Freelance growth hacker, data analyst, and product manager
Partnerships and Growth Manager @ I've had a wide range of growth-focused duties at Burner, including:
Digital Marketing
- Organized and oversaw mobile install campaigns on Facebook's platform
- Used marketing automation services like Toro and CitizenNet to streamline advertising process and improve ROI
- Worked with attribution services such as Adjust and Apsalar to track in-app performance of digital campaigns
- Increased visitors and downloads by performing regular SEO and ASO overhauls of company website and app store listings
Growth Hacks
- Missed Connections Websites: two phone number based services that went viral, totalling over 20,000 pageviews, as well as getting coverage on publications and programs ranging from Los Angeles Times to DJ Mag and Comedy Central. http://coachellamissedconnections.com
- Burner Cloud: a short and simple April Fools project that was featured on multiple websites, and got over 5,000 views in one day. http://cloud.burnerapp.com
- Burner Challenge: worked with other members of growth team to build a product that provided user information based on a phone number, showing the importance of phone privacy. Gained over 40,000 pageviews. http://challenge.burnerapp.com
Data Analysis
- Used R and SQL to analyze results of multiple experiments, performing confidence testing, user segmentations, and drawing conclusions based on data
- Built a customized internal dashboard for the company using R and Shiny, displaying data related to growth and product performance
- Implemented Google Analytics for company website and set up conversion tracking and goal completion analysis
Product Management and Optimization
- Performed regular split tests using LeanPlum and Mixpanel, analyzing the results, drawing conclusions, and managing the resulting product changes
- Built our company's first ever browser extension- "Burner - Number Manager", taking the project from ideation through to final release, including the hiring of freelance developers From February 2014 to Present (1 year 11 months) Greater Los Angeles AreaCEO & Co-Founder @ Falcon is a mobile navigation app for festivals, colleges, and fairs
Some of my work as CEO and Cofounder:
• Guided our product from a simple idea through design, development and release in the iOS App Store
• Reached over 15,000 downloads and 2,000 MAU without any marketing spend
• Struck a partnership with one of the biggest festival promoters in the world, Insomniac Events
• Partnered with UCLA and Syracuse University iSchool to be the official app of incoming students
• Researched and analyzed applicable markets including festivals and colleges
• Oversaw and conducted usability testing sessions, which led to multiple redesigns of the product
• Presented our product at multiple demo events including Startup UCLA Demo Day, StartFast Demo Day, and Silicon Beach Fest From October 2011 to January 2014 (2 years 4 months) Greater Los Angeles AreaMath & Sciences Teacher @ Worked as both a teacher and a tutor covering 6th - 12th grade level math, physics, and chemistry. Taught classes in preparation of standardized tests including SAT math and ACT sciences. From January 2012 to May 2013 (1 year 5 months) Greater Los Angeles AreaProduction Assistant / Intern @ Worked on the soccer documentary "Pelada".
Trailer: http://www.youtube.com/watch?v=-B5WxyGkDao
Helped the team as a travel consultant and was later asked to join as a PA, where I :
• Researched music for the soundtrack and acquired usage rights from artists
• Translated and subtitled hours of footage in Farsi
• Assisted in online marketing plans for the film From April 2009 to January 2011 (1 year 10 months) Greater Los Angeles AreaMath & Sciences Tutor @ From September 2006 to June 2007 (10 months)
Bachelor's in Science, Mechanical Engineering @ University of California, Los Angeles From 2008 to 2011 Pasadena City College From 2006 to 2008 Ali Baghshomali is skilled in: Project Management, Strategic Partnerships, Business Development, Business Strategy, Sales Management, Product Development, Teaching, Academic Tutoring, Sales, Web-based Marketing, Software Development, Market Research, Computer Aided Design (SolidWorks, Inventor), Mathematics, Presentations
Websites:
http://thefalconapp.com