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Alessio Sanfilippo

VP of Product & Analytics

Product & Data Executive | Entrepreneur | Advisor

Greater San Diego Area

Section title

Alessio Sanfilippo's Email Addresses & Phone Numbers

Alessio Sanfilippo's Work Experience

goSeek.com

VP of Product & Analytics

January 2014 to January 2017

San Francisco Bay Area

HotelTonight

Consultant - User Acquisition

November 2015 to December 2018

San Francisco, California, United States

Hotwire

Sr. Director - Global Analytics and Data Science

August 2013 to December 2013

San Francisco, California, United States

Alessio Sanfilippo's Education

Embry-Riddle Aeronautical University

MBA, Airline Business, Graduated With Distinction

2004 to 2005

Università di Pisa

Master of Science (MS), Aerospace Engineering

1997 to 2003

Alessio Sanfilippo's Professional Skills Radar Chart

Based on our findings, Alessio Sanfilippo is ...

Indulgent
Initiating
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52% Left Brained
48% Right Brained

Alessio Sanfilippo's Estimated Salary Range

About Alessio Sanfilippo's Current Company

goSeek.com

► Launched a highly profitable business from the ground up, leveraging lean development, automation, and machine learning to help travelers discover the absolutely lowest prices available► Led product development, user experience, and analytics for goSeek.com and DealBase.com► Architected and launched a marketing engine for paid search, fully automating campaign management, ad creation, and bid optimization► Led the...

Frequently Asked Questions about Alessio Sanfilippo

What company does Alessio Sanfilippo work for?

Alessio Sanfilippo works for goSeek.com


What is Alessio Sanfilippo's role at goSeek.com?

Alessio Sanfilippo is VP of Product & Analytics


What is Alessio Sanfilippo's personal email address?

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What is Alessio Sanfilippo's business email address?

Alessio Sanfilippo's business email addresses are not available


What is Alessio Sanfilippo's Phone Number?

Alessio Sanfilippo's phone (**) *** *** 756


What industry does Alessio Sanfilippo work in?

Alessio Sanfilippo works in the Internet industry.


Who are Alessio Sanfilippo's colleagues?

Alessio Sanfilippo's colleagues are Sreejita Ray, Veebha Padavkar, Nikki Beach, Eli Greenspan, Harsha Jagadish, Francis Lewis, Anil Batchu, Gayathri Belapurkar, Merrin Kurian, and Ojas Sitapara


