Sr Commercial Manager - Global Travel Retail Asia Pacific @ Diageo
Sr Customer Marketing Manager - Global Travel Retail Asia Pacific @ Diageo
National Commercial Manager - Events Channel @ Diageo
Education:
Graduate School @
Xavier College, Gawler / South Australia
About:
- Participant of Diageo Future Leader Program, which is a development initiative part of Diageo strategy to strengthen and deepen its talent pipeline.
- Experienced in strategic areas: Customer Marketing, Route to Consumer, Innovation Marketing & Sales.
- Business oriented professional with strong analytical skills.
- Speaks four languages: Portuguese, English, Spanish and Japanese.
Customer Marketing Manager -
- Participant of Diageo Future Leader Program, which is a development initiative part of Diageo strategy to strengthen and deepen its talent pipeline.
- Experienced in strategic areas: Customer Marketing, Route to Consumer, Innovation Marketing & Sales.
- Business oriented professional with strong analytical skills.
- Speaks four languages: Portuguese, English, Spanish and Japanese.
Customer Marketing Manager - Global Travel Retail Asia Pacific @ From July 2015 to Present (6 months) Customer Marketing Manager - Events Channel @ • Developed and implemented Diageo Events Strategy establishing a sustainable sales channel with execution in scale guaranteeing on the first 4 months a quick gain on profitability and coverage .
• Designed Brazilian events census and segmentation driving the right portfolio, activation & experiences to customers and consumers.
• Led and influenced cross-functional teams to implement the new events culture oriented by execution and profitability.
• Played key role in defining events sales and activation force framework, in partnership with key commercial players. From September 2014 to Present (1 year 4 months) Customer Marketing Manager- Route to Consumer @ • Led Goiânia Pilot, one of the main projects and priorities of RTC in Brazil.
• Created a new operating and sustainable event sales model
• Established a new sales and execution model for reserve products through the creation and implementation of Reserve Executives hired by the distributor to be nationally expanded in FY15.
• Implemented Instagram as a creative, practical and no cost auditing tool to control execution in scale that became a global benchmark in Diageo.
• Supported the development and launch of the 2014 Pay by Performance Model (execution and sales excellence program).
• As PMO, relocated to Goiânia and led a team of 12 people from sales and merchandising department. Accountable for mapping steps and activities ensuring alignment with project’s goals, deadlines and governance rituals. From September 2013 to September 2014 (1 year 1 month) Goiânia Area, BrazilCustomer Marketing – Category Development On Trade Sr Analyst @ From January 2013 to August 2013 (8 months) São Paulo Area, BrazilWhite Spirits Brand Activation Sr Analyst - Smirnoff and sake Jun Daiti @ From January 2012 to December 2012 (1 year) São Paulo Area, BrazilCategory Development and Management Analyst @ From July 2010 to January 2012 (1 year 7 months) São Paulo Area, BrazilInnovation Marketing Analyst @ From January 2008 to July 2010 (2 years 7 months) São Paulo Area, BrazilTrade Marketing Consultant (Trainee) @ From January 2007 to December 2007 (1 year) São Paulo Area, Brazil
Bachelor of Marketing, Business Administration and Marketing @ Universidade de São Paulo From 2005 to 2009 Graduate School @ Xavier College, Gawler / South Australia From 2004 to 2005 Ana Kinoshita is skilled in: Trade Marketing, Customer Insight, Market Analysis, Marketing Strategy, Consumer Behaviour, Shopper Marketing, Marketing Research, Market Planning, Market Research, Business Strategy, Nielsen, Marketing Management, Business Planning, FMCG, Consumer Products
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