Integrated Marketing and Customer Experience
Tampa/St. Petersburg, Florida Area
Director, Integrated Marketing @ Coventry Health Care, an Aetna Company Responsible for the development of overall web strategy as well as for user experience and optimization. Throughout my tenure, I activated the individual business direct-to-consumer channel pre-Reform and championed tools and strategies going into healthcare’s biggest disruptor since 1965 – the Affordable Care Act. From December 2007...
Director, Integrated Marketing @ Coventry Health Care, an Aetna Company Responsible for the development of overall web strategy as well as for user experience and optimization. Throughout my tenure, I activated the individual business direct-to-consumer channel pre-Reform and championed tools and strategies going into healthcare’s biggest disruptor since 1965 – the Affordable Care Act. From December 2007 to April 2014 (6 years 5 months) Marketing consultant @ Spohn Ranch, Inc. Spohn Ranch, Inc. is a full-service action sports company dedicated to creating safe, challenging facilities using the highest quality materials and construction techniques. Through strategic alliances and relationships with athletes, kids, and communities, they design and build high-value skatepark solutions with unparalleled service, expertise, and attention to detail. From June 2005 to 2008 (3 years) Account Executive @ JWT Role at JWT (one of the countries' largest and oldest advertising agencies) included running of a field office to service the Fourth United States Marine Corps District Recruitment Campaign, including training and assistance of field marketing Marines on lead generation and tracking tools, national, regional and local ad strategies, and media relations. From January 2004 to 2007 (3 years) Media Planner / Research Analyst @ Neiman Group From October 2002 to January 2004 (1 year 4 months) SVP/Director of Marketing Communications and Brand @ Fulton Financial Corporation By leveraging effective brand and marketing (both traditional and digital) strategies and tactics, I match our customer segments with products and services that create opportunities for their financial success. With a focus on the customer journey and experience, I lead the integrated marketing and communications team in developing and implementing campaigns, materials and programs that are insight-driven and engaging across the Fulton Financial footprint. Oh, and I also lead large-scale, personalized, award-winning strategic digital projects. From December 2014 to May 2018 (3 years 6 months) Director, Marketing @ Avalere Health By working with Avalere's subject matter experts in the health care policy and commercial space, I ensure that through our proprietary products and advisory services, the right data, analysis and insights gets in to the hands of our provider and health plan clients, helping them solve their greatest business challenges. From May 2014 to August 2014 (4 months) Washington D.C. Metro AreaManaging Director, Integrated Marketing @ ChenMed Miami, Florida, United StatesSr. Director Enterprise Marketing @ WellCare Health Plans From June 2018 to April 2020 (1 year 11 months) Tampa, Florida
Coventry Health Care, an Aetna Company
Director, Integrated Marketing
December 2007 to April 2014
Spohn Ranch, Inc.
Marketing consultant
June 2005 to 2008
JWT
Account Executive
January 2004 to 2007
Neiman Group
Media Planner / Research Analyst
October 2002 to January 2004
Fulton Financial Corporation
SVP/Director of Marketing Communications and Brand
December 2014 to May 2018
Avalere Health
Director, Marketing
May 2014 to August 2014
Washington D.C. Metro Area
ChenMed
Managing Director, Integrated Marketing
Miami, Florida, United States
WellCare Health Plans
Sr. Director Enterprise Marketing
June 2018 to April 2020
Tampa, Florida
Responsible for the development of overall web strategy as well as for user experience and optimization. Throughout my tenure, I activated the individual business direct-to-consumer channel pre-Reform and championed tools and strategies going into healthcare’s biggest disruptor since 1965 – the Affordable Care Act. Responsible for the development of overall web strategy as well as for user experience and optimization. Throughout my tenure, I activated the individual business direct-to-consumer channel pre-Reform and championed tools and strategies going into healthcare’s biggest disruptor since 1965 – the Affordable Care Act.
What company does Amy Gretz work for?
Amy Gretz works for Coventry Health Care, an Aetna Company
What is Amy Gretz's role at Coventry Health Care, an Aetna Company?
Amy Gretz is Director, Integrated Marketing
What industry does Amy Gretz work in?
Amy Gretz works in the Insurance industry.
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