Senior Marketing Manager @ • Developed and activated successful social/new media campaign for company with Facebook, Instagram and Pinterest • Cross-team coordinate with graphic designers to provide creative direction, write copy and execute marketing campaign initiatives (direct mail, signage, email, press releases and social media) • Leverage strengths in cost-effective marketing management through advertising and sponsorship negotiations, buying and renewal while managing vendor relationships • Spearhead all planning activities from concept, budgeting and execution of themed events, ensuring top quality while consistently coming in under budget • Conduct and develop training content for annual franchise marketing seminars, monthly workshops and one-on-one training with managers at individual corporate centers • Ensure alignment internally and externally through site visits to asses marketing opportunities at the local level while conducting comprehensive competitive analysis • Manage and track customer response to marketing programs while making changes as necessary to improve results to ensure company continues to maintain competitive edge From April 2013 to Present (2 years 7 months) Boca Raton, FLMarketing Coordinator @ - Leads the communication and execution of marketing strategy and plan at the district level. - Supports office managers in development and execution of district and individual office marketing plans. - Manages and develops strategic partnerships in the local community. From September 2012 to April 2013 (8 months) Gainesville/Ocala, Florida AreaMarketing Assistant @ Active team member in the launch of a new product division in Spain working directly below the director of marketing. Responsibilities include: - Creation and maintenance of client database. - Administration of corporate website. - Assist in the development and design of product catalogues and point of sale merchandising materials. - Market investigation and analysis to support marketing strategy. From May 2011 to July 2012 (1 year 3 months) Madrid, SpainInternational Account Manager @ Key account manager of housing contracts for international clients; additional roles in new client acquisition and management of company expansion among social media websites. From May 2010 to December 2010 (8 months)

Masters, Marketing Management @ ESIC: Business & Marketing School From 2010 to 2011 Anthropology @ University of Florida From 2006 to 2009 Alyson Lonsdale is skilled in: SAP BW, Analysis, Marketing, Marketing Strategy, Microsoft Office, Spanish