I bring a comprehensive strategy to marketing earned from my 15+ years in high tech solutions marketing, operations and campaign analysis. I thrive on organizing messy and unwieldy processes, data and ideas. I yearn to expand marketing’s seat at the corporate table by enabling data driven decisions and supporting a path for the best imaginable customer experience. • Understand needs of customers and key stakeholders, drive strategic alignment, author BRD and groom backlogs as a Certified Scrum Product Owner • Create compelling solution marketing strategies and collateral supporting multi channel sales • Drive alignment and execution cross functionally on program and campaign objectives and deliverables • Establish initiative-related metrics and scoring strategies to track key KPI • Manage key resources: budget in excess of $2.7M/year, vendors and contractors

Senior Manager, Marketing Operations @ Anchored change management for sweeping CRM and automated marketing system integration impacting Sales, Global Demand Center and Marketing teams. Managing corporate campaign operations team who is responsible for global, repeatable processes and tools to support tactic and program execution. Enabling movement from exclusively historical analysis, near real time insights on campaigns for marketing leadership and C-level dashboards. Creating global touch governance model for net new, suspect, prospect and customer contacts. Optimizing marketing productivity and processes with a new to ServiceNow Campaign Lifecycle, including driving efficiency into the onboarding for resources to ensure rapid time-to-productivity. Strategically drove first corporate Subscription Center, in Eloqua, for partners and non-partners. Aligned with key corporate waterfall requirements and globally compliant for outbound tactics. Managed content, change management and implementation of new .com home page and promotional syndication throughout .com, community and developer properties. From September 2013 to Present (2 years 4 months) Marketing Analytics and Operation Manager, Senior Virtualization Solutions Marketing Manager @ • Managed FY13 throughput >28,000 records; decreased lead follow-up from weeks to days. • Delivered quarterly activity based progress and campaign movement to executives by dashboard and innovative infographics. • Designed and implemented tandem closed- loop contact segmentation and distribution process. • Optimized strategic cross-marketing campaigns through data based insights from SFDC and Eloqua data, resulted in accelerating sales pipeline maturation. • Built and executed audience engagement inclusive of content and contact strategies, defined offers and campaign assets for Imagine Virtually Anything triumvirate (NetApp, Cisco and VMware): mission-critical messaging, positioning and marketing collateral for LDVM and FcOE, managed the co-branded website and content, and social media production. • Developed executive level sales summits with Cisco and VMware, that accelerated deal closure of $179M over 4 quarters in top accounts and showcased the strength of the alliance. • Created and evolved Virtualization Social Media programs - drove initial social interaction dashboards. From January 2008 to July 2013 (5 years 7 months) Senior Product Marketing Manager @ • Grew revenue and market share by winning new customers and expanding installed base business by targeting consolidation and migration of ERP, CRM, OLTP, Decision support, data warehousing/analysis mining in the data center with x64 and SPARC IV+ systems, Solaris 10 Containers and VMware. • Designed and rolled-out comprehensive ECO Responsible Computing program with emphasis on: targeted demand generation/ GTM activities, sales tools, sales and delivery training for direct sales and partners, white papers/ blueprints, and customer references, customer materials. From December 2006 to January 2008 (1 year 2 months) Senior Product Marketing Manager, Consolidation @ • Pioneered and drove sales acceleration program leveraging internal customer intelligence to analyze then target specific data center optimization opportunities. Used in top accounts in North America and Europe, program contributed to generating $125 million revenue in 3 quarters. • Created solution collateral strategy: Sun BluePrint Articles, sales enablement portfolio for direct and indirect, website content and drove collateral localization. • Produced co-development between European Client Solutions, field marketing and consolidation program drivers to ensure that components of multiple programs will meet the customer’s needs and be embraced by the field from launch. Communicated availability, breadth and value of Consolidation programs to Europe. From November 2003 to August 2006 (2 years 10 months) Marketing Manager, BIDW @ • Established solution marketing mix for BIDW portfolio through solution gap analysis, gaining business unit and multi-tier executive endorsement and influencing creation of product offering to complete program mix. • Created and executed co-marketing ISV (Sybase) applications for Sun: budget allocations, direct mail campaigns, analyst consultations and briefings, joint field readiness training events and joint demand creation activities to enable team sales calls, marketing collateral, sales presentations, white papers, competitive snapshots and websites specific to sales, technical, partners and external audiences. • Facilitated multi-step demand creation programs that generated hot leads for sales organization resulting in incremental revenue. From January 2001 to October 2003 (2 years 10 months) Global Marketing Manager, Linux Education Services @ • Developed global go-to-market plan for Linux education that stimulated incremental revenue. • Drove product development schedules, channels readiness and revenue generation projections. Managed comprehensive communications for global business unit, permission marketing strategies and on-line community building. • Created content for SGI Global Services marketing plans. Repositioned Customer Education as a vital component to overall solutions and increased coverage in corporate marketing. From August 1999 to January 2001 (1 year 6 months) Procurement Specialist @ • Created and implemented new procurement model for Field Marketing and Corporate Communications. Applied model to Human Resources and Learning and Development. • Aided in Skills Development Team. Identified areas of training vital to roles in procurement and established a tracking mechanism. • Assembled and proctored training program for key Supply Chain Management personnel to prepare for wafer fabrication facility in Dresden, Germany. From September 1996 to January 1998 (1 year 5 months) Contract Specialist @ From September 1994 to August 1996 (2 years) Development Assistant @ From May 1993 to May 1994 (1 year 1 month)

MBA @ Thunderbird From 1998 to 1999 BA @ Westmont College From 1991 to 1993 Amy Walker-Ahlers is skilled in: Demand Generation, Cross-functional Team Leadership, Go-to-market Strategy, Sales Enablement, Product Marketing, Messaging, Salesforce.com, Eloqua, Business Analysis, Aprimo, Analysis, CRM, Business Analytics, Strategy, Marketing Strategy