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Alessio Sanfilippo

VP of Product & Analytics

Product & Data Executive | Entrepreneur | Advisor

Greater San Diego Area

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Alessio Sanfilippo's Email Addresses & Phone Numbers

Alessio Sanfilippo's Work Experience

VP of Product & Analytics

January 2014 to January 2017

San Francisco Bay Area


Consultant - User Acquisition

November 2015 to December 2018

San Francisco, California, United States


Sr. Director - Global Analytics and Data Science

August 2013 to December 2013

San Francisco, California, United States

Alessio Sanfilippo's Education

Embry-Riddle Aeronautical University

MBA, Airline Business, Graduated With Distinction

2004 to 2005

Università di Pisa

Master of Science (MS), Aerospace Engineering

1997 to 2003

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Alessio Sanfilippo's Estimated Salary Range

About Alessio Sanfilippo's Current Company

► Launched a highly profitable business from the ground up, leveraging lean development, automation, and machine learning to help travelers discover the absolutely lowest prices available► Led product development, user experience, and analytics for and► Architected and launched a marketing engine for paid search, fully automating campaign management, ad creation, and bid optimization► Led the...

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Alessio Sanfilippo is VP of Product & Analytics

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Alessio Sanfilippo works in the Internet industry.

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About Alessio Sanfilippo

📖 Summary

VP of Product & Analytics @ ► Launched a highly profitable business from the ground up, leveraging lean development, automation, and machine learning to help travelers discover the absolutely lowest prices available► Led product development, user experience, and analytics for and► Architected and launched a marketing engine for paid search, fully automating campaign management, ad creation, and bid optimization► Led the redesign of, rebooting a stagnant business and driving profit growth of 80% through a combination of new product initiatives and increased efficiency► Doubled the profitability of email marketing and search engine marketing programs via a series of data driven initiatives, with focus on deals selection, bid optimization, and web analytics From January 2014 to January 2017 (3 years 1 month) San Francisco Bay AreaConsultant - User Acquisition @ HotelTonight ► Advised the Marketing team on data driven acquisition strategies► Driven significant growth in bookings and ROI via paid search, with focus on bid optimization, targeting, and automation From November 2015 to December 2018 (3 years 2 months) San Francisco, California, United StatesSr. Director - Global Analytics and Data Science @ Hotwire ► Head of a worldwide analytics organization tasked with driving deep business performance understanding across all aspects of the business: product, marketing, supply, pricing, technology, and operations.► Redefined the organizational design of fragmented subdivisions into a centralized analytic unit, overseeing Business Intelligence, Data Science, Revenue Optimization, Strategy, and Data Architecture► Established guidelines to identify ownership, workflow dependencies, budgetary principles, and lines of communication for analytic driven initiatives► Delivered technical roadmap for data integration, visualization and architecture with the primary goal of transforming a reactive system into a resource for decision making► Developed strategies for revenue and product optimization with focus on competitive pricing, market growth, and mobile product penetration► Spearheaded the implementation of a new reporting and analytical framework to monitor business performance and reduce new users’ friction From August 2013 to December 2013 (5 months) San Francisco, California, United StatesDirector/Sr. Director - Revenue Optimization, Email Marketing, Marketing Development @ Hotwire ► Responsible for driving revenue growth across the organization while overseeing email marketing and marketing product development.