I am a student at the University of California, Santa Cruz pursuing a BA degree in Global Information and Social Enterprise Studies and Sociology. I have experience in marketing, sales, and technology that have taught me the skills to excel in challenging, competitive positions. Currently, I am interested in obtaining a position in the tech industry.
Event Marketing Specialist @ -Work to market and promote Event Santa Cruz, a monthly event that showcases thriving businesses in Santa Cruz and the people behind them
-Plan logistics of each event: early planning stages, event production, speakers, and post event analysis
-Market events through community, event, and online calendars
-Increase online visibility through digital marketing strategies
-Create, write, and manage content for online platforms: WordPress, Instagram, Facebook, and Twitter From January 2015 to Present (1 year) Sales Associate @ -Ensure customers receive a quality tanning experience in relation to their individual needs
-Educate customers on the tanning process, pricing, the benefit of premium skin care products, and current promotions and services
-Work with management in regards to product and membership sales From March 2014 to Present (1 year 10 months) Consumer Group Sales and Marketing Intern @ -Internally promoted and trained usage of Lyve photo sharing application among 350+ attendees at company's week long annual sales event
-Created video production for Senior Executive's presentation to global sales team during event
-Managed communication site with materials and collateral for sales, product management, and operations
-Drove communication and internal social media on SalesForce1 mobile app and Chatter
-Defined, prioritized, and captured metrics to measure success of >$1B annual business
-Collaborated cross-functionally with executive leadership to hone messaging of vision, mission, and strategy of annual operating plan From June 2015 to September 2015 (4 months) Marketing Intern @ -Conducted content marketing research for upcoming projects
-Wrote copy for blogs, social media, newsletters, case studies, infographics, and campaigns
-Published content on WordPress, MailChimp, HootSuite, and social media platforms
-Maintained editorial calendars and created social scheduling for online community
-Localized copy in HTML for written translation productions From January 2015 to March 2015 (3 months) 'stache Lifestyle Rep @ -Lifestyle Marketing Rep for 'stache Media, the marketing division within RED distribution, a division of Sony Music Entertainment
-Identified unique demographics and markets for musical artists
-Attended regularly scheduled conference calls with 50+ reps to learn marketing techniques for the entertainment and music industry
-Created weekly reports of marketing efforts inlcuding online campaigns and social media
-Used grassroots promotion to market artists to retailers and lifestyle accounts
-Attended and recapped concert events
-Performed stock checks of albums to aid in retail marketing and distribution From May 2014 to August 2014 (4 months) Youth Mentoring Intern @ -Worked with youth at the Boys and Girls Club in a Youth Participatory Action Research project
-Involved teens in digital projects by teaching them socialization, camera action, and digital editing
-Wrote and taught weekly lesson plans centered around digital projects, team building, empowerment, and constructive language
-Studied theories of literacy that shaped learning environments and analytic skills
-Teens developed multi-modal literacy through youth empowerment, healthy development, self-determination, and leadership From April 2014 to June 2014 (3 months) Intern @ -Designed and evaluated an ICT social enterprise project to increase awareness and social change for human trafficking
-Methodologies of the project: campaign fundraising, tech training, and building social networks among non-governmental, community based organizations to accomplish objectives
-Worked towards project implementation through grant writing, methodologies, and budget financing
-Learned integration communication technology components: tech essentials, social media, productivity software, and web design From January 2014 to June 2014 (6 months) Hostess @ -Worked to create ultimate guest satisfaction as our first priority
-DT trainer: trained new and current employees for different positions at front desk
-Actively engaged in guest conversation while balancing seating rotations
-Relayed wait times to small and large parties using POS system
-Discussed daily reports with managers regarding guest satisfaction and likeliness to return
-Worked to increase high volume and average sales by setting the tone of the restaurant and being guest's first point of contact From August 2012 to September 2013 (1 year 2 months) Hostess @ -Communicated wait times, specials, and club memberships to guests
-Took to-go orders and payments
-Used OpenTable system to ensure accurate table rotation and faster service
-Answered phones dealing with guest questions and reservations From June 2012 to February 2013 (9 months) Sales Associate @ -Welcomed customers with friendly, energetic greetings while communicating daily sales
-Dealt with merchandise: organized shipments and stock room
-Maintained appearance of retail, store decor, floor sets, and dressing rooms
-Assisted with loss prevention during each shift From September 2010 to September 2011 (1 year 1 month)
Bachelor of Arts (BA), Global Information and Social Enterprise Studies, Sociology @ University of California, Santa Cruz From 2011 to 2016 ACCENT Florence From 2014 to 2014 High School Diploma @ Clovis North High School From 2007 to 2011 Amber Bushman is skilled in: Leadership, Marketing, Sales, Social Media, Customer Service, Instagram, Self-driven, Networking, Microsoft Office, Facebook, Teamwork, HTML 5, Social Skills, YouTube, Public Speaking