Global Head of Prime Video & Originals Marketing @ Amazon
Chief Marketing Officer @ Under Armour
Head of Worldwide Brand and Mass Marketing @ Amazon
Education:
MBA @
About:
Head of Worldwide Brand and Mass Marketing @ Responsible for developing Amazon and Kindle brand and mass marketing plans across worldwide geographies and Amazon business units. Includes creative development and execution, media buying, and marketing across offline and online channels, through both internal teams and external agencies. Work cross functionally to develop marketing models and analytics that
Head of Worldwide Brand and Mass Marketing @ Responsible for developing Amazon and Kindle brand and mass marketing plans across worldwide geographies and Amazon business units. Includes creative development and execution, media buying, and marketing across offline and online channels, through both internal teams and external agencies. Work cross functionally to develop marketing models and analytics that support efficient marketing investments. From December 2011 to Present (4 years 1 month) Greater Seattle AreaSVP Global Marketing & Media @ Building Media Business and Best of Breed Marketing practices across US, Europe and ASIA. Running Marketing for Travelocity North America. From May 2010 to November 2011 (1 year 7 months) Managing Director @ Primal Ventures is an early stage iinvestment arm of IAC (NASDAQ: IACI) and Ask.com is the 4th largest search network on the Web. From August 2007 to May 2010 (2 years 10 months) Co-President @ Entertainment Event ticketing software company From 1999 to 2007 (8 years) CMO & GM Media @ Interactive Advertising Network From 2004 to 2005 (1 year) CMO @ Virtual Worlds, Virtual Goods, Casual Games, Online Community From 2002 to 2004 (2 years) Associate Director @ Fortune 500 Consumer Goods Company From 1993 to 1999 (6 years)
MBA @ Boston University Questrom School of BusinessMS, Marketing @ University of Rhode Island Andrew Donkin is skilled in: Digital Strategy, Product Management, Start-ups, Online Advertising, Marketing Strategy, Social Media, Digital Media, Email Marketing, E-commerce, Product Marketing, Mobile Marketing, SEM, Digital Marketing, Integrated Marketing, Strategic Partnerships
Websites:
http://amazon.com
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