International Marketing - Cybersecurity & Risk Management
United Kingdom
Self-motivated, passionate and tactful individual. B2B IT senior marketing and channel partner professional. IT Security specialist. Drives sales and marketing through customer and partner understanding, all in the pursuit of relevance, revenues and loyalty. Team player and influencer with over 15 years experience in the UK, EMEA and in global, matrix and virtual multi-disciplined teams. Sucessful track...
Self-motivated, passionate and tactful individual. B2B IT senior marketing and channel partner professional. IT Security specialist. Drives sales and marketing through customer and partner understanding, all in the pursuit of relevance, revenues and loyalty. Team player and influencer with over 15 years experience in the UK, EMEA and in global, matrix and virtual multi-disciplined teams. Sucessful track record spanning: Marketing agency, Software Vendors, Value Add Distribution, Resellers, Partnering Consultancy and start-ups. Proven experience: Field & Partner marketing, Demand Generation, Automation / PRM, Channel / Partner marketing, intimate knowledge of Partner Programs, Channel business development, Value proposition development and account-based marketing. Team building and management. Strong understanding of partner ecosystems. - EMEA Consultant for ESG, The Enterprise Strategy Group, Channel Acceleration PracticeEMEA Marketing Director @ From October 2015 to Present (3 months) London, United KingdomManaging Director @ B2B Marketing and channel program development for IT Security companies. From March 2014 to September 2015 (1 year 7 months) Associate Consultant @ ESG Channel Acceleration Practice. Partner-based research and best-practice know-how to deliver practical recommendations and guidance that helps clients improve the effectiveness and commitment of their indirect channel partners of all types. From March 2013 to September 2015 (2 years 7 months) United KingdomDirector @ End to end Channel Partner strategy and implementation: propositions, partner identification, recruitment, enablement and demand generation. Clients: BrightPearl, CheckPoint, Crimson Consultants, CitiXsys, Exelsys, Flintfox, Mapcite,Sana, SAP, Sophos From February 2012 to February 2014 (2 years 1 month) EMEA Channel Consultant @ EMEA & Global Channel partnering strategy, programs, PRM, audits and benchmarks. Client projects for: AT&T, EMC, SAP, Sophos, Dell, AMD, Invensys, Citrix, Cisco, Avocent, Websense, WatchGuard, BEA Systems (Oracle), NetApp, Invensys, VeriSign, VMware and Symbol From October 2004 to January 2013 (8 years 4 months) United KingdomMarketing and Channel Development Director @ Projects and long term engagements: Demand generation, brand awareness, channel strategy development, value proposition development, partner enablement, market strategy, market due-diligence. Clients included: Adobe, NFER, Luminate, Sherston/BLI, Revenue Dynamics, Aconite, Intellect, Complyserve, Cryptosoft, Yac, Osborn & Co, Praxis Media, Systencess, Value-Genie, VeriSign From 2004 to May 2012 (8 years) Head of European Group Marketing (for IT Security) @ Worked with vendor partners and local country marketing managers to build business with reselling partners. Vendors included CheckPoint, Symantec, Aladdin, SonicWall, Radware, Netscreen, IronPort, Bluesocket and Websense From 2002 to 2004 (2 years) Reading, United KingdomEMEA Marketing Communications Director @ Marketing management and execution of activity. From January 1998 to November 2002 (4 years 11 months) UK & Benelux Marketing Manager @ Lead generation and co-marketing with partner vendors. From January 1998 to November 1999 (1 year 11 months) Amanda Coles is skilled in: Marketing Strategy, Multi-channel Marketing, Marketing Management, Channel, Channel Partners, Strategy, Start-ups, Strategic Partnerships, Marketing, Sales Management, Business Development, Value Propositions, New Business Development, SaaS, Digital Marketing, Marketing Communications, Demand Generation, Channel Programs, B2B
CyberArk
EMEA Marketing Director
October 2015 to Present
London, United Kingdom
Beehive Outsourced Marketing
Managing Director
March 2014 to September 2015
Enterprise Strategy Group
Associate Consultant
March 2013 to September 2015
United Kingdom
Cognitive Channels Ltd
Director
February 2012 to February 2014
PartnerPath
EMEA Channel Consultant
October 2004 to January 2013
United Kingdom
Sound Marketing Services
Marketing and Channel Development Director
2004 to May 2012
InTechnology Plc (acquired Allasso, a specialist IT Security distributor
Head of European Group Marketing (for IT Security)
2002 to 2004
Reading, United Kingdom
RSA Security
EMEA Marketing Communications Director
January 1998 to November 2002
RSA, The Security Division of EMC
UK & Benelux Marketing Manager
January 1998 to November 1999
What company does Amanda Coles work for?
Amanda Coles works for CyberArk
What is Amanda Coles's role at CyberArk?
Amanda Coles is EMEA Marketing Director
What industry does Amanda Coles work in?
Amanda Coles works in the Information Technology and Services industry.
Who are Amanda Coles's colleagues?
Amanda Coles's colleagues are Brian Cohen, Alexander Muller, Vineet Seth, Melissa Stevens, Ryan Attayek, Tai Cai, Brittany Heiss, Graham Rance, Chris Bye, and Wesley Womack
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