Senior Vice President, Head of Global Corporate Development @ Viking Therapeutics, Inc.
EMD Serono, Inc. @
Vice President, Head of Marketing and Commercialization @ Arena Pharmaceuticals, Inc.
No education info found.
Results-proven strategic and operational executive delivering Global P&L and US overachievement. Lead global Marketing Excellence and Business Innovation and strategic transformation initiatives. Pre-launch, launch, post-launch, lifecycle management, franchise maximization, strategic alliance and portfolio management expert consistently exceeding P&L and differentiating brands.Led marketing to create, launch and maximize blockbuster pharmaceutical brands of VYTORIN™ and Zetia™ at Merck &
Results-proven strategic and operational executive delivering Global P&L and US overachievement. Lead global Marketing Excellence and Business Innovation and strategic transformation initiatives. Pre-launch, launch, post-launch, lifecycle management, franchise maximization, strategic alliance and portfolio management expert consistently exceeding P&L and differentiating brands.Led marketing to create, launch and maximize blockbuster pharmaceutical brands of VYTORIN™ and Zetia™ at Merck & Co. across EME&A.
Change agent recognized for adept hands-on country facilitation (particularly North America, Europe and Asia) across Cardiovascular, Neuroscience, CNS, Arthritis (including most successful US pharmaceutical launch, Celebrex™) Pain, Osteoporosis, Obesity.
Unwavering commitment to build and maximize teams and brands to surpass targets and develop talent to take company, division and franchises to new levels, aligning objectives, plans, people and results across commercial and scientific functions.
- P&L management and overachievement
- Marketing and commercialization (strategic and operational)
- Marketing Excellence
- Business Innovation
- US and global launch and optimization excellence (positioning, branding, value proposition/access, messaging, strategic communication, implementation, metrics)
- Strategic alliance
- General management
- Multichannel marketing
- Digital Strategy
- Change management
- Leadership excellence
- Analytics/marketing research/value proposition
- Corporate, Franchise and Brand Communications
- Franchise maximization
- Portfolio planning
Vice President, Head of Global Marketing Excellence and Business Innovation @ Envision, build, lead and implement Global Marketing Excellence and Business Innovation across Merck Serono. From February 2014 to Present (1 year 9 months) Rockland, MAVice President, Global Business Innovation and Strategy Realization @ Champion and lead global organizational transformation initiatives from vision, strategy, Implementation RoadMaps through Implementation, with urgency and impactful change management. From May 2013 to January 2014 (9 months) Rockland, MAVice President, Head of Marketing and Commercialization @ Reporting into the CEO, lead Arena's global marketing and commercialization planning for BELVIQ (lorcaserin) and pipeline portfolio planning across Arena's pharmaceutical pipeline. From 2010 to 2012 (2 years) Greater San Diego AreaStrategic Marketing Consulting @ Led and create value proposition, strategies, programs, integrated and consistent mesaging through implementation and measurement. New product launch. From 2009 to 2010 (1 year) New JerseyVice President, Marketing @ Led marketing organization (medical devices) including marketing planning, brand management, sales training and osteobiologics specialists forging collaboration and building best practices. Operating Committee member. From 2008 to 2008 (less than a year) New JerseyExecutive Director, Marketing @ From 2001 to 2007 (6 years) New JerseyExecutive Director, Global Marketing @ From 2001 to 2007 (6 years) New JerseyDirector @ From 1995 to 2000 (5 years) Skokie, ILMarketing Research Manager @ From 1989 to 1994 (5 years) Oakland, CA
Amy Broidrick is skilled in: Pharmaceutical Industry, Global Strategy, Team Maximizer, Biotechnology, Strategic Alliances, Cross cultural teams, Launch Excellence, Negotiation, Facilitation, Messaging, Leadership, Strategic Communications, Change Management, Metrics, Portfolio Management, Mentoring, US Launch and Growth, Strategy, Market Research, Workshop Facilitation, Product Launch, Global Marketing, Cross-functional Team..., Medical Devices, Therapeutic Areas, Product Development, Sales Effectiveness, Market Development, Lifesciences, Brand Management, Marketing, P&L Management, Market Planning, Integrated Marketing, Program Management, Market Analysis, Marketing Research, Market Access, Pharmaceutical Sales, Strategic Thinking, Oncology, Positioning, Biopharmaceuticals, Clinical Development, Competitive Intelligence, Drug Development, Pharmaceutics, Cardiology, Dermatology, Regulatory Affairs
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension