Alison Pantano's Email Addresses & Phone Numbers

Marketing Manager, Consumer Brand @ OpenTable • Directed integrated domestic and international (UK, DE, AU, MX, CA) marketing initiatives, ensuring cohesive brand identity across a full media plan including digital, TV, radio, and out-of-home touchpoints• Managed direct reports on Social Media team, responsible for strategy, content (~170 posts monthly), reporting, influencer initiatives and international paid social creative...

Marketing Manager, Consumer Brand @ OpenTable • Directed integrated domestic and international (UK, DE, AU, MX, CA) marketing initiatives, ensuring cohesive brand identity across a full media plan including digital, TV, radio, and out-of-home touchpoints• Managed direct reports on Social Media team, responsible for strategy, content (~170 posts monthly), reporting, influencer initiatives and international paid social creative across major platforms• Strategic and project lead for monthly campaigns, events and product launches with cross-functional global teams, including design, legal, PR, email, performance marketing, product, product marketing, restaurant marketing and external agencies• Measured and tracked brand health and awareness to deliver insights that improved marketing strategies ex: utilized consumer survey results to inform creative and strategy in mature vs. nascent markets•Developed media campaign plans in partnership with performance marketing to help determine spend allocations • Oversaw creative briefing and production for evergreen and campaign content that achieved revenue and performance goals ex: Mother’s Day 2019 +396% reach YOY• Ran A/B creative tests to optimize placements and hit ROI targets • Negotiated marketing partnerships, such as Hinge x OpenTable Date Night Matchmaker, in conjunction with Business Development Team to find synergies, expand reach and build brand equity. Partnership resulted in restaurant generator tool and ancillary content that provided utility to both communities. • Spoke as a panelist at restaurant seminars in Atlanta, NYC and Charleston to teach social media tactics• Created and owned a shared seasonal marketing calendar (email, content, social, display, paid search, PR) planning and incorporating seasonal initiatives as well as product launches• Translated brand strategies into brand plans and go-to-market strategies From October 2018 to May 2020 (1 year 8 months) New York, New York, United StatesSenior Marketing Specialist, Social Media @ OpenTable • Managed social media for US, Canada and Mexico across all major platforms – Instagram, Facebook, Twitter, Snapchat, Pinterest. Increased Instagram following 221% + post engagement 20%.• Drove real-time social marketing efforts by attending key events to foster relationships with restaurant and charity partners – RAMMYs, Aspen Food + Wine, No Kid Hungry, NYC Food + Wine, etc.• Pioneered traveling influencer brunch series, working with ~150+ influential creators to attend restaurants across the US + Canada to raise awareness and keep OpenTable top of mind with varied target markets. • Provided strategy, copywriting, photo + video direction for all evergreen and campaign content, resulting in ~160 posts per month. • Compiled monthly reports – tracking acquisition, engagement and brand sentiment for strategy development and Senior Leadership visibility. • Facilitated partnerships with brands and content creators to amplify initiatives – i.e., worked with BarkBox to organize a ‘Dining with Dogs’ initiative across the US and raise funds for pet charities.• Concepted and produced social video content creation – set up video shoots with various restaurant partners to spotlight their menus and serve as direct response content for acquisition team.• Authored 'SELF-PROMOTION 101: A GUIDE TO THINKING MOBILE AND GETTING SOCIAL' - a social media e-book for restaurant partners to highlight tips + best practices to implement on their channels + spoke as a panelist on webinar to teach tactics From November 2016 to October 2018 (2 years) New York, NYSenior Social Strategist @ Razorfish • Managed briefing process for Mercedes-Benz photopass program – working with various photographers and influencers to tell cohesive stories highlighting cars in conjunction with business priorities.• Developed strategy for social and experiential execution – PGA Tour, US Open, Ryder Cup, Pebble Beach• Collaborated with creative team members to help shape the conceptual and copy direction of social initiatives for Mercedes-Benz.• Provided wrap up reports to track progress and analyze performance to optimize for future events. From June 2016 to November 2016 (6 months) Greater New York City AreaSocial Media Manager, United Airlines Account @ Wunderman • Day-to-day contact for United Airlines clients to ensure execution of social communications strategies, traveling to Chicago for in-person meetings monthly.• Researched United target market behavior on social media, competitors’ presence and other influencers to capture insights and trends to incorporate into content strategy. • Partnered with creative, analytic and paid media teams through the content production process to ensure alignment on strategic direction.• Managed all aspects of United social media presence (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Periscope) including, but not limited to, content calendar and content production process to guarantee alignment, quality and necessary approvals. • Oversaw first Snapchat geo-targeted filter campaign with an airline. United launched filters at 85% of US. airports for UnitedPaws program. • Facilitated vendor relations and worked to secure partnerships to amplify social activations. From August 2015 to July 2016 (1 year) New York City Metropolitan AreaCommunity Management & Social Strategy @ MRY • Created and executed content strategy for T-Mobile on Facebook, Twitter, Instagram and Snapchat• Responsible for day-to-day implementation of digital strategy across National Grid social channels to improve customer experience, increase discoverability and grow community. Grew Facebook community 70% and Instagram community 475%.• Attended weekly in-person meetings at National Grid office to manage client relations and requests.• Managed Associate Community Manager on National Grid account.• Wrote and edited 50 page National Grid social strategy playbook for storm emergency situations.• Ran National Grid paid media initiatives on Facebook, Twitter and LinkedIn.• Served as client contact for social initiatives on Neutrogena account, providing content strategy insights and ensuring timely execution of projects.• Provided reporting, social strategy and community management on Visa Checkout account. From October 2013 to August 2015 (1 year 11 months) Greater New York City AreaSocial Media Marketing Manager @ M80 • Created content and wrote copy for various brands within the Marriott portfolio, including Courtyard Hotels, SpringHill Suites and Fairfield Inn & Suites. • Compiled comprehensive weekly reports that tracked post performance and brand sentiment to develop content strategy. • Managed and moderated all aspects of community engagement and customer service for IKEA USA on Facebook, Twitter, YouTube, Pinterest and microblogging sites. • Ideated, created and executed content for company Twitter handle (@m80social) 2x daily• Assisted in the interview process and new hire training to facilitate the transition of the IKEA account. From September 2012 to October 2013 (1 year 2 months) Greater New York City AreaMarketing and Brand Management Team @ Hootli Hootli (formerly Sidewalk) is a Durham-area start up that connects students and local businesses by providing time-sensitive and relevant deals on food and drinks via Smartphone or Internet. • Coordinated and executed promotional events• Implemented social media strategy• Researched student and community markets to execute brand growth initiatives • Generated promotional materials From December 2011 to June 2012 (7 months) Durham, NCCommunications and Event Intern @ Futures Industry Association •Assisted with preliminary and on-site logistics including planning, marketing and customer service for several domestic/international conferences and VIP board/member events for two summers. •Developed social media campaigns (Facebook, Twitter) to enhance promotion and marketing of major events.•Selected to travel to London to work at FIA’s 1,200-attendee International Derivatives Exposition to assist sponsors and speakers, as well as manage registration and temporary workers. From May 2011 to August 2011 (4 months) Washington D.C. Metro AreaMarketing and Public Relations Intern @ Spotted Marketing and Public Relations •Provided logistics support (planning, talent relations, marketing and promotion) for various client events including "Christmas in July", a summer festival to increase retail traffic in the Old Town boutique district in Alexandria, Virginia.•Researched venue and sponsorship opportunities for events. From May 2011 to August 2011 (4 months) Washington D.C. Metro AreaMarketing and Publishing Intern @ Keamy Eye & Laser Centre •Created electronic patient newsletter template and wrote articles for initial newsletter.•Updated existing social media campaigns on Facebook and Dr. Keamy’s blog to improve promotion and marketing utility. From May 2010 to September 2010 (5 months) Greater Boston AreaFannie Mitchell Career Conference Intern @ Duke Alumni Association •Assisted with the planning, marketing and execution of the 2010 Fannie Mitchell Career Conference, featuring 60 alumni panelists and 500 student attendees over two days.•Evaluated potential panelists, structured 12 career-focused panels, marketed to student body through social media and managed student liaisons. From September 2009 to January 2010 (5 months) Durham North Carolina