Marketing manager in the internet & services industry since 2000 - 2015 available for new opportunities - 2014 stayfriends.de senior marketing director - 2011 stayfriends.de online marketing Europe (Germany, Austria, Switzerland, Sweden, France) - 2008 moved from Paris to Berlin to join stayfriends.de (belongs to Classmates.com) - 2006 sold Trombi.com to Classmates.com (USA) - 2004-2006 CRM, ERP and helpdesk projects for Effia, subsidiary of SNCF French railways - 2002-2004 marketing manager of the 2nd biggest realestate multimedia company in France (A Vendre A Louer (press, internet, tradeshow) - 2000 founder of first french social network Trombi.com Specialties: purchase and track advertising online on a very large scale, analyse and understand customer needs, innovative online advertising and landing pages

Senior Marketing Director @ Almost same job as before, new title reflecting increased level of seniority and a few more projects. While still leading the international media buying team (with the help of teamlead reporting to me), I've been asked to add on top of that other responsibilities : - ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany). - product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process". - done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones. - business development : working on new projects From April 2014 to June 2015 (1 year 3 months) Berlin Area, GermanyDirector Online Marketing Europe (Media Buying, Facebook App Virality, SEO, Landing Pages, Ad Sales) @ While still leading the international media buying team (with the help of teamlead reporting to me), I've been asked to add on top of that other responsibilities : - ad sales : management of a more than 1 million euros profit center, optimization of advertising space with ad sales team, decision to stop working with a reseller of our ads to have a better control on our advertising space inventory and sell it on our own. Result : since the shift beginning of january 2014, our revenue per page increased while at the same time displaying less annoying formats. Also prepared the transition to a more mobile ad sales business : new formats, new partners, new analysis, new reports, to help increase the share of advertising revenue coming from our mobile inventory (our website is one of the top 50 most visited websites on mobile in germany). - product : on top of media buying, we restructured the company to dedicated a team of 10 developpers (backend, frontend, ux, qa...) to help our efforts in improving the virality of our facebook app, the performance of our mobile registration process, seo, new landing pages. with the help of a product manager reporting to me, we planned various projects (from 2 weeks to 3 months each) helping us achieve our goals and give a clear roadmap helping employees better be engaged in the goals of the "onboarding process". - done all these new tasks while making sure at the same time that media buying team still delivers and innovates : lots of improvements of our reporting tools to better analyse and monitor performance, respect their CPL goal, quality of leads, keep a high quantity of delivered new leads all year long, also pushed initiatives to a acquire more leads on mobile : depending on types of sources and countries, 20% to 30% of leads acquired via smartphones. From May 2013 to March 2014 (11 months) Director Online Marketing Europe (Germany Austria Switzerland France Sweden) @ Stayfriends.de is one of the top 30 biggest german websites. it belongs to the US company Classmates.com, who belongs to "United Online" (Nasdaq: UNTD). I'm in charge of a 6 million euros budget, with a team of 10 employees, acquiring millions of leads every year in 5 countries (Stayfriends.de, Stayfriends.at, Stayfriends.ch, Stayfriends.se and Trombi.com). As well in charge of the creative side : how should the ads look like to perform better... Involved in the strategic decisions of the company. From July 2011 to April 2013 (1 year 10 months) Berlin Area, GermanyMarketing and Business Development Manager @ After founding Trombi.com (a classmates.com like service) and managing it for 7 years, I sold this company in July 2006. I'm now employed by the new owners as marketing and business development manager of this company. Working since July 2008 from the Berlin offices of the German branch (Stayfriends.de). From August 2006 to June 2011 (4 years 11 months) Owner / Founder @ Founder and manager of a classmates.com-like website in France since march 2000. 600.000 alumni were registered as of july 2006 when i sold it to Classmates.com. At that time, the website had 1.000.000 visitors/month according to google analytics. Earnings : mainly gold memberships and some direct marketing by email. From March 2000 to July 2006 (6 years 5 months) product manager (marketing) @ Effia is a private subsidiary of SNCF (French Railways) mostly in charge of various services in and around railway stations, specialist of Intermodal passenger transport. Launch of an ERP project (with Microsoft Navision) : management of 5000 car parks subscribers from a central database (accounting, billing, CRM, helpdesk...) + Launch of a call center to inform car parks clients and manage the subscribers Product management : 300% increase in 1 year for the car parks reservation with the call center and the internet http://stationnement.effia.fr From November 2004 to February 2006 (1 year 4 months) Marketing Director @ #2 biggest france real estate classifieds website (since then belongs to Pages Jaunes Group) B2C : Management of the communication of the websites online and offline Management of strategic partnerships with portals and mobile carriers B2B (real estate agencies and groups like Century 21) : Simplication of product lines, redefinition of pricing, creation of a reporting tool for the salesforce Communication & PR, especially for the “Salon Immobilier de Paris” organized by A Vendre A Louer Ad sales to banks and other suppliers related to the real estate universe From June 2002 to October 2004 (2 years 5 months) Paris Area, FranceCacharel Marketing Assistant @ Assistant for the product launch of a new masculine fragrance Assistant on managing the life of existing lines of product (prepress proofing, briefing/working with prestigious advertising agency Air, relationship with suppliers, market studies...) From 1999 to 1999 (less than a year)

Master in Management, marketing @ NEOMA Business School From 1997 to 2001 Prépa HEC, Prépa HEC scientifique @ Lycée Ozenne From 1996 to 1997 Prépa HEC, Prépa HEC scientifique @ Lycée Bellevue, Albi From 1995 to 1996 André Pitié is skilled in: Member Acquisitons Germany Austria Switzerland France, Country Manager France, Online Advertising, Advertising, Customer Relations, Mergers, Product Development, French, Digital Marketing, SEO, Business Development, Customer Service, CRM, Strategic Partnerships, Entrepreneurship