- As Online Marketing Manager and Team Lead, I am responsible for implementing and coordinating email marketing, social media, display advertising as well as offline marketing initiatives for the EMEA markets.
- 11 years experience in the Digital Marketing industry including 5 years at Google + 6 years at online companies.
- Extensive experience handling a variety of different partners through various levels of communication, from online agencies, to media companies, to technology providers.
- Strong mix of business, product and communication skills
- Areas of expertise: Online Marketing, Web Analytics, Training, Team Management, SEA, SEO, Display Advertising, Dynamic Remarketing, Social Media, Testing: AB/MVT, Email Marketing, Conversion
Online Marketing Manager for EMEA @ Auto Europe is the leading provider of car rental services at over 8000 locations in 130 countries worldwide.
• Management of the Display Advertising, Social Media and Email Marketing channels within the European branch of Auto Europe.
• Negotiation and implementation of new deals with media companies and agencies.
• Budgeting, calculation of marketing goals and daily controlling
• People manager of a team of 8 staff members. From 2011 to Present (4 years) Online Marketing Manager @ • Daily management of Google Adwords, Yahoo Search and MSN Adcenter accounts
• Landing page testing: A/B or multivariable tests
• Regular reporting of SEA performance
• Development and testing of new ideas for SEA / online
marketing
• Budgeting / calculation of SEA targets and controlling
• People management From September 2008 to June 2011 (2 years 10 months) Associate Agency Account Manager & Training Specialist @ Account management for strategic agencies (media agencies or SEM/SEO agencies) working with Google.
My main tasks involved:
• Provide internal and external trainings on Google products and tools, as well as regular product launch updates and demos.
• Help agencies to manage their accounts with regard to the EMEA 3rd party program.
• Internal and external trainings for GAP: Google Adwords certification program From 2005 to August 2008 (3 years) Account Strategist Entertainment @ • Monitor and analyse online marketing and campaign performance data in order to suggest structural and editorial improvements that will optimise ad campaigns.
• Encourage advertisers to incorporate Google's variety of ROI-oriented ad strategies.
• Provide customer training and orientation on Google products From March 2004 to June 2005 (1 year 4 months) Webmaster-SEO @ SEO and web site project management From 2002 to 2004 (2 years)
Master, Intercultural communication - Multimedia @ University of Bordeaux From 2001 to 2001 Bachelor, English Literature and Linguistics @ University of Copenhagen From 1997 to 1998 Pape Clementcheverus Amaury Guenant is skilled in: SEM, Online Marketing, SEO, Google Adwords, Social Media Marketing, Search Advertising, MSN AdCenter, PPC, Web Analytics, Online Advertising, E-commerce, Google Analytics, Digital Marketing, Social Media, SMO
Websites:
http://www.autoeurope.fr/go/location-de-voiture/voiture-location-portugal,
http://goo.gl/L2KC9,
http://goo.gl/ZRNWa