CRM and Merchandising Manager @ - Identification and setting up of the CRM LifeCycle strategy in the Email Channel. - Development, planning, and coordination of marketing initiatives of all our platforms across the world (SEA, AU, NZ, UK, US, CA..) and creation of weekly campaigns. - Development of a customer journey model to ensure retention and conversion. - Management of the CRM budget, and optimize the strategy to make sure that targets are reached. - Management of the CRM and Merchandiser Executives. - Weekly Data analysis, AB Tests and deepth analysis in order to optimize KPIs in all our platforms. From April 2015 to Present (9 months) SingaporeCRM Marketing Manager @ - Develop the CRM strategy, KPIs and budget within four countries: Singapore, Malaysia, Thailand and Philippines. - Set up, measure and optimize CRM marketing campaigns to continually improve results. - Improve the deliverability and the conversions of the newsletters. - Improve customer experience and traffic performance. - Define CRM strategy, segmentation of the database and dedicated programs to improve the results. - Design Newsletter Templates and implement a CRM program according customer lifefecycle analysis. From June 2014 to Present (1 year 7 months) Area Sales Manager @ Suivi Sell-in du réseau wholesale (distributeurs, clients export). Prospection commerciale à l’international. Rendez-vous réguliers avec les acheteurs : magasins Multi Marques, Grands Magasins, Partenaires… Coordination logistique et suivi transport. Mise en place d’opérations Marketing : jeux concours, partenariat, offres Comité d’Entreprises. Mise en place du réseau Travel Retail. From September 2013 to February 2014 (6 months) Paris Area, FranceAssistante Chef de Produits - Marketing Opérationnel Europe @ - Managed the Perfume/Face Care campaigns in European Retail stores according the Strategic Marketing Plan and figures. - Lead Weekly and Monthly Sales Analysis (Net Sales, Tickets, ATV, Lines & Segments. performances) to recommend actions. - Set up promotions and drive to store actions with monitoring the profitability . - Developed leaflets, bounce backs, samples and store tools. - Managed the writing of the weekly European newsletter. From January 2013 to July 2013 (7 months) Paris Area, FranceAssistante Compte Clé Grands Magasins Clinique @ - Monitoring and analysis of the Sales follow up of French POS. - Managed the Sales tools in each store exhibitions: samples, displays, and postcards. - Set up of the sales conditions with buyers from Department Stores: sales objectives, sales force, and localization. - Set up sales objectives of each employee and calculation of related bonus. - Set up 3 Business meetings in Paris: 70 persons each time. - Analyzed the Distributors panels. From July 2011 to December 2011 (6 months) Paris Area, FranceAssistante Web Marketing - Novotel @ - Managed the referencing of the Novotel hotels in Online Travel Companies. - Set up promotions of hotels’ rooms according the Revenue Management Plan, improvement of web presence. - Negotiated conditions with market managers of websites such as Expedia, Booking.com, LastMinute… - Proactive on Search Engine Optimization (SEO) to improve web presence. From July 2010 to December 2010 (6 months) Paris Area, FranceAssistante commerciale @ Identification des prospects Prises de Rendez vous Propositions commerciales Suivi des commandes From January 2009 to March 2009 (3 months) Assistante commerciale @ Missions de prospection. Actualisation/création de bases de données. Préparation au salon MATELEC à Madrid Rendez vous clients From May 2008 to August 2008 (4 months) Barcelona Area, Spain

Master's degree, Marketing, Sales, Management @ Rouen Business School From 2009 to 2013 Marketing/Marketing Management, General @ ESIC: Business & Marketing School From 2012 to 2012 BTS Commerce International @ Lycée Saint Marc From 2007 to 2009 Institution des Chartreux Alexandra Frappaz is skilled in: French, Marketing Strategy, Digital Marketing, Online Advertising, Newsletters, Stratégie marketing, English, Marketing Communications, Spanish, German, Community Management, Market Research, Marketing, Microsoft Excel, Management