Andrew Cullis's Email

Head of Marketing @ From June 2015 to Present (7 months) Milton Keynes, United KingdomMarketing Director @ A member of the Hyundai Executive Committee responsible for the development of the Hyundai brand strategy to build Hyundai to a top tier brand in the UK market. Includes the strategic development of communications, research, product and pricing leading a team of 12. Leads the development of Hyundai's 5 year plan integrated across marketing, sales (fleet and retail), aftersales, franchising and finance. Controls a significant marketing budget including improving the efficiency of the communications spend through an effective media strategy and the development of a digital strategy including social media. Responsible for the customer journey through the CRM programme both on and off line. Includes a high level of contact with Hyundai's European office and the HQ in Korea including involvement in global brand development, future product planning and pan-European advertising. From May 2008 to June 2015 (7 years 2 months) Head of Product and Brand Strategy @ Leading a team of 6 people, responsible for the full product & pricing strategy across all car and commercial vehicles for Citroen UK, developing short, medium and long-term plans to maximise sales and profit. Full responsibility for internal market data, analysis and research (including NCBS and Brand and Ad tracking), used for Citroen's 3 year volume plan. Required liaison across sales, finance, fleet and aftersales. Responsible for Citroen UK's voice within Citroen HQ in Paris. From November 2006 to May 2008 (1 year 7 months) Group Product Manager, Small & Compact Cars @ Development of UK and Ireland product and pricing strategy responsible for the management of profitability by carline. Integrated into European product team and launched the 2006 Corsa. From June 2006 to October 2006 (5 months) Manager, Product PR @ Responsible for the product PR and media launch events for Vauxhall, leading a team of 7 direct reports. Full integration into the European and Global PR functions for General Motors, including planning European launch events. Focus to increase Vauxhall's standing within the motoring journalist community during the brand repositioning. From May 2003 to May 2006 (3 years 1 month) Brand Manager - Astra, Zafira, VX220 @ Responsible for product, pricing and marketing communications for core Vauxhall models, plus VX220 niche product. Responsible for 3 direct reports and an annual marketing budget in excess of £15million. Included the launch of Astra Coupe/Convertible, repositioning of the Astra range and the launch of the VX220 Turbo leading to a 50% increase in sales. From March 2002 to June 2003 (1 year 4 months)

Geography (BA Hons), Human Geography, history, economics, politics @ Aberystwyth University From 1987 to 1990 Andrew Cullis is skilled in: Integrated Marketing, Advertising, Customer Relations, Budgeting, Social Media, Brand Development, Pricing, Marketing Research, Marketing Communications, Digital Marketing, Marketing Strategy, Product Development, Direct Marketing, Promotions, Strategic Planning