Field Sales Force Manager @ Area of responsibility: distributors (10), field sales force structure, local key accounts and traditional trade channel
- Distributors’ management: business model building and maintenance, P&L, plans, activity coordination etc.
- FSF team management: setting sell-in/out and KPIs targets. Tracking of plans fulfillment;
- LKA and traditional trade channels strategy development and implementation;
- preparation and implementation national sales and motivation programs;
- maintains sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- NPD, EPD roll-out planning and execution;
- launch and management of special distribution project for alternative channel sales: food retail and petrol stations. From June 2014 to Present (1 year 7 months) UkraineSales Operation and Integration manager @ - integration of Medcom to RB organization
- preparation and realization of integration plan;
- coordination of integration process with finance, HR, logistic and regulatory departments;
- preparation of commercial trading terms for distributors;
- setting targets to sales team for new business integration: brief, training, system of KPIs etc. - responsibility for closing of contracts with Msdcom agents;
- analytical support of integration, creation of reporting system;
- responsibility for debts collection. From March 2014 to May 2014 (3 months) UkraineBusiness Development Manager @ Management of two departments: trade marketing and analytical
Trade Marketing department:
Development of channel strategy and trade promotional plan by channels
Development of national trade program across all channels and evaluating their efficiency
Development and control of implementation of MSL, POG
Management of consultant-merchandisers project nationally
Special sales programs development and implementation
NPD, EPD preparation to launch (communication to Sales team, trade argumentations, launch plans and etc.)
Coordination of POSm production (displays, print materials and etc.)
Developing of in store sales support materials (Presenters, POG, MSL and etc.)
Monitor and analyze of competitive information. Preparation and implementation with marketing departments defense plans
Budget planning process
Analytical department:
Company reporting system development
KPIs tracking
Management of Sales Automatization system for field sales force From November 2010 to February 2014 (3 years 4 months) UkraineKey Account Manager @ Build, develop and maintain customer relationships with key accounts
MSL and POG implementation
Build and execute sales forecasting
Development and implementation of trade promo programs
Ensure proper execution of pricing, promotional programs and Customer Marketing Agreements
Tracking of contracts, settlement of disputes From January 2009 to November 2010 (1 year 11 months) In Store Coordination Manager @ Management of consultant-merchandisers project (10 direct reports, 120 employee)
Preparation and deployment of in-store programs in modern/traditional trade channels
BTL agencies supervision and coordination
Operational management of merchandisers and consultants project
In-store consultants conference and meeting preparation
Organization and conducting team trainings From January 2008 to November 2010 (2 years 11 months) Project manager of merchandisers and consultants project for RB Ukraine @ Launch of merchandisers-consultants project in Ukraine – defining of project objectives, personnel recruitment, reporting preparation, KPIs and etc.
Operational management of project
Monthly, weekly team briefing
Preparation and implementation of trainings system for supervisors and merchandisers-consultants
Development of KPIs tracking system
Organization of sampling and demonstrations programs in modern/traditional trade channels From January 2006 to December 2007 (2 years) National Promotion Manager @ Communication with clients, defining BTL/TM programs objectives and KPIs
BTL/TM programs supervision and control of fulfillment
Preparation of reports and presentation to clients
Recruitment and training of field personnel
Managing of BTL and TM activities budget From August 2003 to December 2005 (2 years 5 months) Ukraine
Postgraduate Diploma in Marketing @ The Chartered Institute of Marketing From 2011 to 2014 World history and law @ Lugansk Taras Shevchenko National University From 1997 to 2002 Andriy Lukanye is skilled in: Business Development, Trade Marketing, FMCG, Key Account Development, Customer Insight, Shopper Marketing, Market Research, Marketing Management, Market Planning, Market Analysis, Key Account Management, Brand Management, Marketing Research, Forecasting, Management