About Alessio Sanfilippo

📖 Summary

VP of Product & Analytics @ goSeek.com ► Launched a highly profitable business from the ground up, leveraging lean development, automation, and machine learning to help travelers discover the absolutely lowest prices available► Led product development, user experience, and analytics for goSeek.com and DealBase.com► Architected and launched a marketing engine for paid search, fully automating campaign management, ad creation, and bid optimization► Led the redesign of DealBase.com, rebooting a stagnant business and driving profit growth of 80% through a combination of new product initiatives and increased efficiency► Doubled the profitability of email marketing and search engine marketing programs via a series of data driven initiatives, with focus on deals selection, bid optimization, and web analytics From January 2014 to January 2017 (3 years 1 month) San Francisco Bay AreaConsultant - User Acquisition @ HotelTonight ► Advised the Marketing team on data driven acquisition strategies► Driven significant growth in bookings and ROI via paid search, with focus on bid optimization, targeting, and automation From November 2015 to December 2018 (3 years 2 months) San Francisco, California, United StatesSr. Director - Global Analytics and Data Science @ Hotwire ► Head of a worldwide analytics organization tasked with driving deep business performance understanding across all aspects of the business: product, marketing, supply, pricing, technology, and operations.► Redefined the organizational design of fragmented subdivisions into a centralized analytic unit, overseeing Business Intelligence, Data Science, Revenue Optimization, Strategy, and Data Architecture► Established guidelines to identify ownership, workflow dependencies, budgetary principles, and lines of communication for analytic driven initiatives► Delivered technical roadmap for data integration, visualization and architecture with the primary goal of transforming a reactive system into a resource for decision making► Developed strategies for revenue and product optimization with focus on competitive pricing, market growth, and mobile product penetration► Spearheaded the implementation of a new reporting and analytical framework to monitor business performance and reduce new users’ friction From August 2013 to December 2013 (5 months) San Francisco, California, United StatesDirector/Sr. Director - Revenue Optimization, Email Marketing, Marketing Development @ Hotwire ► Responsible for driving revenue growth across the organization while overseeing email marketing and marketing product development.► Led a team of statisticians and managers responsible for growing business performance via pricing and display optimization – delivered 10% increase in bottom line profitability multiple years in a row► Led a team of program managers responsible for growing a global portfolio of newsletters - delivered 30% increase in bottom line profitability multiple years in a row► Led the Marketing Development team, delivering technologies and solutions to support inbound and outbound marketing – a new couponing platform drove 60% increase in customers and 25% increase in bottom line profitability with limited future revenue displacement► Envisioned, pitched, and launched tripwatcher.com, a price monitoring website built around innovation and agile product development► Acted as the business lead for the BI Leadership Team to ensure the analytical platform is developed along with product needs From March 2011 to July 2013 (2 years 5 months) San Francisco, California, United StatesManager/Sr. Manager - Revenue Management @ Hotwire ► Managed a team of analysts responsible for developing monetization strategies and providing analytic solutions across multiple functions► Generated over 15% in incremental annual revenue by optimizing margins, increasing conversion rates, and driving marketing analytics► Partnered with Product Managers to execute product strategy and drive revenues► Responsible for forecasting performance metrics and overall profitability during monthly budget forecast and yearly strategic plan► Led CRM analytic initiatives, including customer segmentation, lifetime value estimation, customer reactivation, and offer customization From March 2009 to February 2011 (2 years) San Francisco, California, United StatesSr. Business Analyst @ Hotwire ► Responsible for identifying revenue generating initiatives, driving key analytic decisions, and forecasting performance across product lines► Developed multivariate models to predict purchase likelihood and customer choices► Designed personalization algorithm for Hotwire’s newsletter From April 2007 to February 2009 (1 year 11 months) San Francisco, California, United StatesSr. Strategist @ United Airlines ► Responsible for identifying opportunities, designing and executing revenue strategies, and providing recommendations to higher levels of management► Conducted strategic channel analysis for Japan, reconciled short term revenue performance, market share, and profitability► Assessed the performance of pricing and marketing initiatives for the Australian market and recommended corrective action plans From August 2006 to March 2007 (8 months) Chicago, Illinois, United StatesSr. Planner @ United Airlines ► Led a highly visible project exploring innovative methodologies to address low cost carriers’ competition within an unrestricted fare environment► Coordinated the simultaneous development of pricing and inventory control initiatives ► Identified and prioritized capital projects based on financial and strategic implications From July 2005 to July 2006 (1 year 1 month) Chicago, Illinois, United StatesResearch Assistant in Operations Research/Teaching Assistant in Project Management @ Embry Riddle Aeronautical University Research topics:► Multivariate analysis of pilot related factors in general aviation fatal accidents► Safety impact of Capstone avionics in the Alaska region From September 2004 to May 2005 (9 months) Daytona Beach, Florida, United StatesAdvisor @ Spark Growth Ventures Advisor to SGV on technology investment opportunities as well as portfolio companies' product/big data strategy and monetization playbooks, talent and tech stack. San Diego, California, United StatesVP of Data and Analytics, Intuit Consumer Group @ Intuit ► Responsible for the end-to-end data strategy across all of offerings, including analytics, data engineering, and data science► Driving Ecosystem product strategy as well as proof of concepts in the personal finance space► Contributing to shaping a coherent strategy and plan across all areas of the business, as member of the Senior Leadership Team (SLT)► Accelerating path toward a cloud-based data infrastructure that optimizes for speed to insights, data quality, and availability ► Strengthening analytics capabilities with focus on delivering a 360-degree view of the customer, unlocking self-service analytics, and enabling experimentation velocity ► Leveraging machine learning to power customer experiences and innovation across products, in partnership with Intuit AI organization► Creating shared data governance accountability and ownership across the Consumer Group, in compliance with GDPR and CCPA privacy laws San Diego, California, United StatesVP of Product @ SAP Ariba Business Network team► Leveraged highly connected data to deliver an enterprise-level event graph► Developed a PaaS to enable supply chain intelligence and event orchestrationSMB team► Head of Product Management for SAP Anywhere, a SaaS offering for small businesses that seamlessly integrates sales, marketing, e-commerce and inventory activities in one complete system► Launched SMB's product lab in Shanghai, China, with focus on rapid prototyping of conversational UI, AI, blockchain, and AR driven solutions► Responsible for the innovation engine behind SAP Business One, SAP Business ByDesign, and SAP Anywhere From February 2017 to July 2018 (1 year 6 months) Bellevue, Washington, United States


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In a nutshell

Alessio Sanfilippo's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Alessio Sanfilippo's Willingness to Change Jobs

Unlikely

Likely

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