Growth Marketing Manager @ DoorDash New York City Metropolitan AreaSenior Paid Social Manager @ Reprise Digital Develop, manage and execute performance marketing strategies across paid social channels to drive acquisition, traffic and retention through strategically targeted audiences and messagingGrew monthly average revenue by 45% while reducing customer acquisition costs by 65% over a six-month period through creative/media...
Growth Marketing Manager @ DoorDash New York City Metropolitan AreaSenior Paid Social Manager @ Reprise Digital Develop, manage and execute performance marketing strategies across paid social channels to drive acquisition, traffic and retention through strategically targeted audiences and messagingGrew monthly average revenue by 45% while reducing customer acquisition costs by 65% over a six-month period through creative/media buying A/B testing, optimization and new channel launchesHelp create new KPI’s for clients to evaluate success of performance media strategy by shifting from strictly ROAS evaluation to looking at customer retention, cost per acquisition and other high value metrics Assisted Facebook’s Blueprint team in creation of a new user certification exam, to test technical knowledge of Facebook’s buying platform Created and presented POVs to clients evaluating opportunities and risk in expanding into new platforms/tech partners From March 2018 to October 2019 (1 year 8 months) New York, New YorkPaid Social Manager @ Reprise Digital Increased clients budget 5x YoY by overhauling the media strategy and instituting DR best practices which included; pixeling key website actions, utilizing CRM data and retargeting users based on purchase/online behavior Managed and trained team of 3 employees to ensure high quality output in addition to providing career development and guidanceAssisted Facebook Blueprint team in creation of a new Buying Certification Exam by bringing an agency POV on media buyingCreated and presented media recommendations to key client stakeholders by collaborating with Comms Design team to identify potential areas of growth and introduce new platforms and tacticsOversaw on boarding of clients across Finance and Pharma verticals; education of social ecosystem, creating media plans to support business goals and setting up credit lines and business managers From November 2016 to March 2018 (1 year 5 months) Greater New York City AreaPaid Social Media Planner @ [email protected] Scaled social media customer acquisition campaign to unprecedented performance, leading to budget increase from $175K to $1.4M quarterlyDeveloped cost-efficient strategy leveraging pixel and insight-tag technology to build razor sharp targeting resulting in 9x conversion volume with 90% improvements in cost-per efficiency Optimize campaigns daily based on conversion tracking, optimization techniques, and main KPI: Driving quality registrations to IBM SaaS productsOwned client relationship across weekly reporting deliverables and actionable recommendationsResponsible for the oversight and training of Assistant Media Planners as well as delegation of campaign workloadClient: IBMPlatforms: Facebook, Twitter, Linkedin From April 2016 to September 2016 (6 months) Greater New York City AreaAssociate Media Manager @ 360i • Monitor, optimize campaigns to achieve the most profitable cost per lead/ cost per sign up• Develop testing for demographic/geographic targeting and adcopy to help discover new tactics to drive performance• Make recommendations on creative to other departments based off of performance and sharing education of creative best practices• Implement paid social campaigns with budget of $200,000 + across Facebook, Twitter, Instagram, Pintrest• Work with multiple APIs (Kenshoo 4C) and native platforms on a daily basis• Assist in development and presentation of campaign results, detailing consumer insights, results and key takeaways • Deliver accurate financial/budget reporting to finance and other internal teams across 9+ brands simultaneously• Work with internal departments (Search, Analytics, Influencer) developing a holistic approach & united strategy•Succeeded in campaign objectives by delivering relevant content to an engaged and active audience, earning a Video View rate of 17.03%, 7% above Facebooks benchmark•Develop Lookalike targets, based on strategically placed Facebook Unified Pixels and Search Behavior resulting in a 34% lower Cost Per Lead From March 2015 to May 2016 (1 year 3 months) Greater New York City AreaDigital Marketing Specialist @ Freelance Digital Marketing Specialist •Build SEM campaigns within Google Adwords to increase awareness and funding•Implement keyword analysis for ad optimization and align ad copy with company branding•Participate in team meetings to present KPI data and determine monthly goals •Working with programmers to improve user experience and conversion rates on PPC landing pages From June 2014 to February 2016 (1 year 9 months) Project Coordinator @ Gramercy Global Media • Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• SEM and SEO Keyword Research and Analysis• SEM Campaign Optimization• Display Marketing• Ad Copy Creation• Web Analytics• A|B Testing & Conversion Rate Optimization• Facebook Advertising • E-commerce• Landing Page Optimization From October 2013 to March 2015 (1 year 6 months) New York CityPersonal Banker @ JPMorgan Chase •Team member working closely with certified financial advisors and managers•Provided expert advice to clients about investment options, which include personal portfolio analysis, strategic income planning, as well as customized services•Managed existing customer relationships through multiple lines of communication, working together to uncover new financial opportunities•Extensive practice of detailed oriented tasks complying with all federal laws and corporate audits•Exceeded performance goals averaging over 10% from August 2013 to March 2014 From March 2012 to May 2014 (2 years 3 months) Greater New York City AreaClient Solutions Manager (Contract) @ Facebook Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnershipEducating clients on relevant product opportunities (alphas, betas, current relevant solutions), and best practices, and ultimately grow existing business partnershipAct as a marketing solutions expert by analyzing data and giving insights to guide strategy and implementation of Facebook solutionsCollaborating with our engineering team and various cross functional partners to find solutions when bugs/errors negatively affect campaign spend or provide relevant client feedback on ways to further improve the tools/services used to advertise on the platform From October 2019 to March 2020 (6 months)
Growth Marketing Manager
New York City Metropolitan Area
Senior Paid Social Manager
March 2018 to October 2019
New York, New York
Paid Social Manager
November 2016 to March 2018
Greater New York City Area
Paid Social Media Planner
April 2016 to September 2016
Greater New York City Area
Associate Media Manager
March 2015 to May 2016
Greater New York City Area
Freelance Digital Marketing Specialist
Digital Marketing Specialist
June 2014 to February 2016
Gramercy Global Media
October 2013 to March 2015
New York City
March 2012 to May 2014
Greater New York City Area
Client Solutions Manager (Contract)
October 2019 to March 2020
What company does Akeem Thompson work for?
Akeem Thompson works for DoorDash
What is Akeem Thompson's role at DoorDash?
Akeem Thompson is Growth Marketing Manager
What industry does Akeem Thompson work in?
Akeem Thompson works in the Marketing and Advertising industry.
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