Andrew Warner's Email Addresses & Phone Numbers

An internationally experienced Marketing Director and CMO with a proven track record of success, at the highest level, within blue-chip organisations including Microsoft, Sony, The BBC, LG and Expedia. A well known commentator on marketing industry issues, Fellow of The Marketing Society and a Member of both the CMO Council and IDM. Achievements include: Leading successful marketing...

An internationally experienced Marketing Director and CMO with a proven track record of success, at the highest level, within blue-chip organisations including Microsoft, Sony, The BBC, LG and Expedia. A well known commentator on marketing industry issues, Fellow of The Marketing Society and a Member of both the CMO Council and IDM. Achievements include: Leading successful marketing initiatives in Europe, Asia, Latin America and the USA. Winning the Cannes Effectiveness Lion 2014 and Marketing Society Award for Best Ecommerce Marketing 2014. Running the most awarded British campaign at both Cannes Lions 2013 and Clio Awards 2013. Leading the most awarded print advertising campaign globally in 2013. Establishing Expedia as a finalist for "Marketing Society Brand of the Year" twice in three years. Reinvigorating the Expedia brand, taking it back to number 1 share position in the UK and driving share gains across Europe. Rebuilding and restructuring the LG UK & Ireland marketing teams. The relaunch of the LG brand in the UK and Ireland, establishing it as a credible tier 1 player. Achieving double digit market share growth for LG in the UK across all categories whilst increasing brand equity. The development of Sony Ericsson's global brand strategy, positioning and identity. Taking a leading role in driving Sony Ericsson's brand preference ranking globally from 6th to 2nd in three years. Leading global marketing launches for Sony's Walkman, Cyber-shot and Xperia mobile handsets. Planning, developing and implementing new digital products and services for Microsoft. Award winning marketing initiatives for Microsoft MSN, Windows and Office in Europe. Being a launch team member for the groundbreaking BBC Online & BBC interactive TV services. Delivery of successful, UK and international marketing programmes working with agencies including: BBH, Saatchi & Saatchi, Ogilvy, RKCR, Y&R, McCann Erickson, Publicis, Wolff Olins, Mindshare, MEC, PHD, Dare & OMD.Vice President Marketing @ Vice President, (Chief Marketing Officer), for Monster Worldwide in Europe. Responsible for all B2C and B2B marketing programmes in European markets. Member of Global Marketing Leadership Team. Member of European Executive Team. Achievements to date include: Rebranding of all Monster properties across Europe. Launch of new Monster strategy and product suite across Europe. Restructure of European marketing function. Launch of Monster's social recruitment proposition. From August 2014 to Present (1 year 5 months) London, United KingdomSenior Marketing Director, EMEA @ Head of Marketing & Customer Experience for Expedia branded travel businesses in Europe, Middle East and Africa. Member of the European Leadership Team and Global Marketing Council. Leader for regional and country marketing teams responsible for: Brand Marketing & Marketing Communications Consumer PR & Corporate Communications Social & Mobile: Social media, mobile/local marketing, branded content and social NPD Events & Sponsorship Marketing Strategy: Research, planning, intelligence, insights & co-creation Customer Experience Marketing Performance and Return on Investment (ROI) Employer Brand and Employee Engagement Achievements include: Leading Expedia's brand repositioning and relaunch across twelve European countries Restructuring and recruiting of Expedia's marketing and agency teams across Europe Regaining leading market share positions for Expedia in the UK, Germany and Italy The launch of a full range of Expedia travel services into The Netherlands, Nordics, Spain and Ireland Being named by WARC as the most effective UK advertiser and third most effective advertiser globally in 2014/15 Becoming the most awarded UK advertiser across both creative and effectiveness awards in 2013 Running the "Luggage Labels" campaign which was the most awarded print advertising campaign globally according to The Gunn Report 2013 Establishing Expedia as a finalist in UK Marketing Society "Brand of the Year" in both 2011 and 2013 Launching consecutive international campaigns that have driven tangible business results and which have been awarded 15 Cannes Lions (8 Gold) as well as picking up international recognition at D&AD, The Clio Awards & The Marketing Society Awards Building and implementing a global segmentation Launching Expedia's social media programme Setting up Expedia's "high value customer management" programme Mentoring Expedia marketing projects in the Asia Pacific region Leading ROI/marketing