Task-oriented product manager with diversified education, deep technical knowledge, managerial experience and business acumen. More than 15 years of extensive experience in roles requiring profound technical knowledge along with business and commercial awareness. This experience, as well as strong strong organizational, interpersonal, and leadership skills, exceptionally fast learning capabilities, creativity and strategic thinking, led to proven success in leading complex software products from the very initial stage to successful launches.

Digital Resources Product Manager @ From May 2014 to Present (1 year 7 months) Product Manager @ Inbound and outbound product manager for Cisco’s Videoscape Soft Clients – client applications running on multiple platforms (mobile devices, PCs, MACs, SmartTVs, game consoles), enabling users to access content on any device, anywhere, anytime. As part of my work I’m responsible for product requirements and strategy, roadmap analysis and definition, support of sales team, responses to RFPs, product presentation, and more. From June 2012 to May 2014 (2 years) Product Manager / Scrum Product Owner @ In a role requiring deep technical understanding along with business and commercial awareness, I have the following responsibilities: o Building the product strategy, defining the product vision, roadmap and requirements, and keeping to the product schedule in spite of shifting priorities o Managing the product business development efforts, making connections with potential partners and for acquiring new customers o Serving as the middleman between the various internal and external product stakeholders and the development teams. During this period I have been in charge of the following products: o Innovative ePublishing products for digital books and digital newspapers targeted to the tablet market. o A TV companion app that extends and enriches the TV viewing experience. o Advanced advertising solutions that bring addressable and interactive advertising into the over-the-top world enhanced with powerful analytics. From December 2009 to May 2012 (2 years 6 months) Professional Services Manager @ Coordinated multiple project activities including organizing and directing personnel, resources and equipment. Responsible for writing work plans and projects proposals, in both their technical and financial aspects. Managed the project manager, who was in charge of leading the development and deployment process under strict deadlines. From July 2009 to December 2009 (6 months) Software Development Group Leader @ In charge of leading the team throughout the entire development cycle. Assigned tasks for the group members, managed their schedules and served as the main interface with the product manager, the system architects, the QA team and the company clients. From November 2007 to December 2009 (2 years 2 months) Project Leader @ Represented the company in several EU-funded research projects (part of the EU Framework Program 6). Involved in writing project proposals and in charge of the technology research and system definitions. Led the development process and was the point of contact with the project partners, which included research fellows and engineers from universities and companies located across Europe. The main projects I was involved in were: • Enthrone - an integrated management solution which covers an entire audio-visual service distribution chain, including content generation and protection, distribution across networks and reception at user terminals. As part of this project I led the technical aspects of the Content Generation and Content Protection Work Packages - http://www.enthrone.org/. • PorTiVity - a complete end-to-end platform providing Rich Media Interactive TV services for portable and mobile devices - ftp://ftp.cordis.europa.eu/pub/ist/docs/ka4/au_fp6_portivity_en.pdf From June 2007 to June 2009 (2 years 1 month) Senior Software Engineer @ Responsible, as part of the Professional Services team, for writing project proposals and developing them according to the customers’ specific needs From November 2006 to June 2007 (8 months) Software Engineer @ Developed various software products, such as a legacy provisioning system, a hardening system, an engine for interactive TV applications, an n-tier monitoring and management solution and more. In all projects I quickly mastered the code base, became the project expert and implemented complicated new features under extreme time pressure. In addition, as part of a leading research team, I was responsible for researching new technological opportunities and developing prototypes out of them. The projects deemed worthwhile later evolved into full featured products. From April 2000 to October 2006 (6 years 7 months) Web Developer @ Developed the Internet site of the center, which serves as a prime repository for Jewish history online resources. From September 1998 to March 2000 (1 year 7 months)

MBA, Marketing @ IDC Herzliya From 2009 to 2011 M.A., Jewish History @ The Hebrew University From 2004 to 2006 B.Sc., Computer Science and B.A. in Humanities @ The Hebrew University From 1998 to 2000 The International School in Genoa From 1978 to 1982 Adi Alter is skilled in: Product Management, Product Marketing, Software Project Management, Scrum, Management Consulting, Business Strategy, User Interface Design, Digital Video, Mobile Devices, Unix, Linux, Windows, Mac OS, Embedded Systems, C