Bachelor of Science in Architectural Studies @
University of Illinois at Urbana-Champaign
Art Director/Senior Designer with 9 years of collective experience in the fields of advertising, branding, marketing, environments, and graphic design. Creative-leaning professional borrowing largely from my architectural education and mixed professional experiences. Offers a mash-up of art direction, branding, copywriting, graphic design, environmental graphics and experience design. Innovative and results-driven with extensive design chops delivering responsible solutions
Art Director/Senior Designer with 9 years of collective experience in the fields of advertising, branding, marketing, environments, and graphic design. Creative-leaning professional borrowing largely from my architectural education and mixed professional experiences. Offers a mash-up of art direction, branding, copywriting, graphic design, environmental graphics and experience design. Innovative and results-driven with extensive design chops delivering responsible solutions across far-ranging media channels, including print and digital, experience design, and branded environments.
Approaches design problems with a multidisciplinary, multi-instrament angle employing diplomatic project management, effective communication skills and outstanding work ethic. Has an acquired knack for storytelling, coming up with the "big picture" idea and coining catchy tag lines. Able to accurately interpret the brand voice, and provide clients with diverse industry insight, astute attention to detail, and comprehensive technical acumen.
Market expertise includes: B2B, B2C, retail shopper, hospitality, academic, entertainment, healthcare, digital media and print publications, and consumer products and goods.
Freelance Senior Art Director/Visual Communications Designer @ Atypical Design - Chicago, IL
Self-employed Art Director/Senior Designer, 2007-present
Formulates design solutions, borrowing largely from relevant architectural education and past agency experience. Offers mash-up of art direction, marketing and advertising know-how, brand strategy and identity development, print and web collateral, copy writing and environmental graphics.
Clients Served: Alive Magazine; Barnes Jewish Hospital of St. Louis; Benchmark Design; Catt Lyon Signage & Wayfinding Consultants; The Chicago Cubs; Disney Store; Forcade Design Signage Consultants; General Growth Properties; Dallas Cowboys; Kiku Obata+Co.; Ladue News; The Mills Group; Season Magazine; Simon Property Inc.; Nordstrom; Studio Hammer; St. Louis Cardinals; St. Louis Magazine; Valerie Mills Fine Apparel; Thomas Mnich Architecture; Texas Rangers; and Washington University in St. Louis From 2008 to Present (7 years) Freelance Senior Art Director @ From 2015 to 2015 (less than a year) Freelance Senior Art Director @ From 2015 to 2015 (less than a year) Senior Designer/Art Director @ Brainlab Inc. – Chicago, IL
Art Director, 2013-2014
Delivered on-brand B2B/B2C initiatives as part of in-house marketing arm for multinational healthcare company. Responsible for advertising (banner ads, print ads, POS and OOH), promotional materials (e-blasts, event signage, tradeshows booths and product launch support), collateral materials (book design, brochures, catalogs, e-newsletters, marketing media kits, packaging and corporate merchandise store) and digital media (content/posts for social media platforms, data visualizations, basic UI/UX design, pixel-perfect comps, wireframes, prototypes and visual design for web, mobile and responsive layouts). Helped re-imagine industry-facing brainlab.com web presence, as well as, launch patient-facing brainlab.org website. Ran photoshoots, oversaw photo art direction and sourcing for stock photography, photographers and videographers.
Client Served: Brainlab From July 2013 to August 2014 (1 year 2 months) Freelance Senior Designer/Art Director @ Upshot - Chicago, IL
Freelance Senior Designer/Art Director, 2013
Worked on design initiatives spanning from in-store signage and POS to the new visual identity and assets for full-line of consumer products.
Clients Served: P&G and Head & Shoulders From 2013 to 2013 (less than a year) Freelance Art Director @ Weber Shandwick - Chicago, IL
Freelance Senior Art Director, 2013
Oversaw and designed the generation of content and art equities for number of monthly social media campaigns. Digital output included: visual design assets, comps, landing pages, web banners and promotional ads for mobile and web.
Clients Served: GotMilk? Milk Mustache Campaign in association with The Breakfast Project; Dove Chocolate; Mars Brand; M&M’s; Suave; Twix; and Unilever From 2013 to 2013 (less than a year) Greater Chicago AreaFreelance Senior Art Director @ DraftFCB - Chicago, IL
Freelance Senior Art Director, 2013
Created variety of print pieces, OOH and digital media, not limited to in-store displays, promotional and event signage, direct-mail, social media content/posts and banner ads for mobile and web. Led creative for new product launch event, promotional campaign and corresponding media kit.
Client Served: Sony From 2013 to 2013 (less than a year) Contract Senior Art Director @ Leo Burnett/Arc Worldwide - Chicago, IL
Contract Senior Art Director, 2013
Developed design direction and guidelines for retail store visual identity, focusing on brand strategy and customer-experience. Managed art direction and production of OOH, POS, in-store promotional signage, and retail store re-skin. Contributed work for summer/fall campaigns and various seasonal promotions.
