one of my key strength as a marketer. My peers often describe me as a natural leader. My personal philosophy is ‘you get out of life what you put in’. Customer Focus: Demonstrated customer focus in marketing and communication activities, utilising previous sales experience to provide insight into customer’s needs and wants. Commercial Focus: Experienced in managing commercial budgets, financial forecast, financial analysis, sales and revenue tracking, and have a strong understanding of commercial pricing design requirements. Innovative: Proactively seeks innovative ideas to gain competitive advantage and the ability to think outside the square in any given situation. Team Leader & Player: Ability to adapt to any team environment with intuitive people skills, knowing the strength and weakness of team members to best deliver team outcomes. Project Management: Experienced project manager delivered numerous go-to-marketing projects, accomplished in planning, organizing, securing, managing, leading, and controlling resources to achieve specific project outcome

Product Marketing Manager - AU @ Helping small businesses and our partners thrive within Australia, with our amazing, easy and beautiful Accounting software. From October 2015 to Present (3 months) Melbourne, AustraliaProduct Marketing Manager - Cloud Collaboration TIPT (Telstra IP Telephony) @ As the lead Offer Manager for Australia’s biggest Cloud based Telephony product. I’m responsible for driving growth within the portfolio, developing new offers, building integrated marketing and lifecycle plans. I’m also the advocate or “face” of the product, where stakeholders could confidently count on me. I had work closely with the product teams to develop new product, positioning, pricing constructs, value propositions and use cases. Similarly, working closely with creative agencies to develop marketing collateral, execute marketing campaigns and deliver go to market initiatives. Furthermore, understanding our current position, customers, and competitors, while continuously improving the way we do things is the key to success. Achievements: • Repositioned TIPT’s value proposition by simplifying the overall offering, sales enablement and training to drive more sales activation by 300% in the first 12 months. • Redesigned pricing construct to drive additional 15% sales in B2B segment • Untapped new revenue streams and launched 6 successful new offering to the market by targeting new segment and enabled new channels. Resulted in an overall 20% increase on revenue in the first 12 months. • Discovered new opportunities within our national partner channel with additional $20M sales in the next 24 months. In addition, Redesigned commission structure to stimulate the sales community resulting in a 5% increase within the first 3 months. Responsibilities: • Sales enablement – Be the “face of the product” or “single point of contact” for the sales teams. Build relevant content and marketing material to support the sales process. • Stakeholder/Go To Market management – lead a team of 30-50 stakeholder when delivering a go to market initiative. Responsible for project and relationship management. • Strategic & Offer design – Design relevant offers/campaign to drive incremental sales across each of the channel. From September 2010 to Present (5 years 4 months) Melbourne, AustraliaFounder @ Cocoon Marketing - Marketing, strategy & Customer experience Expert • Customer experience & insight research • Specialise in global products and services entering the Australian market • Marketing research, customer focus group, user experience insight research • Marketing positioning, focus on driving our clients strength [product and services] • Design packaging, customer facing communication, and website development • Social media strategy, eCommerce platform recommendations • Recommend distribution strategy, regularly certification • Partnership with top tier designers, accounting, tax, and legal providers to provide our customers with a full business development need. From January 2013 to Present (3 years) Melbourne, AustraliaProduct Marketing Manager - On-Premise PABX Telstra Business Systems™ & SIP Connect @ Achievements: • Lead Australia’s largest On-Premise PABX (Telstra Business System™) portfolio for Telstra, and Implemented strategies to successfully deliver an impressive 30% revenue growth. • Designed and implemented Telstra’s first Hybrid On-Premise PBX & Cloud based SIP Connect bundle to the Australian market. Offer simplicity and value to our customer. This offer resulted in additional revenue of $30m to the portfolio. • Refreshed, rebranded, and transformed Telstra’s On-Premise PBX Telstra Business System program, by rebranding, repositioning, re-educate the channel, and improve all aspect of the customer experience. • Successfully designed channel sales incentive structures to increase revenue uptake, resulting in positive incremental sales of 30% uplift in revenue and sales from previous years. • Successfully build margin increase initiatives to drive more revenue for the product; Adding value-add vendors (e.g. Ad On hold) to increase stickiness of the product, reintroduce maintenance has an add-on product for more up sell opportunities, and increase finance lease term from 12 to 24 months giving the customer more flexibility on repayment options Responsibilities: • Develop, drive and influence the strategic direction of the TBS program and make the necessary operational and resource changes to ensure successful delivery on aggressive growth plans. • Effectively manage 12 individual vendor relationships (e.g.ShoreTel, LG Ericsson, Cisco) • Lead offer strategy roadmap, campaign pricing and Go-To-Market management for Telstra Business Systems. • Engage