An experienced leader with a successful track record of business growth, and creating award winning innovative brands and marketing strategies. A believer that good is never good enough and in leaving something in better shape than I found it. A balanced mix of client side and agency leadership, as well as providing expert opinion for a range of marketing and business media and regularly invited to speak at marketing, arts and branding events. Included in the 2012 AdNews 40 under 40. Have also moonlighted as a tennis coach, ageing centre-half, nappy changer, amateur baker, pork aficionado and Bollywood actor.

Co Founder @ From October 2014 to Present (1 year 3 months) Managing Director @ From January 2014 to September 2014 (9 months) General Manager @ Introduced new models and working practices for Interbrand clients across Australia and New Zealand. Responsible for winning new types of business with both new and existing clients, including retail innovation, customer experience and digital strategy. From June 2012 to December 2013 (1 year 7 months) Sydney, AustraliaGeneral Manager @ Transformed the Melbourne business from a studio with 1 member of staff and 1 client to a team of 15 people. Won a string of high profile clients including Australia Post, Medibank, Peter Lehmann Wines, Queensland Art Gallery (QAGOMA), and Realestate.com.au among others. From February 2010 to June 2012 (2 years 5 months) Melbourne, AustraliaMarketing Director - Men's @ Developing and executing marketing strategy and plans across the portfolio of men's titles. Advertising, media and promotional planning. Cross-company initiatives. Portfolio management to identify potential for greater efficiency and effectiveness. From 2007 to February 2010 (3 years) Director - Brand Consulting @ Managed and recommended brand positioning / identity projects for some of Australia's leading brands, including Caltex, Heart Foundation, News Limited and Fosters. Worked with senior leadership teams (externally) to fully understand the situation their business was in and recommend the most effective, relevant and manageable solution to improve their position. From 2006 to 2007 (1 year) Sydney, AustraliaMarketing Manager @ Responsible for the marketing of the Ask Jeeves brand in the UK. Delivered proven ROI through accountable online marketing campaigns and econometric modelling of overall marketing effectiveness. Constantly optimised and tested new online tactics to increase overall customer lifetime value. Delivered a segmentation strategy that identified a new target audience resulting in a new advertising campaign and positioning that grew market share by 10%. From 2003 to 2005 (2 years) London, United KingdomMarketing Manager @ From 2001 to 2003 (2 years) Brand Manager @ From 2000 to 2001 (1 year)

BA History / Media @ Leeds Trinity and All Saints College From 1997 to 2000 Andy Wright is skilled in: Online Marketing, Branding & Identity, Brand Architecture, Strategic Brand Positioning, Marketing Strategy, Advertising, Digital Marketing, Segmentation, Packaging, Strategy, Creative Strategy, Brand Management, Management, Brand Development, Integrated Marketing