In June 2010, I began working for a start-up golf software company that was just getting off the ground. The idea of having complete creative control over a new company entering a very niche market excited me, and I was ready to take on the challenge.
It has been 4 years now, and I have gained invaluable experience in digital media, landing page design, email marketing, digital and print campaigns, creating content that drives pageviews and producing tutorial videos. I have reached over 200,000+ people with my email marketing strategies, and have over 20,000 views on the tutorial videos that I created.
I am proud to be part of a successful start-up company where I am able to hone my skills and constantly add new ones. Having a job that challenges my thinking, self-discipline and creativity every single day is more than I could have ever asked for.
"Strive for excellence, not perfection."
H. Jackson Brown
Specialty Skills: Google Analytics, Google AdWords - PPC, SEO, Hubspot, Mailchimp, WordPress, Microsoft Office, iWorks, Photoshop, Illustrator, Salesforce, Pipedrive, Camtasia and iMovie.
Marketing Manager @ - Produce stimulating digital and print marketing content, with the goal of driving traffic
*Achieved an increase of page-views per month from 6,000 to 800,000
- Create call-to-actions that directly appeal to target audiences and ensure website visit retention
- Create and oversee placement of digital ads on PGA.com, GolfDigest.com and other media outlets
- Monitor and report digital campaign performance
*Average a 2% CTR
- Provide customer support for users, with an emphasis on developing leads
*Succeeded in a 250% increase in monthly leads
- Coordinate and manage high-volume email campaigns
*Established a reach of 30,000
- Design, implement, and maintain Hubspot marketing landing pages, in excess of sixty pages, on behalf of three distinct marketing sites
- Evaluate and track outcomes of social and digital media strategies
- Monitor and analyze website traffic, leads, and conversions using Hubspot and Google Analytics
- Coordinate national marketing events
- Create/edit press releases From June 2010 to Present (5 years 7 months) Intern @ - Assisted in creating media databases
- Editing releases
- Writing news releases/pitches
- Transcribed meetings and interviews, particularly with Pepper Hamilton LLP From January 2010 to April 2010 (4 months) Marketing/IT Temp @ - Researched and updated where labels are created and implemented into a different software
- Wrote press releases for bizwire.com
- Aided in creating and developing Wedgewood's new website
- Data entry, and worked in Salesforce.com From July 2009 to January 2010 (7 months) Intern @ - Created media databases
- Drafted press releases and secured media placements, including placement on the front page of City Suburban, above the fold
- Researched media kits and created editorial calendar of topics that would benefit company
- Responsible for team administrative functions From July 2008 to August 2008 (2 months) Webmaster @ Responsible for updating materials on website, including posting photos
Attended 2007 PRSSA National Conference From May 2007 to May 2008 (1 year 1 month) Intern @ - Created media databases
- Researched topics for pitch ideas
- Researched potential clients. From July 2007 to August 2007 (2 months)
BA, Communications-Public Relations @ Susquehanna University From 2005 to 2009 Alyssa Rosend is skilled in: Press Releases, Email Marketing, Social Media Marketing, People Skills, Advertising, Direct Marketing, Marketing Strategy, Salesforce.com, Web Design, Data Analysis, Google Analytics, HubSpot, MailChimp, Google Adwords, Landing Page Content
Websites:
http://GolfTripGenius.com