Independent Digital Strategy Consultant @ Self-Employed
5 years Degree, Advertising and Public Relations @
Universidad Complutense de Madrid
Social Media Specialist @ From May 2015 to Present (8 months) Digital Strategist @ My current role as digital strategist is to help brands and organizations listen to and connect with their audience, as well as to tell their brand story through their digital properties (website, blogs, social media). I also collaborate directly with our clients' brand
Social Media Specialist @ From May 2015 to Present (8 months) Digital Strategist @ My current role as digital strategist is to help brands and organizations listen to and connect with their audience, as well as to tell their brand story through their digital properties (website, blogs, social media). I also collaborate directly with our clients' brand and marketing teams to create offline and online campaigns to reach their business objectives.
Develop and execute content strategies for web and social media
Develop and execute online advertising campaigns (SEM, Facebook, Twitter)
Proposal writing and presenting
Community Management From July 2014 to May 2015 (11 months) Toronto, Canada AreaIndependent Digital Strategy Consultant @ As an independent consultant, my role is to develop and help put in place digital marketing strategies for different clients, helping them to build a solid brand image and connect with their audience online.
Develop social media plans.
Develop content and web strategies.
Develop web analytics procedures to monitor KPIs and improve website performance.
Provide training to clients interested in monitoring social media conversations and managing social media tools.
Implement SEO techniques to improve rankings in search engines.
Aurora Importing and Distributing Ltd. - Food importing company based in Mississauga (ON), Canada.
New World Trips - Travel agency based in Panama City, Panama.
Rockies Water - Water distributor company based in Toronto, Canada. From February 2012 to May 2015 (3 years 4 months) Toronto, Canada AreaJunior WordPress Developer and Social Media Strategist @ As Junior Wordpress Developer and Social Media Strategist I worked on various projects with several clients, gaining more experience within the WordPress environment and familiarizing myself with how Canadian organizations communicate with their audience through social media.
-Designed and built WordPress themes
-Managed the planning and execution of social media strategies
-Assumed the role of community manager for several brands
-Live tweeted events
-Lead the project to redesign WordPress sites for two clients: B Espresso Bar and Barocco Coffee Company.
-Learned new CSS syntaxes, such as LESS CSS and SCSS.
-Successfully planned and executed social media campaigns for key accounts such as Aurora Importing Ltd. and Baci Perugina Canada.
-Launched an e-commerce site on Shopify for Aurora Importing Ltd. From February 2013 to July 2014 (1 year 6 months) Contributor @ Esavicom is a research group from the Universidad Complutense de Madrid focused on Public Relations studies.
Design logo and visual identity.
Design and maintain website inside the Univeristy's CMS.
Provide social media guidance to members of the research group. From January 2010 to February 2013 (3 years 2 months) Madrid Area, SpainPartner @ Rojas2 is a small web design studio focused on helping small business understand and take advantage of the digital environment.
Develop web strategies.
Design and develop websites using XHTML/CSS, PHP and WordPress.
www.opticacoc.com From April 2007 to December 2011 (4 years 9 months) Digital PR Manager @ Develop and put in place a new web content strategy.
Develop the first social media strategy in the company.
Develop business relationships with PR and advertising agencies/departments.
Design 20th anniversary logo.
Train junior staff on how to use the magazine's CMS and different social media tools.
Led the transition to a dynamic news site with social media integration.
One of the first Spanish magazines in the industry in to have a solid social media presence. From February 2009 to October 2011 (2 years 9 months) Apprenticeship in Advertising Department @ Contact with advertisers.
Sales of advertising space. From March 2006 to June 2006 (4 months) Madrid Area, Spain
Exchange student (1 year), Communication Management @ Haagse Hogeschool/TH Rijswijk From 2007 to 2008 5 years Degree, Advertising and Public Relations @ Universidad Complutense de Madrid From 2003 to 2008 International Baccalaureate (I.B.O.), Natural Sciences @ Ramiro de Maeztu From 2001 to 2003 Andrés De Rojas is skilled in: Social Media, Public Relations, Social Media Marketing, Online Advertising, Marketing Communications, Blogging, Community Management, Corporate Communications, SEO, Digital Marketing, Web 2.0, Marketing Strategy, Marketing, Advertising, Web Analytics, Web Design, Strategy, Web Content, Web Development