Client Served: Sprint From 2013 to 2013 (less than a year) Contract/Consultant - Senior Designer/Art Director @ Gettys Inc. - Chicago, IL
Contract/Consultant Senior Designer/Art Director, 2011-2012
Produced creative output as Strategic Thought Partner for Hilton Brands, focused mainly on user-experience audits, overall guest-experience, brand-loyalty and new business development. Provided consultancy on wide array of multi-channel design solutions and new brand initiatives, from new brand and identity development to various promotional and marketing strategies, pilot programs and consumer testing to prototyping and roll out.
Clients Served: Hilton and Hampton Inn From 2011 to 2012 (1 year) Greater Chicago AreaContract Senior Designer/Exhibit Designer @ PGAV Destinations - Saint Louis, MO
Contract Senior Designer/Exhibit Designer, 2010-2011
Designed environmental graphics, exhibit, and interpretive designs, as well as signage and wayfinding systems, for large-scale, international zoological park and botanical garden.
Clients Served: Sheik Zayed bin Sultan Al Nahyan of Al Ain, United Arab Emirates; Chimelong Group of Chimelong, China; and NASA and the Kennedy Space Center From 2010 to 2011 (1 year) Greater St. Louis AreaFreelance Senior Designer/Art Director @ Studio Hammer - Chicago, IL
Freelance Senior Designer/Art Director, 2010-2011
Delivered assortment of creative design work and copy writing/copy editing services, including B2B/B2C promotions, print and package design, and various marketing pieces, as well as monthly newsletters and e-blasts and corresponding content development and management.
Clients Served: Easy Draw: A Software Company From 2010 to 2011 (1 year) Greater Chicago AreaSenior Designer/Branding @ Eva Maddox Branded Environments - Chicago, IL
Senior Designer/Branding, 2008-2009
Provided visioning, conceptual design work, initial brand strategy and identity development, environmental graphic design and signage and wayfinding systems, and various print work for a number of corporate accounts, cultural, and academic institutions.
Clients Served: Saudi Arabian Royal Family in association with the first all-women’s university in the Kingdom (Princess Noura bint Abdulrahman University in Riyadh, Saudi Arabia); University of Oregon at Bend, OR; and Phil Knight in association with Nike From 2008 to 2009 (1 year) Greater Chicago AreaSenior Designer/Branding @ Eva Maddox Branded Environments - Chicago, IL
Senior Designer/Brand Designer, 2008-2009
Provided visioning, concepting, initial brand strategy and identity development, environmental graphics, signage and wayfinding systems, and various print work for multitude of corporate accounts, cultural and academic institutions.
Clients Served: Saudi Arabian Royal Family in association with the first all-women’s university in the Kingdom (Princess Noura bint Abdulrahman University in Riyadh, Saudi Arabia);
University of Oregon at Bend, OR; and Phil Knight in association with Nike From 2007 to 2008 (1 year) Architectural Intern/Environmental Graphic Designer @ ID8/RTKL - Dallas, TX
Architectural Intern/Environmental Graphic Designer
Worked on brand and identity development, naming and visioning, client pitches and marketing support for several large-scale retail centers, mixed-use developments and hospitality projects. Collaborated on architectural design and environmental graphics from concepts through construction documentation and fabrication.
Clients Served: Sheldon Andelson and the Venetian Group; The Venetian Macao Resort of Macau, China; Steiner+Associates; Tom Hicks and the Texas Rangers; Jerry Jones and the Dallas Cowboys; the City of Arlington, TX From 2005 to 2007 (2 years) Branding & Design Intern @ Kiku Obata+Co. - Saint Louis, MO
Branding & Environmental Graphic Design Intern
Produced work for retail store prototype overhaul and rebranding strategy for the Disney Store. Work included the rebranding of the Disney Store, product research and consumer insight, visioning exercises, conceptual architectural and environmental design for both the interior and exterior of the store prototype, and the re-envisioning of a kid-friendly, family-oriented retail environment that enhanced shopper experience and boosted sales.
Positioned and worked on the product brand development, various graphic and print design collateral, supporting marketing materials, copywriting and package design - all from prototype to implementation - for a new product line featured at Nordstrom.
Clients Served: The Mills Corp.; The Disney Store; A Children's Place; Fashion Bootcuffs From May 2004 to August 2004 (4 months) Branding & Graphic Design Intern @ Redmond Schwartz Mark Design - San Clemente, CA
Branding & Environmental Graphic Design Intern
Assisted on the overall branding and project identity, research and data collection, placemaking effort and environmental graphic design for several large-scale retail centers and developers.
Clients Served: General Growth Properties, Simon Property Group and The Mills Corporation. From 2002 to 2002 (less than a year)
Master of Architecture (MArch), Architecture @ The University of New Mexico From 2003 to 2005 Bachelor of Science in Architectural Studies, Architecture @ University of Illinois at Urbana-Champaign From 1999 to 2003 Alyssa Shapkoff is skilled in: Advertising, Architectural Design, Art Direction, B2B Marketing, B2C Marketing, Branded Environments, Branding & Identity, Copy Editing, Copywriting, Corporate Branding, Creative Direction, Direct Mail Campaigns, Direct Marketing, Environmental Graphics, Exhibit Design
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