With more than 7 years of experience doing Search Engine Optimization for European, American and Latin-American companies, I'm an International SEO Consultant -service that I provide through my company Orainti-, co-founder of Tribalytics -a social influencers marketing tool-, and a Moz Associate.
I've had the opportunity to participate as a speaker in SEO conferences and talks such as MozCon in Seattle, SearchLove London, SMX London & Munich, SES London, SEO Campus Paris, BrightonSEO, KahenaCon Jerusalem, OMCap Berlin, Congreso Web, Congreso SEO Profesional, Search Congress Barcelona or Campus Party Valencia.
Systems engineer with an E-Commerce Master by the University of Salamanca, I also collaborates as a teacher in the Search Engine Master of the Pompeu Fabra University, the SEO Master at KSchool in Madrid and blog for State of Digital.
Founder & International SEO Consultant @ Orainti is an International and Mobile SEO consultancy, offering International, Mobile & Technical SEO services. From March 2012 to Present (3 years 10 months) Madrid Area, SpainMoz Associate @ From January 2013 to Present (3 years) Head of Digital Strategy @ From October 2013 to March 2014 (6 months) Brussels Area, BelgiumInternational SEO @ I was in charge of managing multilingual SEO projects targeting to International markets, technical SEO projects and identifying new projects opportunities coming from International based companies. From November 2012 to October 2013 (1 year) Global SEO Manager @ I led the SEO activities for Forex Club, coordinating the optimization processes for its international network of Websites -from the US to Russia and Europe- across remotely distributed multidisciplinary teams. From April 2012 to November 2012 (8 months) SEO Manager @ As SEO Manager at Bodaclick I was responsible to manage the SEO strategy -coordinating technical, content and link building resources and team involved- for the Bodaclick websites in 8 countries (Spain, Italy, Brazil, Mexico, Portugal, Poland, Dominican Republic and Puerto Rico) with the goal to maximize the share in the weddings online search market in these countries and increase the volume of online conversions and ROI. From June 2011 to April 2012 (11 months) Madrid Area, SpainSEO, Web Analytics and SEM Responsible @ I managed the SEO, SEM and Web Analytics Projects for QDQ with the following goals:
-Increase the Website search engine visibility in order to attract more relevant traffic -organic and paid- that generates a higher number of conversions and ROI.
-Effectively measure the desired actions on the Website in order to provide useful information to take online business decisions. From November 2010 to June 2011 (8 months) Madrid Area, SpainSearch Engine Optimization & Social Media Marketing Department Manager @ I managed -planned, supervised and supported- the activities, processes and campaigns of the department of:
-Search Engine Optimization (Pre-Sales Advice, Keyword Research, Technical and Content On Page Optimization, Web Analytics Management, Conversion Optimization, etc.)
-Social Media Marketing (Pre-Sales Advice, Community Management, Online Reputation Management, etc.)
By coordinating a team of 4 in-house professionals –plus many freelancers- in order to achieve more traffic and conversions with a high Return on Investment according to the business objectives and requirements of our national and international clients in diverse languages (Spanish, English, French, German) and geographical markets (Spain, UK, USA, Switzerland, Germany, France). From November 2009 to November 2010 (1 year 1 month) Search Engine Optimizer & Social Media Marketer @ I was in charge of:
-Managing SEO processes of national and international clients of Internet Advantage, optimizing and advising on technical, content and marketing aspects of their Websites in order to achieve a higher visibility in Google’s organic results for highly relevant keywords to attract a higher volume of quality traffic, better conversions and a high return of investment.
-Managing Social Media campaigns of national and international clients of Internet Advantage in relevant Social Networks developing brand awareness, improving their online reputation and building a strong online community in order to successfully achieve the campaigns’ specified goals. From January 2009 to November 2009 (11 months) Content Manager @ I was responsible of coordinating (planning, developing, optimizing, promoting, monetizing and monitoring) a network of more than 50 travel websites in order to provide high quality, relevant information and services to our visitors while achieving a high ROI implementing diverse Online Marketing strategies such as SEO, Pay Per Click, Pay Per Lead, Affiliates, etc. From March 2007 to January 2009 (1 year 11 months) Web Developer @ I guided the redesign project of La Prensa website:
-Coordinating the Web development process.
-Identifying and validating the requirements for the new Web design.
-Supervising the integration of the new website with the company’s publishing system.
-Advising about Web advertising strategies, by promoting the adoption of Internet marketing strategies to attract more advertising clients and obtain a higher ROI through an effective business model. From April 2005 to June 2006 (1 year 3 months) Account Representative @ I consulted and managed the top 10 accounts of the Manufacturing and Distribution Sector in Nicaragua, communicating with clients, identifying their needs and requirements, mapping them to a suitable and effective IBM’s solution while managing a sales opportunities funnel by implementing IBM’s Signature Selling Method. From July 2004 to April 2005 (10 months)
Master, E-Commerce @ Universidad de Salamanca From 2005 to 2007 Systems Engineer, Systems analysis, design, programming and management. @ Universidad Americana (NI) From 1999 to 2003 Aleyda Solís is skilled in: SEO, Online Marketing, Web Analytics, Social Media, Search Engine Optimization, Search Marketing, Inbound Marketing, Social Media Marketing, Digital Marketing, E-commerce, Web Marketing, Keyword Research, Link Building, Project Management, Online Advertising
Websites:
http://www.woorank.com,
http://www.aleydasolis.com