Senior management:media and communications background - highly experienced, growth oriented with proven hands-on leadership.
Strategically focussed towards individual business/marketing needs that delivers results.
Lean forward attitude with a keen eye on future needs and opportunities.
Currently providing consulting, project management and advisory services to businesses wishing to ensure they're getting the best results with their media investments.
Extensive commercialisation experience and advice to technology start ups, particularly with leading edge mobile, social and digital finger-printing capabilities.
Specialties: communications planning, strategic planning, campaign management, media management, agency management, P&L, new business generation, gap analysis, competitive pitches
Group Manager Media (contracted) @ From July 2014 to Present (1 year 6 months) Partner @ Foundation partner of Kinesis Media, a service company providing valuable insights and advice designed to improve an advertiser's current media performance
Kinesis brings together 3 former media agency CEO's - Allan Medforth, former CEO Universal McCann Australia & Asia Pacific, Alan Robertson, former chairman & CEO of Initiative Media Australia and Richard Halmarick, former CEO Asia South for Aegis Media/ Carat
- delivering unsurpassed experience and expertise in Australia, Pacific and the Asian region. From July 2008 to Present (7 years 6 months) Director, Owner @ Consulting services providing media organisations and marketers with contemporary views and strategic approaches to building incremental and sustainable growth with their media investment From July 2006 to Present (9 years 6 months) EVP, Regional Director, Asia Pacific @ 8 years experience as Asia Pacific Regional operations head (CEO) media communications agency, achieving significant business growth and industry acknowledged award wins From September 1997 to March 2006 (8 years 7 months) National Media Director @ Responsible to several blue chip clients (JNJ, Nestle, Coca-Cola, Unilever, General Motors, L'Oreal, Reckit Benkiser etc.) including direct responsibility for over 90 staff and 3 offices.
Top line revenue growth was achieved (+340%) primarily from new business From August 1993 to September 1997 (4 years 2 months)
Allan Medforth is skilled in: Strategic Planning, Partnership Marketing, Media Planning, Public Relations, Marketing Communications, Advertising, Digital Media, Marketing Strategy, Strategy, Marketing, Creative Direction, Digital Strategy, Business Development, Digital Marketing, Integrated Marketing
Websites:
http://www.kinesismedia.com.au