performance initiatives From March 2010 to July 2014 (4 years 5 months) London, United KingdomMarketing Director, CMO UK & Ireland @ Chief Marketing Officer for LG Electronics UK & Republic of Ireland with responsibility across all consumer electronics businesses, mobile handset marketing, brand development, corporate marketing, B2B Marketing and communications. Oversight of flagship product launches in the mobile, TV, home entertainment, IT, business solutions, energy management and home appliance categories. Oversaw significant market share gains across all categories whilst improving brand stature and sustaining pricing levels. Responsibilities included: Divisional Head for a team of over 55 people within direct reporting line Marketing Strategy and Planning Brand Management B2C and B2B Marketing Communications/ Campaign Management PR, Social and Corporate Communications Product Management and Marketing Retail and Channel Marketing Marketing Analytics and ROI Management Digital Marketing including Search Marketing (SEM/SEO) Sponsorship and Events European Marketing Council member LG Global Marketing Council member Achievements included: Restructure and capability enhancement of LG UK Marketing team Creation of a Central Brand Marketing Team Full roll out of a new LG brand position and identity Doubling of market share in the TV category taking LG from sixth to a top three player by value and volume in the UK Increasing LG market share in the premium home appliance market and withdrawal of unprofitable entry SKUs Launch of LG Business Solutions Relaunch of full LG portfolio in Republic of Ireland Launch of LG's partnership with Formula 1 Development of LG F1 partnership in UK & Ireland Launch of LG's ICC Cricket sponsorship in partnership with LG India From 2008 to 2010 (2 years) Slough, United KingdomGlobal Brand Director @ Global Head of Brand Management and Brand Marketing. Responsible for establishing global brand architecture, global brand positioning, global brand strategy and global brand identity. Led major global marcomms campaigns and product launches including the Xperia, Walkman and Cyber-shot ranges. Held Consumer and B2B marketing responsibilities. Territories covered included North America, Latin America, EMEA (Western Europe, CEE and MEA), Asia Pacific, China and Japan. Undertook secondment to Sony Ericsson China and oversaw the launch of the highly successful K750 camera phone into the Chinese market. Worked on the roll out of new global segmentation and NPD/Product>Brand integration initiatives Acted as a lead participant in the "Sony United" programme, which led to better integration of Sony Corporation assets across both devices and content. Oversaw a number of region specific marketing programmes delivered in India, Latin America, Asia and the USA. From 2004 to 2008 (4 years) Marketing & Planning Director: MSN International. Group Manager Online & CRM: Microsoft UK @ Worked within teams based both in Redmond (Washington, USA) and Europe. Helped MSN gain #1 position in the European Online Portal category. Played a major role in developing both new consumer services in vertical categories and innovative new advertiser propositions. Subsequently at Microsoft UK, led the creation of digital marketing solutions for brands such as Microsoft Office, Microsoft Windows, Windows Mobile and Microsoft Dynamics. From 2000 to 2004 (4 years) Head of Marketing: Emap Online (Music/Radio/TV/Online/Travel) @ EMAP was the UK's second largest, commercial media owner. However most of its operations have subsequently been acquired by Bauer. Brands worked on at EMAP included Kiss FM, Magic FM, Key 103, Smash Hits, Q, The Box, Max Power plus travel and lifestyle dot com businesses. From 1999 to 2000 (1 year) London, United KingdomMarketing Manager @ Role focussed on BBC Online, BBC Interactive TV, BBC Digital and transition of brands such as Doctor Who, Teletubbies, Eastenders, BBC Radio , BBC News and BBC Education from analogue to digital media channels. From 1997 to 1999 (2 years) London, United KingdomConsumer Marketing Manager @ Worked on youth category and consumer/retail marketing. Was a member of the team who created the multi-award winning "I saw this and thought of you" campaign. From 1995 to 1997 (2 years) London, United KingdomBrand Manager @ Graduate trainee in Royal Mail Media (Direct Mail) team From 1994 to 1995 (1 year) Oxford, United KingdomPost Graduate Certificate, Strategic Marketing @ Northwestern University - Kellogg School of Management From 2005 to 2005 BSc Hons, Marketing @ Lancaster University From 1991 to 1994 Andrew Warner is skilled in: Integrated Marketing, Digital Marketing, Product Marketing, Brand Development, Marketing Strategy, Marketing Communications, Advertising, Multi-channel Marketing, Product Management, Digital Media, Brand Management, International Marketing, Segmentation, Strategic Planning, Public Relations