Brand Communications Manager at Eurostar
London, United Kingdom
Integrated brand marketing and campaign management Brand development Brand identity management Sponsorship activation & communicationsBrand Communications Manager @ Responsible for building brand equity, ensuring the company builds on it's brand promise and ultimately contributes toward the company ambition and financial objectives. Day to day: this incorporates the building and management of the brand; including our promise, values...
Integrated brand marketing and campaign management Brand development Brand identity management Sponsorship activation & communicationsBrand Communications Manager @ Responsible for building brand equity, ensuring the company builds on it's brand promise and ultimately contributes toward the company ambition and financial objectives. Day to day: this incorporates the building and management of the brand; including our promise, values and behaviours, as well as brand identity, tone of voice and subsequently the implementation of our values through all touchpoints. In addition, I am responsible for managing all consumer brand activity with the aim of building lasting emotional bonds with our customers. From January 2013 to Present (2 years 10 months) London 2012 - Communications Manager @ Overall responsibility for maximising Eurostar's London 2012 sponsorship rights through communications. Notably the creation and management of Eurostar's pan-European music festival - Traction From June 2010 to December 2012 (2 years 7 months) Brand Manager - Business & International @ From December 2009 to June 2010 (7 months) Brand Manager - Digital & Promotions @ From September 2009 to November 2009 (3 months) Assistant Brand Manager - Digital @ UK Brand Manager for several areas; Looking after all online campaign activity within London, Kent marketing & promotions. From July 2007 to September 2009 (2 years 3 months) Assistant Brand Manager @ From 2007 to 2009 (2 years) Internet Support Advisor @ Worked within the Pan European services team as a member of the Internet Support department dealing with contacts from Eurostar travellers and website users. From May 2005 to July 2007 (2 years 3 months) Professional Certificate @ Canterbury Christ Church University From 2004 to 2005 Bournemouth University From 2003 to 2004 3 A levels @ Norton Knatchbull Grammar School From 1996 to 2003 Alexander Hoyle is skilled in: Marketing, Customer Service, Digital Marketing, Marketing Communications, Integrated Marketing, Direct Marketing, Online Advertising, Digital Strategy, Email Marketing, Online Marketing, Marketing Strategy, Internal Communications, Event Management, Brand Management, Corporate Communications, Copywriting, Strategic Communications, Brand Development, Advertising, Public Relations, Budgets, Tourism, Account Management
Eurostar
Brand Communications Manager
January 2013 to Present
Eurostar
London 2012 - Communications Manager
June 2010 to December 2012
Eurostar
Brand Manager - Business & International
December 2009 to June 2010
Eurostar Group Ltd
Brand Manager - Digital & Promotions
September 2009 to November 2009
Eurostar Group Ltd
Assistant Brand Manager - Digital
July 2007 to September 2009
Eurostar Group Ltd
Assistant Brand Manager
2007 to 2009
Eurostar Group Ltd
Internet Support Advisor
May 2005 to July 2007
Responsible for building brand equity, ensuring the company builds on it's brand promise and ultimately contributes toward the company ambition and financial objectives. Day to day: this incorporates the building and management of the brand; including our promise, values and behaviours, as well as brand identity, tone of voice and subsequently the implementation of our values through... Responsible for building brand equity, ensuring the company builds on it's brand promise and ultimately contributes toward the company ambition and financial objectives. Day to day: this incorporates the building and management of the brand; including our promise, values and behaviours, as well as brand identity, tone of voice and subsequently the implementation of our values through all touchpoints. In addition, I am responsible for managing all consumer brand activity with the aim of building lasting emotional bonds with our customers.
What company does Alexander Hoyle work for?
Alexander Hoyle works for Eurostar
What is Alexander Hoyle's role at Eurostar?
Alexander Hoyle is Brand Communications Manager
What industry does Alexander Hoyle work in?
Alexander Hoyle works in the Marketing and Advertising industry.
Who are Alexander Hoyle's colleagues?
Alexander Hoyle's colleagues are Olivier Brun, Marion Baudet, Vincent Leone, Sunny Yadav, Serena Edgehill, Ellie Beatty, Philip Ogunleye, Neil Roberts, Andrew McCallum, and Agnieszka Pyzik
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Alexander Hoyle's Social Media Links
www.eurost... www.little...