An accomplished creative marketing professional with a unique perspective gained from spending valuable time within the entrepreneurial and corporate world. Started first company while still in college, which led to a path of small business ownership over the next 10+ years followed by four years in-house working for well respected category leading global brands. This experience allowed for the development of a unique POV that can be helpful to any brand trying to grow its business while maintaining a strong connection with its core audience.

Director of Digital Marketing & Engagement Marketing @ * Led the digital content strategy for seasonal marketing campaigns in partnership with brand, BU product managers and creative team leads. * Developed global social media engagement strategy & reference guide: content mission and strategy, brand voice & tone, platform strategy, distribution and global ways of working. * Secured new brand and digital agency of record to help grow the brand across new markets and platforms. * Implemented a digital data capture process to gather actionable insights and inform future content strategy. * Led the strategy, design and launch of the successful Worn Wear mobile repair tour resulting in increased awareness of the repair program & philosophy both globally and locally. * Managed the launch of cross-category global marketing campaign titled The New Localism including the production and distribution of film content for each sport category. * Led the international marketing & distribution strategy for the feature length documentary DamNation. * Credited producer on The Fisherman's Son, a documentary film on the life of professional surfer Ramon Navarro. * Developed relationships with various non-profit organizations in support of marketing campaigns. From June 2014 to June 2015 (1 year 1 month) Senior Manager of Global Content Strategy @ * Created globally relevant consumer stories, bringing to life key brand messages and white space opportunities that drove both sell-in and sell-through. * Developed global content strategy for the brand: content mission and strategy, content marketing, brand voice & tone, digital & social content, distribution and global ways of working. * Developed strong relationships with regional marketing partners in order to create, produce and distribute content around the world. * Led the development of high-profile print and video assets for the 501 jeans global re-launch campaign in 2013. * Re-designed and re-launched the Levi’s blog into a full-featured online magazine. * Managed a special content program for the sponsorship of the AFI Film Festival including a contest for independent filmmakers from around the country. From March 2012 to April 2014 (2 years 2 months) San Francisco Bay AreaGlobal Engagement Marketing @ * Created and deployed non-traditional marketing efforts designed to change consumer perceptions and drive sales. * Partnered with global and regional cross functional teams to develop and execute marketing strategies. * Global lead on the Levi’s Water From August 2011 to May 2012 (10 months) San Francisco Bay AreaPartner @ * Founding partner of a lifestyle marketing boutique specializing in brand communications, content marketing, influencer engagement and digital & social strategy. * Developed highly successful global influencer program for Burton Snowboards, covering multiple disciplines including film, music, fashion and art—generated ROI that directly influenced retail channels. * Created communication strategies for a variety of brands looking to connect with influential print and digital media outlets. From January 2009 to January 2011 (2 years 1 month) Greater Los Angeles AreaPublisher @ * Co-publisher of influential creative culture magazine. * Key advisor to brands looking to connect with Generation X and Y. * Led the design and development of a full-featured website to help usher in the transition from print publication to digital destination. * Created a legendary private event during the Coachella Music Festival that became an annual sensation and ushered in the era of off-site pool parties. * Led a bi-coastal sales team that managed relationships with a variety of media agencies and leading global brands. * Conceptualized and produced event concepts for corporate brands. From January 2001 to December 2009 (9 years) Partner @ * Founding partner for a leading visual communications boutique, responsible for general management, account leadership and strategy. * Led digital marketing campaigns for leading independent entertainment brands such as Fox Searchlight, Lionsgate and Capitol Records. * Managed projects across a range of visual communication disciplines including brand identity, catalogs, print & web advertising, illustration and typography. From January 2001 to January 2006 (5 years 1 month) Greater Los Angeles AreaLaundry and Bath Specialist @ * Served on multiple deployments including Guantanamo Bay, Cuba during Operation Sea Signal. * Led a mission to provide support for a company of engineers tasked with securing the border fence in Nogales, Arizona. * Developed a leadership style based on establishing trust and mutual respect for my fellow soldier. * Completed a full three year tour of duty and was honorably discharged with the rank of E4—Specialist. From January 1993 to January 1996 (3 years 1 month)

Bachelor of Science in International Business and Finance @ California State University-Long Beach From 1998 to 2002 Andreas Herr is skilled in: Digital Marketing, Social Media Marketing, Integrated Marketing, Brand Management, Brand Development, Creative Direction, Content Strategy, Marketing, Marketing Strategy, Blogging, Content Management, Content Marketing, Strategic Communications, Entrepreneurship, Publishing