and influence stakeholders to define and execute set strategy across multiple Go-To –Market channels; ATL, BTL, Channel, Internal Coms, PR, IT, pricing and legal to ensure all areas deliver agreed propositions • End-to-end Marketing and commercial responsibility, from strategic development through to campaign execution, with a strong commercial focused, develop and drive commercial success. From August 2010 to Present (5 years 5 months) Acquisition / Advertising Manager @ Achievements: • Effectively transformed the Vodafone catalogue and set a benchmark for subsequent issues, delivering to a monthly national distribution of 1.2 million copies. • Initiated Vodafone’s first segment based national marketing campaign, targeting Chinese New year and Student Orientation with a significant increase of 14% on sales (generating $974k in 12 months). • Negotiated free media sponsorship funding worth over $450k, with companies like; ANZ, BlackBerry, HIA, Smiggles, Flight Centre and Student Rights Group. • Led Vodafone’s and 3’s Business Direct mail & Digital monthly campaigns with strong lead generation & conversion rate. • Introduced innovative media forms with a range of vendors such as: Metro ‘Coffee Cup’ promotions (Eat Media), Receipt Roll and Table Top Advertising (Naked Feet). Responsibilities: • Lead monthly business marketing plans for both Vodafone and 3 brands, delivering integrated campaign through various channels; Direct Mail, Press, In store VM, out door, eDM and online. • End-to–end management of the Vodafone catalogue; from briefing the agency, concept design, to managing over 30 internal and external stakeholders. • Solely responsible for all national Local Area Marketing Campaigns, driving communication and process development. • Internal and external stakeholder management - responsible for managing numerous internal stakeholders and continuous building of external relations with; agencies, printers and other critical vendors. • Campaign planning; writing briefs, working with agencies, booking media schedule, balancing stakeholder communication, and executing each campaign on time and within budget. From August 2009 to April 2010 (9 months) Channel Marketing Manager (Events & Campaign Management) @ Achievements: • End-to-end integration and delivery of 3’s Student Contract Campaign, which led to a significant uplift in sales in postpaid services (20%) and Mobile Broadband (31%). • Successfully launched a new Local Area Marketing support system to support 400 retails stores nationally, resulting in the ability to turnaround requests in 7 days. • Led 3’s first Prepaid Student Campaign, which was delivered from concept to launch utilising a range of advertising media e.g. 10k targeted eDM (external) and secured ‘Smiggles’ sponsorship. • Led 3’s first Student Contract Campaign, integrating with O-Week activities e.g. organised on-Campus stalls, targeted gift-with-purchase and secured ANZ sponsorship ($15k). Selected stores involved in this Local Area Marketing campaign saw a 25%+ sales uplift year-on-year over this period. • Execution-lead for Mobile Broadband, supporting a number of key tactical campaigns such as ½ Price Campaign (Dec ‘07), which increased sales to 20k+ subscribers per month • Accountable for the management and monthly production of the Allphones Catalogue (12 issues), delivering to a monthly national distribution of 1 million copies. Responsibilities: • End-to-end campaign management: from concept design to launch, working closely with external agencies and internal stakeholders. • Execution lead for the BlackBerry Relaunch campaign (Feb ‘09), created BlackBerry visual merchandise for national distribution into channel, which contributed to 300% uplift in sales. • Supported the New Caps Campaign (Mar ‘08) with prompt VM turnaround producing 60 tickets in 3 days from design to on-site channel delivery. • Assigned as Execution-lead for new handset launches and pricing changes into all channels. • Supported new store openings nationally, customising VM to floor-plans (overseeing 15 store openings). From June 2007 to August 2009 (2 years 3 months) Customer Marketing Campaign Coordinator (Direct marketing - DM & eDM) @ Achievements: • Primary support to monthly customer based (Direct mail) campaigns targeting 2 million existing customers. • Create and distribute weekly comprehensive Competitor Analysis Report, which was distributed within the wider business. Responsibilities: • Support weekly and monthly primary campaigns targeting existing customers; from briefing, data purchasing, data checking, and working closing with mail house and printers to deliver each campaign. • Collaborated with Business Intelligence to identify new Customer Marketing opportunities. • Utilised sales experience to identify opportunities and generate new campaign concepts e.g. targeted upgrade campaigns, as well as Second Service and Referral programs. From November 2006 to June 2007 (8 months) Retail Sales Associate @ • Selected in the first year of 3’s Graduate Program (Get Set and Grow). • Consistently achieved 100% of target and selling 3G Services to 8 out of 10 customers. From March 2004 to November 2006 (2 years 9 months)

Certificate, Direct & Digital Marketing @ Australian Direct Marketing Association (ADMA) From 2008 to 2008 Bachelor of Business, Marketing @ Monash University From 2003 to 2006 Bachelor of Commerce and Arts, Business @ University of Auckland From 2001 to 2003 Angela Guo is skilled in: Business Analysis, Product Management, Competitive Analysis, Cross-functional Team Leadership, Strategy, Management, Marketing Communications, Integrated Marketing, Business Intelligence, Budgets, Negotiation, Telecommunications, Advertising, Data Analysis, Brand Management