► Led a team of statisticians and managers responsible for growing business performance via pricing and display optimization – delivered 10% increase in bottom line profitability multiple years in a row► Led a team of program managers responsible for growing a global portfolio of newsletters - delivered 30% increase in bottom line profitability multiple years in a row► Led the Marketing Development team, delivering technologies and solutions to support inbound and outbound marketing – a new couponing platform drove 60% increase in customers and 25% increase in bottom line profitability with limited future revenue displacement► Envisioned, pitched, and launched, a price monitoring website built around innovation and agile product development► Acted as the business lead for the BI Leadership Team to ensure the analytical platform is developed along with product needs From March 2011 to July 2013 (2 years 5 months) San Francisco, California, United StatesManager/Sr. Manager - Revenue Management @ Hotwire ► Managed a team of analysts responsible for developing monetization strategies and providing analytic solutions across multiple functions► Generated over 15% in incremental annual revenue by optimizing margins, increasing conversion rates, and driving marketing analytics► Partnered with Product Managers to execute product strategy and drive revenues► Responsible for forecasting performance metrics and overall profitability during monthly budget forecast and yearly strategic plan► Led CRM analytic initiatives, including customer segmentation, lifetime value estimation, customer reactivation, and offer customization From March 2009 to February 2011 (2 years) San Francisco, California, United StatesSr. Business Analyst @ Hotwire ► Responsible for identifying revenue generating initiatives, driving key analytic decisions, and forecasting performance across product lines► Developed multivariate models to predict purchase likelihood and customer choices► Designed personalization algorithm for Hotwire’s newsletter From April 2007 to February 2009 (1 year 11 months) San Francisco, California, United StatesSr. Strategist @ United Airlines ► Responsible for identifying opportunities, designing and executing revenue strategies, and providing recommendations to higher levels of management► Conducted strategic channel analysis for Japan, reconciled short term revenue performance, market share, and profitability► Assessed the performance of pricing and marketing initiatives for the Australian market and recommended corrective action plans From August 2006 to March 2007 (8 months) Chicago, Illinois, United StatesSr. Planner @ United Airlines ► Led a highly visible project exploring innovative methodologies to address low cost carriers’ competition within an unrestricted fare environment► Coordinated the simultaneous development of pricing and inventory control initiatives ► Identified and prioritized capital projects based on financial and strategic implications From July 2005 to July 2006 (1 year 1 month) Chicago, Illinois, United StatesResearch Assistant in Operations Research/Teaching Assistant in Project Management @ Embry Riddle Aeronautical University Research topics:► Multivariate analysis of pilot related factors in general aviation fatal accidents► Safety impact of Capstone avionics in the Alaska region From September 2004 to May 2005 (9 months) Daytona Beach, Florida, United StatesAdvisor @ Spark Growth Ventures Advisor to SGV on technology investment opportunities as well as portfolio companies' product/big data strategy and monetization playbooks, talent and tech stack. San Diego, California, United StatesVP of Data and Analytics, Intuit Consumer Group @ Intuit ► Responsible for the end-to-end data strategy across all of offerings, including analytics, data engineering, and data science► Driving Ecosystem product strategy as well as proof of concepts in the personal finance space► Contributing to shaping a coherent strategy and plan across all areas of the business, as member of the Senior Leadership Team (SLT)► Accelerating path toward a cloud-based data infrastructure that optimizes for speed to insights, data quality, and availability ► Strengthening analytics capabilities with focus on delivering a 360-degree view of the customer, unlocking self-service analytics, and enabling experimentation velocity ► Leveraging machine learning to power customer experiences and innovation across products, in partnership with Intuit AI organization► Creating shared data governance accountability and ownership across the Consumer Group, in compliance with GDPR and CCPA privacy laws San Diego, California, United StatesVP of Product @ SAP Ariba Business Network team► Leveraged highly connected data to deliver an enterprise-level event graph► Developed a PaaS to enable supply chain intelligence and event orchestrationSMB team► Head of Product Management for SAP Anywhere, a SaaS offering for small businesses that seamlessly integrates sales, marketing, e-commerce and inventory activities in one complete system► Launched SMB's product lab in Shanghai, China, with focus on rapid prototyping of conversational UI, AI, blockchain, and AR driven solutions► Responsible for the innovation engine behind SAP Business One, SAP Business ByDesign, and SAP Anywhere From February 2017 to July 2018 (1 year 6 months) Bellevue, Washington, United States

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In a nutshell

Alessio Sanfilippo's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Alessio Sanfilippo's Willingness to Change Jobs



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